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Tag: launches

  • Ferrero Partners With Paramount: Paw Patrol Meets Kinder Surprise In Phygital Play Innovation

    Ferrero Partners With Paramount: Paw Patrol Meets Kinder Surprise In Phygital Play Innovation

    Ferrero’s Kinder Surprise has embarked on a collaboration with Paramount to introduce a new chocolate egg range that carries a Paw Patrol theme.

    An Exciting Partnership

    In every chocolate egg, a toy inspired by one of the eight characters from Spin Master’s preschool series, Paw Patrol, can be found. The characters include favorites such as Chase, Marshall, Skye, and Everest.

    The collaboration also incorporates the use of the Applaydu app. This app provides children with the opportunity to access an augmented reality experience which brings the collectible toys from the Kinder Surprise eggs to life. This combination of physical and digital play – or ‘phygital’ play – adds an extra layer of interactive fun to the experience.

    A Magical Combination

    Antony Foulet, the marketing manager of Kinder ANZ, has expressed excitement about the collaboration. He remarked that Paw Patrol is a favorite among families with young children. By merging the delicious Kinder chocolate with the adventurous spirit of Paw Patrol, the partnership is bound to create magical moments that will inspire curiosity, imagination, and play.

    The Paw Patrol-themed Kinder chocolate eggs are available in major grocery and convenience stores throughout the country. Each egg retails at a recommended price of $2.80.

    Questions & Answers

    Which characters from the Paw Patrol series are included in the Kinder Surprise eggs?
    The Kinder Surprise eggs contain toys inspired by eight characters from the series, including popular characters Chase, Marshall, Skye, and Everest.

    What unique feature does the collaboration offer through the Applaydu app?
    The collaboration offers an augmented reality experience through the Applaydu app that brings the toys found in the Kinder Surprise eggs to life, creating a ‘phygital’ play experience.

    Where can consumers purchase the Paw Patrol-themed Kinder Surprise eggs?
    The Paw Patrol-themed Kinder Surprise eggs are available in major grocery and convenience stores nationwide.

  • Altina Launches Avec Flowstate: A Revolutionary Non-alcoholic Wine With Functional Ingredients

    Altina Launches Avec Flowstate: A Revolutionary Non-alcoholic Wine With Functional Ingredients

    Altina, a producer of non-alcoholic wines, has introduced Avec FlowState to the market. This innovative beverage fuses dealcoholised wine with functional ingredients.

    The Avec FlowState Range

    The Avec FlowState range includes two distinct varietals. One is the FlowState Shiraz, a full-bodied red wine that boasts a rich blend of dark berries, soft tannins, and delicate spice. The other offering is FlowState Mango Spritzer, a light and tropical spritz that combines the flavors of mango and citrus.

    These unique beverages feature a special blend of L-theanine and magnesium. According to Altina, this combination of ingredients has been designed to support mental clarity and balance the nervous system.

    Christina Delay, Altina’s co-founder, has shared her excitement about the new product line. “FlowState is more than just another non-alcoholic wine,” she stated. “It represents a completely new category. Not only does it provide the depth and pleasure of premium wine without the downsides like hangovers or foggy minds, it also adds functional ingredients instead of simply eliminating alcohol. This redefines what a celebratory drink can be.”

    Production and Availability

    Each Avec FlowState bottle is filled with wine that is delicately dealcoholised to retain its flavour and character. This is then combined with botanicals to enhance its complexity.

    The Avec FlowState collection is priced at a recommended retail price of $150 for a set of six bottles. Customers can purchase the range online, as well as at independent bottle shops and grocery stores across the country.

    Questions & Answers

    What is the Avec FlowState range?
    The Avec FlowState range is a line of non-alcoholic beverages produced by Altina. It includes two varietals: FlowState Shiraz, a full-bodied red wine, and FlowState Mango Spritzer, a light, tropical spritz.

    What makes Avec FlowState different from other non-alcoholic wines?
    Avec FlowState is unique as it combines dealcoholised wine with functional ingredients, like L-theanine and magnesium, to promote mental clarity and balance in the nervous system.

    Where can the Avec FlowState range be purchased?
    The Avec FlowState collection can be bought online and is also available in independent bottle shops and grocery stores nationwide.

