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Tag: leTV

  • Smartphone startup Letv plans 1500 stores

    Smartphone startup Letv plans 1500 stores

    Chinese mobile phone retailer D.Phone is expanding its offerings with a new CNY2 billion (US$305.5 million) deal with online video provider and newly minted smartphone company Letv.

    D.Phone will add up to 1500 Letv ecosystem experience stores into its retail outlets.

    The deal covers Letv’s second-generation super phones, mobile TV services, membership promotions, ecosystem experience stores and customer service.

    Under the deal, D.Phone will this year sell one million Letv super phones, 200,000 Letv super TVs and 200,000 Letv memberships.  From now until the end of next month, the two parties will jointly host the offline debut of Letv’s second-generation super phones.

    Letv, which runs a streaming video website, has officially rolled out its second-generation super phones, ranging in price from CNY1099 to CNY2499.

    Letv mobile president Feng Xing says the strategic co-operation represents an important expansion of Letv’s offline retail channel. Letv has previously signed deals with China Unicom and JD.com.

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  • D.Phone Forms Mobile Phone Retail Partnership With Letv

    D.Phone Forms Mobile Phone Retail Partnership With Letv

    Letv and D.Phone announced a deal for D.Phone to open Letv experience zones in its over 4,000 outlets across China.

    Those experience zones will become pre-sales and post-sales service sites of Letv products, which are mainly super phone and super TV products. Financial terms of the arrangement were not released.

    Letv’s LePar sales vice president Zhang Zhiwei said that D.Phone will not keep any stock of goods. Instead, the related deliveries will be provided by LePar. So, D.Phone will only play the role of having experience stores and the product purchases still need to be completed via the Internet. LePar is a partnership project launched by Letv.

    By cooperating with Letv, D.Phone will gain commissions from the sales of Letv smart devices, accessories and derivatives. It can also gain income from post-sales services. In addition, as a partner of Letv, the company will have the opportunity to subscribe to possible equity of Letv.

    As a traditional 3C channel, D.Phone is transforming itself to a service provider. The company hopes to use its offline network channels to provide complete O2O services to the technology industry. Meanwhile, Letv wants to establish an experience center ecosystem via the nationwide offline channel of D.Phone that allows users to experience the products before purchasing them online.