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Tag: limited edition

  • Heinz and Heineken Unveil Limited-Edition Combo: Beer Meets Ketchup in Epic 150-Year Brand Collaboration

    Heinz and Heineken Unveil Limited-Edition Combo: Beer Meets Ketchup in Epic 150-Year Brand Collaboration

    Iconic brands Heinz and Heineken have teamed up to release a unique, limited-edition six-pack that combines their popular ketchup and beer products. This creative collaboration is not introducing a new consumption trend, but rather capitalizes on an already established pattern of consumer behaviour.

    Long-standing Consumer Habits Inspire Collaboration

    The pairing of these two beloved products acknowledges how they are often consumed together at various social settings. Be it a casual gathering, a sporting event, a barbecue, or simply during a burger meal, the consumption of Heinz ketchup and Heineken beer is a common occurrence.

    Dana Katz, Director of Integrated Communications at Heineken, stated that this brand pairing has been 150 years in the making. She emphasized that instead of creating a novel habit, this collaboration is a testament to what consumers have been doing for decades.

    The unique concept behind the partnership, according to Katz, emerged from an already existing link between the two brands. She mentioned that the idea didn’t feel like a new creation, but more of a discovery of something which had been hidden in plain sight, going even as far as the similarity in the brand names.

    Rolling Out in Select International Markets

    The exclusive Heinz x Heineken six-pack is set to hit the shelves in a number of selected international markets. These include the United Kingdom, Ireland, and Canada.

    Questions & Answers

    What is the unique selling proposition of the Heinz x Heineken six-pack?
    The unique selling point of this product is it combines two popular items that are often consumed together, Heinz ketchup and Heineken beer, into one convenient pack.

    Where will the Heinz x Heineken pack be available?
    The pack will be available in selected international markets, including the UK, Ireland, and Canada.

    What inspired the collaboration between Heinz and Heineken?
    The concept emerged from an already existing link between the two brands, recognizing that their products are often consumed together in various social settings.

  • Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Marvel has joined forces with Oreo to introduce the ‘Legend Cookies’ series, set to hit retailers across the country on February 2.

    The Legendary Collaboration

    This exclusive collaboration, dubbed ‘Marvel Oreo Stuf of Legends’, features limited-edition cookie packs adorned with artwork by notable artist Todd Nauck. The unique cookies feature 32 different designs, each one representing characters from popular Marvel franchises including The Avengers, Spider-Man, X-Men, and The Fantastic Four.

    Matt Foley, the Vice President of Oreo, views this partnership as a significant cultural event that strengthens bonds with fans by creating shared moments of joy. According to him, “This collaboration elevates the iconic status of both brands by transforming fans from mere spectators into active participants. They are encouraged to engage in Super Hero-inspired play through the medium of Oreo cookies.”

    Unveiling the Cookie Collection

    As of now, three out of the four pack designs have been released. However, Oreo plans to incorporate elements of Marvel’s villainous characters as a narrative strategy to bridge the gap between these distribution phases, encouraging fans to complete the entire set.

    Liz Shortreed, Senior Vice President of Disney Consumer Products for the Americas and Global Softlines, believes that collaborating with Oreo enables them to infuse Marvel’s storytelling into everyday activities. As she explains, “This partnership transforms snack-time into an enjoyable fan experience, complete with iconic characters and engaging digital interactions.”

    The pre-sale for these limited-edition packs begins on January 26 on the snack company’s official website. The nationwide retail launch will then take place on February 2.

    Oreo’s Continued Innovations

    In the previous year, Mondelez International broadened its Oreo product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States, scheduled for release in January.

    Questions & Answers

    What is the ‘Marvel Oreo Stuf of Legends’ collection?
    This is a limited-edition cookie pack collection introduced by Oreo in collaboration with Marvel. It features cookies with 32 unique designs representing characters from various Marvel franchises.

    When will the limited-edition packs be available for pre-sale?
    The pre-sale of these packs starts on January 26 on the snack company’s official website.

    What are some recent additions to the Oreo product line?
    In the previous year, Oreo expanded its product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States.

  • Savour the Season: Nespresso Unveils Limited-Edition Summer Capsules with Alluring Flavors

    Savour the Season: Nespresso Unveils Limited-Edition Summer Capsules with Alluring Flavors

    Nespresso has announced the launch of its Summer 2026 collection, which includes an exciting new flavour capsule. The limited-edition range features several distinct blends, each retailing between $1.15 and $1.30 per capsule.

