Amid rising demand for linen fabrics, Jaya Shree Textiles, an Aditya Birla Group company, plans to add 20-25 Linen Club stores to its retail chain in 2015-16. Jaya Shree has 116 Linen Club stores at present and the company’s fabrics are available through 4,000 outlets across India.
The company launched its flagship retail store in Bengaluru with a new identity that showcases the largest variety of linen fabrics and products and wherein customers can walk into a store, feel the fabric and get it stitched to their requirement.
Linen Club has also launched readymade garments that would be soon made available across all stores, said, S Krishnamoorthy, CEO, Domestic Textiles, Jaya Shree.