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  • Sheraton Saigon Elevates Event Experience with Level 23: New Multipurpose Venue and Skyline Bar

    Sheraton Saigon Elevates Event Experience with Level 23: New Multipurpose Venue and Skyline Bar

    In celebration of its 23rd anniversary, the Sheraton Saigon Grand Opera Hotel, located in the heart of Ho Chi Minh City, has recently unveiled Level 23. This innovative space showcases a convergence of meeting venues, event spaces, and a rooftop entertainment area, designed to meet the increasing demand from business travelers, international delegations, and local patrons for multi-functional destinations.

    Exploring the Offerings of Level 23

    Level 23 brings together the private event space Altitude 23, Summit – a versatile meeting and event area, and Hai Bar, one of the most elevated rooftop bars in Dong Khoi. This promising project was officially introduced to the public during the “High Above Saigon” event held on June 26, 2026.

    Summit, the meeting and event space, features five adaptable rooms that provide natural daylight and sweeping views of iconic landmarks such as the Nguyen Hue Boulevard, Bitexco Tower, and the city’s skyline. With the largest room, Grand Summit, capable of accommodating up to 212 guests in a theater-style arrangement, 180 for cocktail events, and 160 for banquets, Summit offers a venue solution for a variety of events. The rooms can be used individually or combined, providing the perfect setting for anything from executive meetings, product launches, and corporate events, to galas, weddings, and private celebrations.

    Adding to the allure of Level 23 is Hai Bar, the hotel’s renovated rooftop cocktail bar. Open from 5 p.m. daily, the bar offers breathtaking views of the Saigon Opera House, Notre-Dame Cathedral, the Saigon River, and Ba Son Bridge. Patrons can choose from 23 signature cocktails, each inspired by different regions of Vietnam and made with locally sourced ingredients.

    Introducing Altitude 23

    Altitude 23, the private event venue, is a spacious 260-square-meter area that offers panoramic views of Ho Chi Minh City. It can comfortably accommodate up to 200 guests in theater-style seating and up to 150 for banquets or cocktail receptions. The venue, which once housed the Night Spot nightclub, has been redesigned for contemporary events while preserving elements of the original space.

    According to Julian Wong, General Manager of the Sheraton Saigon Grand Opera Hotel, the introduction of Level 23 is a significant milestone for the hotel. He emphasized that the concept is not just about height but rather about providing a tranquil, elevated perspective of the vibrant city. Wong affirmed that guests are increasingly seeking destinations that can accommodate multiple purposes within a single visit, and Level 23, with its high-floor experience, perfectly fits the bill.

    The unveiling of Level 23 marks the hotel’s third substantial development in less than a year. Earlier, it opened the Grand Opera Tower, added 120 renovated rooms and suites, and became the first Marriott International hotel in Vietnam to receive LEED Gold Certification under the LEED v4.1 Operations and Maintenance standard.

    Questions & Answers

    What is the concept behind Level 23 at the Sheraton Saigon Grand Opera Hotel?
    Level 23 is designed to accommodate the increasing demand for multi-functional destinations that can cater to a variety of events, from business meetings to private parties, all within a single space.

    What unique features does Level 23 offer?
    It brings together three distinct venues: Summit, a versatile meeting and event space; Hai Bar, a rooftop cocktail bar; and Altitude 23, a private event venue. Each offers a unique high-floor experience with panoramic views of Ho Chi Minh City.

    What is the capacity of the venues at Level 23?
    Grand Summit, the largest space at Summit, can accommodate up to 212 guests. The rooftop bar, Hai Bar, is open to all guests, while Altitude 23 can seat up to 200 guests in a theater-style arrangement.

  • Balenciaga Unveils First Duplex Flagship Store in Hong Kong: A New Level of Luxury at K11 Musea

    Balenciaga Unveils First Duplex Flagship Store in Hong Kong: A New Level of Luxury at K11 Musea

    Balenciaga, the luxury fashion brand, has launched its first ever two-level flagship store at K11 Musea, located in the bustling Tsim Sha Tsui district of Hong Kong.

    Details of the New Store

    Occupying a generous 461 square meters of retail space spread over two levels, the store offers a vantage point over Salisbury Road. The interior design cleverly juxtaposes industrial materials with high-end luxury finishes, a design concept that the brand refers to as its ‘Raw Architecture’ aesthetic.

    The store’s extensive inventory includes both men’s and women’s ready-to-wear collections, footwear, bags, accessories, jewelry, and eyewear. It also features products exclusive to this store.

    Innovative Features

    In addition, the new flagship store includes an exclusive area for Very Important Clients, designed for private appointments. This is a first for Balenciaga in Hong Kong. The design of this area takes inspiration from the fitting rooms of Balenciaga’s Paris Couture Store.

    Part of a Wider Luxury Brand Upgrade

    This launch comes as part of a larger luxury brand upgrade program at K11 Musea. In recent times, the retail complex has seen significant store upgrades from other high-end brands including Audemars Piguet, Van Cleef & Arpels, and Dior Beauty.

    Furthermore, K11 Musea has recently become home to the Delvaux Hong Kong flagship store and the largest Tory Burch store in the city, as part of its ongoing efforts to enhance its luxury brand portfolio.

    Questions & Answers

    What is unique about the new Balenciaga store in Hong Kong?
    The new store is Balenciaga’s first two-level flagship store in Hong Kong. It also introduces a private appointment area for Very Important Clients, a first for Balenciaga in the city.

    What is the ‘Raw Architecture’ aesthetic?
    ‘Raw Architecture’ refers to Balenciaga’s signature design style that combines industrial materials with high-end luxury finishes.