  • Messi’s Healthy Hydration Beverage, Más+, Debuts In Australia Exclusively At 7-eleven

    Messi’s Healthy Hydration Beverage, Más+, Debuts In Australia Exclusively At 7-eleven

    Lionel Messi’s hydration beverage, Más+ by Messi, has recently made its debut in the Australian market following its successful reception in the United States. The exclusive distributor for this product in Australia is 7-Eleven.

    Más+ by Messi boasts natural sweeteners and flavors and does not contain any artificial colors or preservatives. Additionally, it is rich in essential nutrients with six vitamins and four electrolytes included in its recipe.

    Uniquely Delicious and Healthy

    Ben Gibson, General Manager at Mark Anthony Brands Australia, expressed his delight over the introduction of the drink. He emphasized the remarkable achievement of creating a delectable beverage containing only 1g of sugar and 10 calories per 500ml bottle, without any artificial sweeteners or colors. Gibson added that this drink empowers individuals to hydrate like a champion each day.

    He further stated, “This introduction signifies more than just a product launch. It marks the beginning of a new phase for hydration beverages in Australia.”

    Inspired Flavours

    The product line features four distinct flavors, each inspired by and named after significant milestones in Messi’s life.

    The Miami Punch flavor derives its inspiration from Messi’s current city of residence. It combines a variety of berry flavors with a hint of pineapple.

    Berry Copa Crush is another flavor that blends blueberries, raspberries, cherries, and acai. The inspiration behind this flavor is the numerous trophies Messi has won over his illustrious career.

    Más+ Orange d’Or is a flavor that celebrates Messi’s record-breaking eight Ballon d’Or victories. This flavor incorporates the taste of oranges and tangerines.

    Lastly, the brand presents Limon Lime League, a flavor that balances sweetness with a fruity and zesty taste. The UEFA Champions League, which Messi won four times, served as the inspiration behind this flavor.

    Questions & Answers

    What is unique about Más+ by Messi hydration drink?
    The drink is made with natural flavors and sweeteners, and it does not contain any artificial colors or preservatives. It also has six vitamins and four electrolytes.

    Where is Más+ by Messi available in Australia?
    The drink is available exclusively at 7-Eleven stores in Australia.

    What are the flavors of Más+ by Messi and what do they represent?
    Más+ by Messi has four flavors: Miami Punch, Berry Copa Crush, Más+ Orange d’Or, and Limon Lime League. Each flavor represents a significant milestone in Messi’s life.

  • Zooper Dooper Unveils Fan-inspired Summer Carnival Range: A Celebration Of Australian Flavours

    Zooper Dooper Unveils Fan-inspired Summer Carnival Range: A Celebration Of Australian Flavours

    Zooper Dooper, the popular Australian ice confection brand, has recently launched its Summer Carnival range. This exciting new line features six unique flavours inspired by suggestions from the brand’s dedicated fan community.

    Flavours of The Summer Carnival Range

    The Summer Carnival collection includes the following flavours: Orange Mango, Musk, Cola Spider, Pineapple Passionfruit, Blueberry Raspberry, and Toffee Apple. This diverse range of flavours is sure to cater to the wide taste preferences of the brand’s customer base.

    Engaging the Fan Community

    The development of the Summer Carnival range was not a singular effort. Over a year ago, Zooper Dooper made an appeal to its fan base via Instagram, encouraging them to share their ideal flavours. This initiative sparked extraordinary engagement, garnering over 815,000 views and receiving 720 comments.

    Georgia Fink, the brand manager at Bega Group, expressed her appreciation for the Zooper Dooper community’s enthusiastic response. “We were overwhelmed by the passion of our Zooper Dooper community,” said Fink. “This launch is a celebration of that energy and our way of expressing gratitude to the Aussies who make Zooper Dooper what it is today, with their desired flavours.”

    Availability of The New Range

    Consumers eager to try the new Summer Carnival range can now find it at Woolworths and independent retail outlets. Furthermore, for a limited period, the range will also be available at Coles stores across the country.

    Questions & Answers

    What are the flavours included in Zooper Dooper’s new Summer Carnival range?
    The Summer Carnival range features six flavours: Orange Mango, Musk, Cola Spider, Pineapple Passionfruit, Blueberry Raspberry, and Toffee Apple.

    How were the flavours for the Summer Carnival range chosen?
    Zooper Dooper engaged its fan community on Instagram for flavour suggestions, resulting in the selection of the six flavours for the Summer Carnival range.

    Where can consumers purchase Zooper Dooper’s Summer Carnival range?
    The new range is available at Woolworths and independent stores, and for a limited time, at Coles stores nationwide.

