Overwhelmed by response to its first 50 stores across India, local brand Laziz Pizza plans to double its outlets in the short term.
Owned by Laziz Food and Beverages, the chain is primarily targeting tier-one, -two and -three cities.
Founder/CEO Keirron Patil says the company started franchising in 2013, and as well as India now has its expansion sights set on Malaysia (it already has one store in Johor Bahru), Singapore, Sri Lanka, Bangladesh and Nepal.
Laziz allows its franchisees to team its outlets with other brands so they can offer customers multiple products under one roof, including a vegetarian outlet. An unusual aspect of the Laziz business is that franchisees are not charged a royalty fee nor have to share profits with the franchisor.