    What is the significance of the store’s location at K11 Musea?
    The store’s location at K11 Musea is significant as the retail complex is currently undergoing a luxury brand upgrade program. The complex is home to a number of high-end brands and is actively enhancing its luxury brand portfolio.

  • Heinz Unveils Squeezable Leftover Gravy: The Secret Sauce to Level Up Your Thanksgiving Leftovers

    Heinz Unveils Squeezable Leftover Gravy: The Secret Sauce to Level Up Your Thanksgiving Leftovers

    Heinz, the renowned food processing company, has recently unveiled its Leftover Gravy, marking the debut of Homestyle Turkey Gravy in a squeezable format, a first-of-its-kind initiative ideal for enhancing Thanksgiving leftovers.

    During the protracted Thanksgiving celebrations, it is estimated that 94% of Americans craft sandwiches from their leftovers. Half of these sandwich makers regard gravy as a vital ingredient. With these statistics in mind, Heinz Leftover Gravy was conceived. The product takes its cue from the iconic “Moist Maker” sandwich, popularized by a much-loved sitcom from the 1990s, and serves as the perfect addition to next-day sandwiches.

    Jamie Mack, Associate Director of Brand Communications for Heinz US, shed light on the company’s decision to create this innovative product. “Although Heinz Gravy has been a longstanding crowd-pleaser at Thanksgiving feasts, we chose to shift our focus towards the day-after custom – given that leftovers are typically seen as the highlight, and our distinctively rich and creamy gravy only enhances the experience,” Mack explained.

    Heinz’s Leftover Gravy has been well-received on social media, particularly among millennial fans of the sitcom that inspired its creation. The “Moist Maker” sandwich symbolizes the meticulous and heartfelt preparation associated with holiday meals. Heinz is now paying tribute to those enthusiasts who harbor an inexplicable affection for this nostalgic sandwich, offering them the secret to a tasteful day-after sandwich – Heinz Leftover Gravy.

    The introduction of this product aligns seamlessly with Heinz’s ongoing emphasis on gravy during the high-demand holiday season. The company aims to appeal to millennial consumers, a demographic known for reshaping Thanksgiving traditions.

    Questions & Answers

    What is Heinz’s new product?
    Heinz has introduced Leftover Gravy, a squeezable version of Homestyle Turkey Gravy, designed to enhance Thanksgiving leftovers.

    What inspired the creation of Heinz Leftover Gravy?
    The product was inspired by the “Moist Maker” sandwich from a popular ’90s sitcom. It caters to the fact that 94% of Americans use their Thanksgiving leftovers to make sandwiches, with half of them considering gravy a crucial component.

    Who is the target demographic for Heinz Leftover Gravy?
    Heinz Leftover Gravy is aimed at millennial consumers, particularly those who are known to redefine traditional Thanksgiving celebrations.

  • Malaysia’s DNB Achieves Global First In 5g Network Autonomy: A Major Leap In Digital Transformation

    Malaysia’s DNB Achieves Global First In 5g Network Autonomy: A Major Leap In Digital Transformation

    Digital Nasional Berhad (DNB), the prime 5G network wholesale provider in Malaysia, has accomplished a global first by achieving Level 4 autonomy for service assurance.

    Level 4 Autonomy Validation

    The validation awarded by the TM Forum through its Autonomous Network Level Assessment Validation (ANLAV) program establishes that DNB’s 5G network can function with little to no human intervention. This achievement propels Malaysia to a leading position in the world in terms of network automation and 5G technology.

    DNB’s 5G network’s autonomous functioning is driven by Ericsson’s Intent-based Operations (IBO) system. This innovative system deploys artificial intelligence to predict, identify, and resolve potential issues without manual intervention. In doing so, it ensures continual service quality and dependability through self-monitoring and instant decision-making.

    Quotes from DNB and Ericsson Executives

    Ken Tan, DNB’s Chief Technology Officer, stated that the concept of an autonomous network has been a core design principle of DNB’s 5G rollout from its inception. “Building a highly efficient network that provides world-class 5G connectivity at one of the lowest costs globally became possible due to the integration of automation and AI capabilities as the technology evolved,” Tan explained. “The Level 4 validation from TM Forum confirms that we have been on the right trajectory and substantiates our roadmap for fostering innovation and digital transformation on a large scale.”

    Bradley Mead, Head of Ericsson Network Managed Services, further emphasized the significance of this validation. “It highlights that Ericsson and DNB are setting new benchmarks in 5G automation, guaranteeing flexibility and excellence in network management and operations,” Mead said. “This achievement enhances Malaysia’s network operators’ ability to present their customers with novel and valuable differentiated connectivity services, all based on the latest developments in autonomous networks.”

    David Hägerbro, the Head of Ericsson for Malaysia, Sri Lanka, and Bangladesh, echoed these sentiments. “The Level 4 Autonomy validation from TM Forum positions DNB as a global frontrunner in AI, automation, and assurance, marking a substantial stride in Malaysia’s digitalization journey. We take immense pride in partnering with DNB to make Malaysia a leading digital nation,” Hägerbro declared.

    Questions & Answers

    What does Level 4 autonomy for service assurance mean?
    It means that DNB’s 5G network can operate with minimal human intervention, thanks to automation and AI capabilities.

    What is the role of Ericsson’s Intent-based Operations (IBO) system in DNB’s network?
    Ericsson’s IBO system uses artificial intelligence to predict, detect, and resolve potential issues automatically. This enables self-monitoring and real-time decision-making to maintain service quality and reliability.

    How does this achievement benefit Malaysia’s network operators and customers?
    Achieving Level 4 autonomy boosts the ability of Malaysia’s network operators to offer their customers new and valuable differentiated connectivity services based on the latest advancements in autonomous networks.