  • Adrian Cheng Unveils Almad Group, Targets Digital Transformation In Diverse Sectors

    Adrian Cheng Unveils Almad Group, Targets Digital Transformation In Diverse Sectors

    Adrian Cheng, a scion of one of Hong Kong’s wealthiest families and former CEO of major developer New World Development, has unveiled a new venture focused on the digital sector and burgeoning markets. The new firm, Almad Group, was introduced on Sunday.

    Almad Group’s Focus

    Almad Group sets its sights on digital assets and industries poised for a transformation, spanning entertainment, sports, media, healthcare, commercial management, and cultural tourism. Its geographical reach is expected to include mainland China, countries within the Association of Southeast Asian Nations (ASEAN), and the Middle East.

    The company also aims to broaden the international appeal of Cheng’s cultural brand, “K11 by AC”. Its Anime IP business already shows growth in mainland China and the Middle East.

    A Clear Mission

    Speaking about the newly established group, Cheng, who serves as founder and executive chairman, stated, “Our mission is clear: To build what the next generation needs and to shape a future economy filled with possibilities.”

    Cheng, a Harvard graduate, has a history of supporting start-ups in their early stages. His portfolio includes Chinese social media platform Xiaohongshu, EV manufacturer XPeng, and Hong Kong’s microfinance platform Micro Connect.

    Departure from New World

    Last September, the 45-year-old business tycoon resigned from his position at New World. The property developer, grappling with one of the largest debt burdens in the financial city, reported a record loss of $2.6 billion US dollars. Upon his departure, Cheng also acquired New World’s retail flagship K11 brand management.

    Since then, he has gradually stepped down from all roles within the family’s businesses, including the parent company Chow Tai Fook Enterprises.

    Questions & Answers

    What is the focus of Adrian Cheng’s new firm, Almad Group?
    Almad Group aims to target digital assets and transformative industries in sectors such as entertainment, sports, media, healthcare, commercial management, and cultural tourism.

    Which markets does Almad Group intend to target?
    The company plans to expand its reach to mainland China, ASEAN countries, and the Middle East.

    What was Cheng’s role in New World Development, and why did he leave?
    Adrian Cheng served as the CEO of New World Development but resigned as the company struggled with major debt issues and reported a record loss.

  • Swiss Chocolate Giant Läderach Expands To Hong Kong: Eyes Further Growth In Asia

    Swiss Chocolate Giant Läderach Expands To Hong Kong: Eyes Further Growth In Asia

    Läderach, the renowned Swiss luxury confectionery brand, has unveiled its first outpost in Hong Kong, situated at the K11 Musea. This exciting venture was made possible through collaboration with Valiram, a leading retail management company in Southeast Asia. The new chocolate shop occupies a prime spot on the first floor of the bustling K11 Musea shopping complex.

    Eyeing Global Expansion

    Johannes Läderach, the CEO of Läderach, shared their ambitious plans for continued growth and expansion. He emphasized that the brand is not only focusing on strengthening its presence in already robust markets like North America, Austria, and Germany, but is also keen on penetrating new markets with promising potential. These include countries like Japan, South Korea, Philippines, and Indonesia.

    Breaking Into The Middle East

    Läderach has already made its mark in the Middle East by launching its first flagship store in Egypt. This was accomplished through a strategic alliance with a local franchise partner.

    Future Growth in the APAC Region

    Within the APAC region, the company has set its sights on further expansion before the year’s end, with new store openings lined up in Japan, South Korea, and Indonesia.

    History and Global Presence

    Since its founding in 1962, Läderach has been recognized for its selection of fresh, handcrafted chocolates. The brand boasts over 140 stores in 25 countries, reflecting its strong international operation.

    Läderach has previously broadened its premium confectionery offerings, introducing its unique Dubai chocolate range to the global market. The new lineup has found its way to various countries such as the US, Canada, various European countries, and the Philippines.

    Questions & Answers

    What is Läderach’s current expansion plan?
    Läderach plans to continue its growth by not only strengthening its presence in existing markets like North America, Austria, and Germany, but also by venturing into new markets such as Japan, South Korea, the Philippines, and Indonesia.

    Has Läderach entered the Middle Eastern market?
    Yes, Läderach has entered the Middle Eastern market by opening its first flagship store in Egypt.