    Exploring the Summer Collection

    Among the offerings in the collection are:

    – Pistachio Vanilla Flavour Over Ice (40ml and 80ml): This blend combines the creaminess of vanilla with the rich notes of pistachio.
    – Coconut Vanilla Flavour Over Ice (40ml and 230ml): Crafted with Latin American and African Arabicas, this blend exudes the tropical flavours of coconut and vanilla.
    – Ice Forte (230ml): Exemplifying a strong and full-bodied iced coffee, this blend brings out deep roasted notes.
    – Ice Leggero (80ml): This is a vibrant and spirited iced coffee with aromatic intensity.
    – Freddo Delicato Espresso: This espresso has subtle fruity and floral notes.
    – Freddo Intenso Espresso: This espresso is rich, intense, and full-bodied, making for an invigorating iced coffee experience.

    “Pistachio is a flavour that has always been in high demand, and we’re delighted to incorporate it into this summer’s Made for Ice collection,” said Monique Dean, an ambassador for Nespresso coffee.

    “The range this season caters to a variety of tastes, from the bold and intense notes of Iced Forte to the refreshing Coconut Vanilla, which makes for an excellent afternoon delight.”

    Releasing Limited-Edition Accessories

    In addition to the coffee line-up, Nespresso has also unveiled a collection of limited-edition accessories. These include the Vertuo Pop coffee machine, available in two colours, a travel tumbler, an ice cube tray, barista glasses, a shaker, travel mugs, a handheld foamer, and a milk frother.

    The company, widely recognized for its premium coffee products, recently inaugurated its largest flagship store in New York City.

    Questions & Answers

    What is the price range of the new Nespresso capsules?
    The new Nespresso capsules are priced between $1.15 and $1.30 per capsule.

    What new flavours can be expected in this collection?
    The collection introduces new flavours such as Pistachio Vanilla and Coconut Vanilla among others.

    Has Nespresso released any new accessories along with the summer collection?
    Yes, Nespresso has launched a range of limited-edition accessories including the Vertuo Pop coffee machine, travel tumbler, ice cube tray, barista glasses, shaker, travel mugs, handheld foamer, and a milk frother.

  • Reebok Unveils Playstation Inspired Footwear Collection To Mark Console’s 30th Anniversary

    Reebok Unveils Playstation Inspired Footwear Collection To Mark Console’s 30th Anniversary

    In commemoration of PlayStation’s 30th anniversary, Reebok has crafted an exclusive footwear collection in collaboration with Sony Interactive Entertainment. The Reebok x PlayStation collection, which boasts three distinctive sneakers, is a tribute to the gaming console’s founding regions: Japan, the United States, and the United Kingdom.

    Elements of Gaming Captured in Footwear Design

    The footwear line is steeped in nostalgic design elements that evoke the first PlayStation console. The nostalgic grey palette, vintage logos, and button-style accents capture the spirit of the console’s launch era. Each sneaker model is linked to a specific founding region, with unique designs and features that pay homage to these locations.

    The InstaPump Fury 94, priced at US$251, is associated with Japan. It incorporates memory card tongue labels, a “Press Play” pump ball, and discreet text that indicates Japan’s PlayStation launch date of December 3, 1994.

    The US model, Pump Omni Zone II, retailing for US$220, features a PlayStation-colored pump ball, alternative laces with metal tips, graphics inspired by memory cards, and a hidden note of the console’s US launch date, September 9, 1995.

    Lastly, the UK-version Workout Plus, priced at US$176, flaunts PlayStation’s circle, triangle, and square button motifs, as well as subtle text marking the UK launch date of September 29, 1995.

    A “Time Machine” Collection

    Mubi Ali, the global senior product marketing manager at Reebok, described the collection as a “time machine.” Ali elaborated on the nostalgia-driven inspiration behind the collection, stating, “It’s for the after-school music TV kids: Grunge in their headphones, wheels at their feet, and a dial-up world that feels wide open. We’ve brought those memories to life in every stitch, lace, and pump.”

    The collection, launching this month, will be available in limited quantities through select retailers in each of the represented markets.

    Questions & Answers

    What is the inspiration behind the Reebok x PlayStation collection?
    The collection is designed to celebrate PlayStation’s 30th anniversary and is inspired by the console’s launch-era aesthetic and its three founding regions: Japan, the US, and the UK.

    What are some of the unique features of the sneakers in this collection?
    Each sneaker model incorporates design elements such as a grey palette, vintage logos, button-style accents, and region-specific features. These include PlayStation-colored pump balls, memory card tongue labels, and hidden launch dates.

    When and where will the Reebok x PlayStation collection be available?
    The collection will launch this month and will be available in limited quantities through select retailers in Japan, the United States, and the United Kingdom.

  • Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory, the esteemed beverage company, has shared news of an exciting addition to their Maximus sports drink collection. They have announced the limited-edition release of Pineapple Punch. The brand is known for its bold and distinctive flavors, and this new variant is set to continue that trend.

    Expanding the Maximus Line-Up

    The introduction of Pineapple Punch expands the existing Maximus line-up, which currently includes Blue, Grape, Mango Passionfruit, and Lemonade Iceblock. The new flavor will be sold in Suntory’s signature one-litre PET bottle, ensuring consistency with the rest of the product line.

    Lisa Pearce, the Head of Marketing at Suntory Beverage & Food Oceania, expressed her excitement about the new release. “Pineapple Punch delivers on what Maximus does best: Big, bold Aussie flavours”, she said.

    Driving Sales Through Limited Releases

    Pearce also highlighted the strategic aspect of this launch, stating that the limited-time release is designed to both delight loyal fans and entice new customers. Additionally, she noted that the launch presents a valuable opportunity for their retail partners. The aim is to create a high-impact sales strategy and increase foot traffic during the important summer period.

    Availability And Pricing

    Initially, Maximus Pineapple Punch will be available exclusively in Ampol stores, starting this month, at a recommended retail price of $6.28. From November, the product will roll out nationally, remaining in stores until March of the following year.

    Questions & Answers

    What new flavor is being added to the Maximus sports drink range?
    Suntory is adding a new flavor, Pineapple Punch, to its Maximus sports drink range.

    What is the purpose of this limited-time release?
    The limited-time release of Pineapple Punch is intended to excite loyal customers, attract new ones, and provide a sales boost for retail partners during the summer period.

    Where and when will Maximus Pineapple Punch be available?
    The drink will initially be available exclusively in Ampol stores from this month. From November, it will be available nationally and remain in stores until March of the following year.

  • Haigh’s Chocolates Launches Luxurious Hot Chocolate Cube In Celebration Of World Chocolate Day

    Haigh’s Chocolates Launches Luxurious Hot Chocolate Cube In Celebration Of World Chocolate Day

    Haigh’s Chocolates, a renowned confectionery company, recently introduced a limited-edition product called the Hot Chocolate Cube. This new offering was launched in celebration of World Chocolate Day, which is observed annually on July 7th.

    The Ultimate Indulgence

    Characterized as the epitome of luxury, the Hot Chocolate Cube is constructed with a marshmallow centre encased in a layer of rich, dark chocolate ganache. This delicious concoction is then enveloped in a smooth milk chocolate casing. This carefully crafted combination of flavors provides an indulgent treat for chocolate enthusiasts.

    The company suggests two ways to enjoy this delectable product. One can either melt it in warm milk, creating a delightful hot chocolate beverage, or simply devour it as it is, appreciating its unique combination of textures and flavors.

    Availability and Pricing

    The Hot Chocolate Cube from Haigh’s Chocolates is retailed at $14.50 for a pack of four. It can be found in all Haigh’s stores, which are dotted across various Australian locations including Adelaide, Melbourne, Sydney, and Canberra.

    Questions & Answers

    How is the Hot Chocolate Cube from Haigh’s Chocolates designed?
    – The Hot Chocolate Cube is a marshmallow cube layered with dark chocolate ganache and wrapped in milk chocolate.

    How can the Hot Chocolate Cube be enjoyed?
    – It can be melted in warm milk to make a hot chocolate or consumed directly as a treat.

    Where can the Hot Chocolate Cube be purchased?
    – The product is available in all Haigh’s stores across Adelaide, Melbourne, Sydney, and Canberra in Australia.

  • Timely match: G-Shock and Crocs in limited-edition collab

    Timely match: G-Shock and Crocs in limited-edition collab

    G-Shock, the reputable watch brand from Casio, has teamed up with Crocs to introduce the Echo Wave Bundle, a unique footwear range.

    Exclusive Collaboration

    This exclusive partnership has resulted in a cream-hued footwear collection featuring a glow-in-the-dark finish. The innovative shoes are not your average pair, as they are designed with a flexible yet detachable watch module. Taking inspiration from G-Shock’s style, the shoes come with a modular watch case attached to a marbled ankle strap.

    Technical Features

    In addition to its stylish design, the incorporated timepiece offers G-Shock’s signature technical features. These include a 200m water resistance, double LED lights, shock resistance, a stopwatch, a timer, and world time functionality.

