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Tag: legends

  • Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Marvel has joined forces with Oreo to introduce the ‘Legend Cookies’ series, set to hit retailers across the country on February 2.

    The Legendary Collaboration

    This exclusive collaboration, dubbed ‘Marvel Oreo Stuf of Legends’, features limited-edition cookie packs adorned with artwork by notable artist Todd Nauck. The unique cookies feature 32 different designs, each one representing characters from popular Marvel franchises including The Avengers, Spider-Man, X-Men, and The Fantastic Four.

    Matt Foley, the Vice President of Oreo, views this partnership as a significant cultural event that strengthens bonds with fans by creating shared moments of joy. According to him, “This collaboration elevates the iconic status of both brands by transforming fans from mere spectators into active participants. They are encouraged to engage in Super Hero-inspired play through the medium of Oreo cookies.”

    Unveiling the Cookie Collection

    As of now, three out of the four pack designs have been released. However, Oreo plans to incorporate elements of Marvel’s villainous characters as a narrative strategy to bridge the gap between these distribution phases, encouraging fans to complete the entire set.

    Liz Shortreed, Senior Vice President of Disney Consumer Products for the Americas and Global Softlines, believes that collaborating with Oreo enables them to infuse Marvel’s storytelling into everyday activities. As she explains, “This partnership transforms snack-time into an enjoyable fan experience, complete with iconic characters and engaging digital interactions.”

    The pre-sale for these limited-edition packs begins on January 26 on the snack company’s official website. The nationwide retail launch will then take place on February 2.

    Oreo’s Continued Innovations

    In the previous year, Mondelez International broadened its Oreo product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States, scheduled for release in January.

    Questions & Answers

    What is the ‘Marvel Oreo Stuf of Legends’ collection?
    This is a limited-edition cookie pack collection introduced by Oreo in collaboration with Marvel. It features cookies with 32 unique designs representing characters from various Marvel franchises.

    When will the limited-edition packs be available for pre-sale?
    The pre-sale of these packs starts on January 26 on the snack company’s official website.

    What are some recent additions to the Oreo product line?
    In the previous year, Oreo expanded its product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States.

  • Apex Legends is coming to mobile

    Apex Legends is coming to mobile

    Respawn’s wildly successful battle royale shooter, Apex Legends, is likely getting a mobile version, EA revealed in its quarterly earnings report. Unsurprisingly, the game was a huge hit and turned into “the fastest-growing franchise we’ve ever had,” the report says.

    During today’s call, the publisher said that it has entered “advanced negotiations to bring Apex Legends to China and to mobile.” This is a strategy that both PUBG and Fortnite—Apex Legends’ biggest competitors in the battle royale genre—followed to great results, so it’s no wonder that EA is looking to replicate their success and keep Apex’s momentum going.

    Fortnite’s approach is unique, however, as it is essentially the exact same game across mobile devices, consoles, and PC, which allows for seamless cross-platform play, while PUBG’s mobile outing is a separate entity that’s limited to smartphones and tablets. Unfortunately, it is yet unclear which approach EA is planning to take with the mobile version of Apex Legends, or when the game is going to release. Seeing as how the publisher has entered an advanced stage of negotiations to port the title to mobile devices, we might see something by the end of this year, though it depends entirely on how scalable the experience is going to be.

    Respawn Entertainment, the game’s developer, further added that it is committed to “updating the game with seasonal updates, with a focus on the quality of content over novelty or speed of release.” This seems to be in an attempt to address complaints that the game is not getting enough new updates.