    What new offerings has Läderach introduced recently?
    Läderach recently expanded its premium confectionery lineup by introducing the Dubai chocolate range, which has been launched in various regions including the US, Canada, European countries, and the Philippines.

  • Wanderlust Unveils Biohack: A New Wellness Range Promising Enhanced Mental And Physical Performance

    Wanderlust Unveils Biohack: A New Wellness Range Promising Enhanced Mental And Physical Performance

    Australian health and wellness brand, Wanderlust, has unveiled a new product range, BioHack by Wanderlust. This supplement collection aims to enhance both mental and physical performance, promoting vitality, focus, resilience, and energy.

    The product line, which will be accessible online and in Chemist Warehouse locations, consists of a diverse selection of 23 formulations. Each is specifically designed with the goal of supporting various aspects of human wellness, ranging from vitality and focus to resilience and energy.

    One notable product in this collection is the NAD+ Boost. This unique supplement features the NAD+ precursor ingredient, known for its beneficial role in energy metabolism and cellular vitality.

    Wanderlust Chairman, Radek Sali, expressed the company’s philosophy and goal behind the new product line. “We believe that age is a privilege and our mission is to assist individuals in embracing their current stage of life,” he said. “This way, they can optimise their journey moving forward. BioHack by Wanderlust is not a fringe experiment in biohacking. Instead, it represents intelligent, science-supported decisions that empower individuals to take control of their evolution.”

    Questions & Answers

    What is the goal of Wanderlust’s new product line, BioHack?
    BioHack by Wanderlust is designed to enhance mental and physical performance. The products aim to promote vitality, focus, resilience, and energy.

    Where can consumers access the BioHack by Wanderlust collection?
    The BioHack by Wanderlust collection is available online and at Chemist Warehouse locations.

    What is the function of the NAD+ precursor ingredient in the NAD+ Boost supplement?
    The NAD+ precursor ingredient helps to boost energy metabolism and cellular vitality.

  • New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    Pals, a New Zealand based ready-to-drink (RTD) brand, has unveiled two new tantalizing flavors for its Franky’s vodka line. The product roll-out will span across major alcohol retailers in both Australia and New Zealand.

    New Flavors on the Block

    The two fresh flavors, dubbed Cola Lime and Lemon Crush, are part of the citrus RTD range. Each can is 330ml, contains 6 percent Alcohol by Volume (ABV), and has less than 0.7 grams of sugar.

    The company prides itself on the quality and craftsmanship of its products, stating that the Franky’s RTD range is a blend of real fruit and triple-distilled vodka. This unique combination creates a full-bodied flavor profile while still maintaining a low sugar content.

    Expanding Range

    In addition to the newly introduced flavors, Pals has a wide variety of offerings in its ‘better-for-you’ range. Choices include exotic flavors like pineapple, guava, and a zero-alcohol peach variant. These are available for purchase at major retailers, such as Dan Murphy’s and BWS, along with selected liquor stores across Australia and New Zealand.

    Questions & Answers

    What are the new flavors for the Franky’s vodka range?
    The new additions to the Franky’s vodka range are Cola Lime and Lemon Crush.

    What is the alcohol content in the new Franky’s flavours?
    Each can of the new flavors contains 6% Alcohol by Volume (ABV).

    Where can the new flavors be purchased?
    The new Cola Lime and Lemon Crush flavors are available at major retailers including Dan Murphy’s and BWS, as well as selected liquor stores across Australia and New Zealand.

  • Darrell Lea Unveils New Choc Logs: A Healthier, Shareable Treat In Two Delectable Flavours

    Darrell Lea Unveils New Choc Logs: A Healthier, Shareable Treat In Two Delectable Flavours

    Darrell Lea, a renowned confectionery brand, has broadened its product range with the introduction of a new Choc Logs chocolate bar. This new offering is available in two distinct flavours and is being marketed across a wide array of major retailers throughout the country.

    What the Choc Logs Offer

    Choc Logs are composed of a soft milk chocolate core encased in two flavours of liquorice – Raspberry and Original. These delightful treats are packaged in multi-stick snack packs that are available for a recommended retail price (RRP) of $3.

    The confectionery company has ensured that Choc Logs are a healthier alternative to other competing sweet treats by making them free from palm oil, artificial colours, and artificial flavours.

    Creating Shareable Moments

    Jane James, the head of marketing at Darrell Lea, emphasised the role these new products can play in fostering connections. “The Choc Logs range is designed to cultivate enjoyable little moments that can be shared with others, be it friends, family, or a special someone,” James stated.

