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  • V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    Suntory Oceania has recently expanded V Energy’s ready-to-drink assortment by introducing a new zero-sugar range. Inspired by the Y2K aesthetic, the line features three exciting flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy. Available in 250ml cans, these beverages are now being sold across supermarkets and various retail outlets in Australia and New Zealand.

    The range breaks new ground in the energy drink market, embodying the spirit and identity of modern consumers who demand bold and expressive choices that make no compromises. Ruth Muller, the interim Chief Marketing Officer and Head of Research and Development at Suntory Oceania, commented on the new product line. She emphasized that the range is a reflection of a bold and fearless mindset, invoking a sense of nostalgia while remaining fresh and unprecedented.

    The packaging of these zero-sugar drinks takes inspiration from the Y2K era, sporting bold colors and metallic finishes. With this aesthetic, the company aims to appeal to a generation that is increasingly embracing retro culture.

    This is not the first innovative step by V Energy in the beverage market. The company had previously set a precedent by launching its first slow-release energy drink.

    Questions & Answers

    What is the new range of flavors introduced by Suntory Oceania for V Energy?
    The new zero-sugar range features three flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy.

    What is the inspiration behind the packaging of the new zero-sugar range?
    The packaging is inspired by the Y2K aesthetic, featuring bold colors and metallic finishes to appeal to a generation embracing retro culture.

    Where are these new zero-sugar energy drinks available?
    The products are available across supermarkets and various retail outlets in Australia and New Zealand.

  • Celsius Celebrates First Aussie Anniversary With New Sparkling Mango Lemonade Flavor

    Celsius Celebrates First Aussie Anniversary With New Sparkling Mango Lemonade Flavor

    This year, Celsius, the Swedish energy drink brand, is celebrating its first anniversary in the Australian market by launching a new flavor, Sparkling Mango Lemonade.

    Sparkling Mango Lemonade: A Fusion of Flavors

    The newly introduced Sparkling Mango Lemonade merges the exotic taste of mango with the tanginess of lemonade, resulting in a refreshing and invigorating beverage. As with all Celsius products, this new concoction is not only delicious but also health-conscious, containing B vitamins and being entirely free of sugar.

    As described by Andrew Brooks, the head of marketing for ANZ at Celsius, the Sparkling Mango Lemonade encapsulates the essence of summer. “Whether you’re pursuing the warm sun or in search of a tropical boost, this flavor imbues the vivacity and vitality required to keep moving,” he said.

    Nationwide Availability

    For those eager to try this new offering, the Celsius Sparkling Mango Lemonade is conveniently available in convenience stores, service stations, and Woolworths outlets across Australia. The suggested retail price of this new flavor is $4.

    Questions & Answers

    What is the new flavor introduced by Celsius in Australia?
    The company has launched a new flavor, Sparkling Mango Lemonade, to mark its first anniversary in the Australian market.

    What are the unique features of this new flavor?
    The Sparkling Mango Lemonade combines the taste of mango and lemonade. It also includes B vitamins and is completely sugar-free.

    Where can one buy Celsius Sparkling Mango Lemonade in Australia?
    The drink is available at convenience stores, service stations, and Woolworths stores nationwide.