    Release Details

    The Crocs x G-Shock Echo Wave Bundle is set to launch on May 27. Available for purchase at a price of US$200, interested buyers can place their orders on Crocs’ official web platform or through selected retailers.

    Questions & Answers

    What is the unique feature of the Crocs x G-Shock Echo Wave Bundle?

    The footwear has a detachable watch module and a modular watch case attached to the ankle strap.

    What are some of the technical features of the timepiece on the Echo Wave Bundle?

    The timepiece offers a 200m water resistance, double LED lights, shock resistance, a stopwatch, a timer, and world time functionality.

    When and where can the Echo Wave Bundle be purchased?

    The product will be available from May 27 on Crocs’ website or at selected retailers.

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  • Jaspal unveils collection joined by Lynnie Z

    Jaspal unveils collection joined by Lynnie Z

    Thai fashion brand Jaspal has opened a new flagship store featuring its limited edition collaboration with London-based artist Lynnie Z. The partnership with Jaspal’s Hi Life collection marks the opening of the brand’s new IconSiam flagship. It is one of a series of partnerships between Jaspal and global artists to ensure that unique styles emerge each season.

    The Hi Life collection for men and women features stars, hearts, lips and faces as motifs with strong colour themes referencing Africa.

    “I was so honoured to be a part of such a wonderful project,” said Z. “Thailand has an outstanding heritage and Thai people love art and fashion, which is the reason why I decided to come on board. Also, I think Jaspal and I share the same artistic soul, and, more importantly, the brand fully understands the story relayed behind my works,” she said.

    “To me, this project was really wonderful, allowing me to create a masterpiece collection with a famous local brand, and communicate my inspiration, passion, and uniqueness through the collection. This is one of the best works I’ve ever created. As for the process in making this collection, for the most part, I came up with ideas and colours from my sketchbook. These are organic and abrupt but they reflect a liveliness that I wanted to communicate through the collection.”

    View the images of the collection below (6 images) :

  • SK-II to open pop-up store for Holiday limited edition

    SK-II to open pop-up store for Holiday limited edition

    SK-II opens a pop-up store of 2017 PITERA Essence Change Destiny Limited Edition at the Seocho-gu Central City Famille Station in Seoul for the holiday season.

    This pop-up store is designed with a variety of experience spaces and a wide range of enjoyment under the concept of a unique Pop Art design of the bottle of the PITERA Essence Limited Edition.

    A giant-sized bottle of PITERA Essence Limited Edition Bottle is displayed in the middle of the pop-up store that attracts attention and it allows anyone to experience a variety of ways to experience the PITERA Essence Limited Edition.

    Visitors take a picture  in the PhotoZone, which is surrounded by a variety of PITERA Essence Limited Editions.

    Limited Edition

    After taking a photo, they can select one of the three ‘#ChangeDestiny’ phrases on the bottle and the calligrapher will write the phrase on the a polaroid cover.

    In addition, SK-II’s beauty measuring system, Magic Ring, can be used to measure skin condition and offer beauty counseling.

    Visitors can participate in various activities at the PITERA station, including magic ring measurements, and present coins that are only available at the PITERA station.

    With the coin from the pop-up store, SK-II PITERA gift machine gives you the chance to get a variety of products from SK-II’s best products.

    The motif of this pop-up store, the PITERA Essence Change Destiny Limited Edition is the symbolic product of SK-II. It features a ‘#ChangeDestiny’ phrase inscribed on the bottle that inspires the subjective life.

    Three phrases with meaning of support for the attitude of life changing in a subjective way, “Be the Person You DECIDE To Be”, “CHANGE is in All of Us”, “DESTINY is a Matter of Choice” are designed in pop art form for each of the three products.

    Those products will be sold in limited edition at SK-II stores and major online malls in department stores nationwide.

    The same pop-up store concept has been mushrooming is the main Asia cities.

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  • Boxed limited edition of Life Is Strange is coming to retail

    Boxed limited edition of Life Is Strange is coming to retail

    The pack, which will launch in January 2016, includes the soundtrack, art book and directors commentary. Following the release of the final episode of Life Is Strange, the title will receive a boxed Limited Edition release on January 22, 2016 across Australia and New Zealand.

    Luc Baghadoust, producer at DONTNOD Entertainment said, “The response to Life is Strange really has blown us away”

    “To be able to share that experience with our fans in a traditional boxed format is something we’re really excited about and the decision to include the extra items for the Limited Edition is a direct response to fan requests.”

    The Limited Edition pack includes a directors’ commentary, a 32-page art book, and 14 licensed tracks from the game’s official soundtrack as well as 8 tracks from the game’s composer Jonathan Morali.

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