    According to James, the Raspberry variant in particular has garnered immense popularity among the younger demographic. As such, the company decided to highlight this flavour in their new product. “We wanted to showcase this flavour and introduce an exciting and playful option for on-the-go snacking. Our goal is to reimagine our classic offerings in a manner that feels fresh and invites sharing,” she added.

    Previous Product Collaborations

    Darrell Lea is no stranger to innovative product development. In 2023, the company partnered with Campos Coffee to successfully develop a coffee-flavoured chocolate bar.

    Questions & Answers

    What are the new Choc Logs chocolate bars from Darrell Lea?
    Choc Logs are soft milk chocolate bars wrapped in two flavours of liquorice – Raspberry and Original.

    What makes Darrell Lea’s Choc Logs unique?
    Choc Logs are palm oil-free and do not contain any artificial colours or flavours, making them a healthier alternative to many other sweet treats.

    Has Darrell Lea collaborated with any other brands before?
    Yes, Darrell Lea collaborated with Campos Coffee in 2023 to create a coffee-flavoured chocolate bar.

  • Suntory Expands Rtd Portfolio With ‘minus 196’ Lemon Vodka, Eyes New Zealand Market By 2026

    Suntory Expands Rtd Portfolio With ‘minus 196’ Lemon Vodka, Eyes New Zealand Market By 2026

    Suntory Beverage and Food Oceania has recently announced the launch of its ‘Minus 196’ lemon vodka brand throughout Australia. This marks the firm’s debut rollout of a ready-to-drink (RTD) product line from its Queensland-based beverage facility.

    High-tech Brewing Method

    The lemon vodka range, boasting two distinct Japan-inspired double lemon options, is formulated using Suntory’s cutting-edge freeze technology. The choices, which include 4.5% and 9% alcohol by volume (ABV), offer consumers a unique twist on traditional vodka beverages.

    Extensive Product Line

    The ‘Minus 196’ lemon vodka introduction enhances Suntory Oceania’s existing fruit vodka range, which includes peach and grape flavors. These products are available for purchase in either single cans or packs of 10 cans at major retailers across Australia. This extends the company’s current offering of more than 20 RTD products, which includes a variety of branded beverages, now produced at their Swanbank manufacturing plant.

    Future Expansion

    Suntory Oceania also has an ambitious plan to expand its footprint to the New Zealand market by January 2026. This marks the fruition of a significant investment in a $3 billion multi-beverage powerhouse in Australia.

    Questions & Answers

    What is unique about Suntory’s new ‘Minus 196’ lemon vodka?
    The ‘Minus 196’ lemon vodka is unique as it is formulated using Suntory’s innovative freeze technology and offers two distinct Japan-inspired double lemon options with 4.5% and 9% alcohol by volume (ABV).

    What other products does Suntory Oceania offer?
    In addition to the ‘Minus 196’ lemon vodka, Suntory Oceania offers more than 20 other ready-to-drink (RTD) products, including various fruit vodka flavours like peach and grape.

    What are Suntory Oceania’s future plans?
    Suntory Oceania plans to expand its business to the New Zealand market by launching a new multi-beverage offering in January 2026. This move comes after significant investment in a $3 billion multi-beverage powerhouse in Australia.

  • Whiskymofo: The New Exclusive Platform For Rare Whiskies, Backed By Vinomofo’s Rigorous Selection Process

    Whiskymofo: The New Exclusive Platform For Rare Whiskies, Backed By Vinomofo’s Rigorous Selection Process

    Vinomofo, an established online wine retailer, has expanded its offering with the launch of a dedicated platform, Whiskymofo, which offers its members an array of carefully selected whiskies at competitive prices.

    Over the past twelve months, Whiskymofo has been hosting successful events as part of the Vinomofo brand, garnering a membership of more than 32,000 through its unique “Whiskymofo & Friends” sales events.

    Exclusive Access to Premium Whiskies

    Whiskymofo aims to provide its members with exclusive access to an assortment of whiskies. Daily releases of limited-edition, rare, and high-value whiskies will be made available exclusively to members. In addition, monthly sales events will be organized, featuring a wide variety of whiskies and other top-quality spirits as part of the “Whiskymofo & Friends” sales series. The platform plans to further enhance its offering by establishing exclusive partnerships with distilleries and global brands.

    The company seeks to establish itself not only as a sales platform for renowned whisky brands worldwide but also as a community hub for whisky enthusiasts.

