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  • Fashion Giant Lemaire Marks Retail Expansion in Greater China with Majestic Shanghai Flagship Store Opening

    Fashion Giant Lemaire Marks Retail Expansion in Greater China with Majestic Shanghai Flagship Store Opening

    The renowned French fashion brand, Lemaire, continues to expand its retail footprint in Greater China with the inauguration of its flagship store in Shanghai, located in the historic Wukang Road area. This latest retail venture signifies the brand’s ongoing commitment to expand and solidify its presence in the Chinese market.

    Architectural Brilliance

    The impressive 4000 square feet flagship store spans three levels and is nestled within a residence dating back to the 1930s. The design of the retail space is a fine work of the Chinese architect Dong Dayou. Departing from the norm of traditional retail designs, the interiors of the store have been thoughtfully laid out to emulate a homely ambiance.

    A Spanish influence is evident on the façade of the building, while the interiors are an aesthetic blend of Chinese vernacular architectural elements and European Modernist design. The result is an intriguing fusion of styles that provides an immersive retail experience.

    Lemaire’s Expansion in Asia

    The Shanghai store is the third ‘house project’ by Lemaire, following the successful launch of similar concept stores in Seoul’s Hannam district and Tokyo’s Ebisu area.

    The brand first made its physical presence felt in China in 2024, by opening a store at Chengdu Taikoo Li. Christophe Lemaire founded the brand in 1991 and since then, it has been steadily increasing its visibility in China, via both brick-and-mortar stores and online platforms. Notably, in 2022, Lemaire launched a flagship store on the popular e-commerce platform, Tmall.

    Questions & Answers

    What is unique about Lemaire’s new Shanghai store?
    The store, located in a 1930s residence, is architecturally unique. The design combines Spanish influence, Chinese vernacular architecture, and European Modernist elements to provide a distinctive retail environment.

    Where else has Lemaire launched its ‘house project’ stores?
    Lemaire has previously launched ‘house project’ stores in Seoul’s Hannam district and Tokyo’s Ebisu area.

    When did Lemaire first establish its physical presence in China?
    Lemaire first entered the Chinese market physically in 2024, with a store opening at Chengdu Taikoo Li.

  • Uniqlo companions with French style home

    Uniqlo companions with French style home

    Japanese quick style model Uniqlo and France’s Lemaire have introduced a worldwide collaboration.

    The 2 manufacturers will launch an unique vary branded ‘Uniqlo and Lemaire’, a model identify the 2 corporations say displays Uniqlo and Lemaire’s “real partnership and customary philosophy”.

    “The gathering represents merchandise that embody the lifewear idea – easy made higher – underlying each manufacturers. Each merchandise combines magnificence with average rest and luxury, for contemporary, superior wardrobe mainstays,” the businesses stated in a press release.

    “The collaboration showcases Uniqlo’s top quality supplies and uncompromising give attention to high quality on the good worth. Refined but accessible, it gives a timeless and targeted shade palette of greens, navies, whites, and reds.”

    The lads’s and ladies’s collections might be obtainable worldwide in Uniqlo shops, together with Uniqlo’s on-line retailer, from fall winter 2015.

    Uniqlo and Lemaire consider their collaboration gives “timeless magnificence to on a regular basis necessities” manufactured from rigorously chosen supplies.

    “The gathering brings a way of refined, but pleasant confidence to items you can put on daily on any event. That is lifewear elevated with fashion that absolutely respects the person.”

    Designers Christophe Lemaire and Sarah-Linh Tran stated the gathering is predicated on the philosophy of creating high-quality clothes for on a regular basis life.

    “We targeted not merely on enhancing design, however insisting on top quality within the supplies as nicely, with the purpose of making clothes that’s easy, lovely and cozy.

    “Every merchandise incorporates a number of concepts, and a single piece exhibits a unique side relying on how it’s worn. This assortment has been a worthwhile expertise for us because the designers, and an distinctive collaboration. We hope that this assortment shall be part of everybody’s life,” the pair stated.

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