    Rigorous Selection Process

    In a similar fashion to Vinomofo, Whiskymofo’s buying team employs a stringent selection process, choosing only 5 per cent of the products it samples. This rigorous process ensures that members have access to only the best whiskies on the market.

    While access to the platform is free, the deals it offers are exclusive to members. This strategy allows Whiskymofo to secure rare and sought-after whiskies for the Australian market at prices that are affordable to its members.

    Questions & Answers

    What is Whiskymofo’s business model?
    Whiskymofo operates as a members-only online platform offering exclusive access to a range of carefully selected, rare, and high-value whiskies at competitive prices.

    What does membership to Whiskymofo offer?
    Membership to Whiskymofo offers access to daily releases of limited-edition, rare, and high-value whiskies, monthly sales events, and exclusive partnerships with distilleries and global brands.

    How does Whiskymofo ensure the quality of its products?
    Whiskymofo ensures the quality of its products through a rigorous selection process. The buying team samples a wide variety of products, selecting only 5 per cent of these to offer to their members. This ensures that only the best whiskies are available on the platform.

  • Arla Foods Launches Protein Pudding Range In Australia, Strengthening Regional Presence

    Arla Foods Launches Protein Pudding Range In Australia, Strengthening Regional Presence

    Arla Foods, a leading global dairy company, has introduced its Protein Pudding range to the Australian market. The range, which includes two flavours – Chocolate and Salted Caramel, is being distributed by a number of local retailers such as Coles, Harris Farm Markets, Costco, and 7-Eleven.

    The Protein Pudding Range

    Available in two flavours, the Protein Pudding range is an exciting addition to Arla Foods’ line-up of products. The Chocolate and Salted Caramel variants are not only delicious but are also low in fat, free from added sugar, and packed with 20g of protein per 200g serving. The puddings have been developed in response to the increasing demand for snacks that are both functional and indulgent. With a thick, creamy texture, these puddings provide a guilt-free snacking option or a satisfying dessert alternative for consumers.

    Expansion Across the Region

    Arla Foods continues to strengthen its presence in the region. In May, the company extended its regional reach by partnering with Alchemy Agencies. This collaboration led to the distribution of five premium nutrition ingredients across Australia, New Zealand, and the Pacific Islands. This move forms part of Arla Foods’ broader strategy to grow its footprint in Southeast Asia and the ANZ/Oceania region.

    Questions & Answers

    What is unique about Arla Foods’ Protein Pudding range?
    The Protein Pudding range by Arla Foods is low in fat, free from added sugar, and provides 20g of protein per 200g serving. It also serves as a functional yet indulgent snack or dessert alternative.

    Which flavours are available in the Protein Pudding range?
    The Protein Pudding range is available in two flavours – Chocolate and Salted Caramel.

    What was the outcome of Arla Foods’ partnership with Alchemy Agencies?
    The partnership with Alchemy Agencies resulted in the distribution of five premium nutrition ingredients across Australia, New Zealand, and the Pacific Islands.

  • Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory, the esteemed beverage company, has shared news of an exciting addition to their Maximus sports drink collection. They have announced the limited-edition release of Pineapple Punch. The brand is known for its bold and distinctive flavors, and this new variant is set to continue that trend.

    Expanding the Maximus Line-Up

    The introduction of Pineapple Punch expands the existing Maximus line-up, which currently includes Blue, Grape, Mango Passionfruit, and Lemonade Iceblock. The new flavor will be sold in Suntory’s signature one-litre PET bottle, ensuring consistency with the rest of the product line.

    Lisa Pearce, the Head of Marketing at Suntory Beverage & Food Oceania, expressed her excitement about the new release. “Pineapple Punch delivers on what Maximus does best: Big, bold Aussie flavours”, she said.

    Driving Sales Through Limited Releases

    Pearce also highlighted the strategic aspect of this launch, stating that the limited-time release is designed to both delight loyal fans and entice new customers. Additionally, she noted that the launch presents a valuable opportunity for their retail partners. The aim is to create a high-impact sales strategy and increase foot traffic during the important summer period.

    Availability And Pricing

    Initially, Maximus Pineapple Punch will be available exclusively in Ampol stores, starting this month, at a recommended retail price of $6.28. From November, the product will roll out nationally, remaining in stores until March of the following year.

    Questions & Answers

    What new flavor is being added to the Maximus sports drink range?
    Suntory is adding a new flavor, Pineapple Punch, to its Maximus sports drink range.

    What is the purpose of this limited-time release?
    The limited-time release of Pineapple Punch is intended to excite loyal customers, attract new ones, and provide a sales boost for retail partners during the summer period.

    Where and when will Maximus Pineapple Punch be available?
    The drink will initially be available exclusively in Ampol stores from this month. From November, it will be available nationally and remain in stores until March of the following year.

  • Perfumer H Marks Global Expansion With Inaugural Store Launch In South Korea’s Apgujeong-dong District

    Perfumer H Marks Global Expansion With Inaugural Store Launch In South Korea’s Apgujeong-dong District

    Perfumer H, a prominent fragrance brand originating from the UK and established by Lyn Harris, has recently launched its inaugural store in South Korea, marking a crucial milestone in the brand’s ongoing international expansion efforts.

    A Strategic Location

    The newly-opened flagship outlet is situated within the high-end Apgujeong-dong district in Seoul. This strategic location was chosen in collaboration with the local architecture firm, Chak Chak.

    The store, a standalone two-storey structure, showcases a minimalist design aesthetic which mirrors the brand’s principal focus on aroma, craftsmanship, and building a community.

    Continued Growth in Asia

    The introduction of the Perfumer H store in Seoul signifies the brand’s consistent expansion within the Asian market. It complements the brand’s existing presence in other prominent markets like Taiwan, China, and Japan.

    Since its inception in 2015, Perfumer H has received high praise for its sophisticated, personality-filled fragrances which are artfully crafted to complement an array of individual styles.

    Questions & Answers

    What is Perfumer H?
    Perfumer H is a British fragrance brand that was established by Lyn Harris in 2015. It’s known for creating elegant, character-rich fragrances.

    Where has Perfumer H opened its first South Korean store?
    Perfumer H has opened its first South Korean store in the upscale Apgujeong-dong district of Seoul.

    What is the significance of the new Perfumer H store in Seoul?
    The new store in Seoul signifies Perfumer H’s continued growth in the Asian market, adding to its presence in other markets such as Taiwan, China, and Japan.

  • Yum China Unveils ‘Fried Chicken Brothers’: A New Twist On Fast-food With Chinese And Korean Flavors

    Yum China Unveils ‘Fried Chicken Brothers’: A New Twist On Fast-food With Chinese And Korean Flavors

    Yum China, KFC’s operator in the country, has discreetly introduced a fresh pilot concept by the name of Fried Chicken Brothers, further diversifying its localized sub-brands.

    The pilot currently runs two compact stores in Shanghai, each approximately 20sqm in size, with a particular focus on takeaway and delivery services.

    The innovative brand presents two unique culinary adventures. One specializes in Chinese-style fried chicken, while the other embraces the distinct flavors of Korean-style fried chicken.

    The Chinese menu features dishes inspired by regional flavors, such as chicken spiced with Litsea cubeba, crispy chicken skin paired with chili, and chicken racks with a unique taste of Yanbian barbecue kimchi. The Korean-style shop, on the other hand, emphasizes boneless fried chicken, served with an array of bold sauces including creamy cheese, amber sweet and spicy, and honey mustard sauces.

    Based on user reviews, the average spending per person is estimated around 30 RMB (approximately US$4.12), positioning Fried Chicken Brothers as a cost-effective and flavor-rich alternative in the fast-food fried chicken market.

    This new addition expands Yum China’s increasing portfolio of KFC sub-brands in the country, which further includes KCoffee and Kpro. This move aligns with the company’s broader strategy of diversifying its offerings to cater to younger consumers and adapt to the ever-changing local tastes.

    Questions & Answers

    What is Yum China’s new pilot concept?
    Yum China has introduced a new pilot concept called Fried Chicken Brothers, which offers Chinese and Korean-style fried chicken.

    What does the Fried Chicken Brothers menu offer?
    The menu offers two distinct culinary experiences. The Chinese-style menu features dishes like Litsea cubeba-spiced chicken and Yanbian barbecue kimchi-flavoured chicken racks. The Korean-style menu focuses on boneless fried chicken with a variety of sauces.

    What is the positioning of Fried Chicken Brothers in the market?
    As per user reviews, the average spending per person is around 30 RMB (US$4.12), thus positioning Fried Chicken Brothers as an affordable and flavor-rich alternative in the fast-food fried chicken market.