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Tag: Lion

  • Netflix is adding a cheaper plan for those who want a lower price and will watch ads

    Netflix is adding a cheaper plan for those who want a lower price and will watch ads

    During an interview at the Cannes Lion advertising festival, the CEO of Netflix Ted Sarandos gave the most direct indication that it will launch a cheaper, ad-supported subscription tier to the embattled streaming service.

    In essence, Mr. Sarandos said that the company will be “adding an ad tier; we’re not adding ads to Netflix as you know it today.” After the pandemic boost wore out, Netflix hit the skids in terms of subscriber count as people spent less time watching TV shows and movies.

    At the same time, new streaming services from juggernauts like HBO, Disney, or Apple, grew to rival Netflix, all the while it kept spending borrowed billions on content creation. Well, that crazy content spending was curtailed, a lot of shows were cancelled, and now Netflix will try and boost subscriber numbers by going downmarket.

    Currently, the Netflix plans start from the Basic one at $9.99 per month with SD (up to 480p) picture quality, followed by the Standard $15.49 a month plan that offers 1080p definition, and go up to the Premium Netflix tier at $19.99 per month which includes 4K UHD quality streaming on up to four devices.

    Besides cracking down on password sharing, Netflix will likely introduce the new ad-supported subscription tier at something close to the Apple TV+ $4.99 subscription price and will try to recuperate the difference with ad revenue. Or, as Ted Sarandos eloquently puts it:

    We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising,’ We adding an ad tier; we’re not adding ads to Netflix as you know

     

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  • Lion New Zealand’s Speight’s launches first alcohol-free lager

    Lion New Zealand’s Speight’s launches first alcohol-free lager

    New Zealand’s alcohol beverage giant Lion has introduced the first alcohol-free beer range under the Speight’s brand called Speight’s Summit Zero lager.

    Speight’s new beer range is also Lion’s second alcohol-free beer. The launch of the range resulted from the surging popularity of alcohol-free drinks in the country.

    “There is huge untapped consumer demand and growth to be seen,” said Rachel Ellerm, marketing director at Lion New Zealand.

    According to MAT Scan Nielsen 2021, New Zealand’s lighter beer category, which includes low and no alcohol beer, is growing at 24 percent. Meanwhile, zero alcohol beer is estimated to hit NZ$25 billion in sales globally by 2024.

    “People love the taste of Speight’s so a zero-alcohol option was the logical next step,” Ellerm said. “We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.”

  • AirAsia celebrates traditional CNY through a child’s grand adventure

    AirAsia celebrates traditional CNY through a child’s grand adventure

    AirAsia has unveiled its Chinese New Year ad, ushering in the celebrations and casting fresh eyes on the age-old tradition of the lion dance.

    The custom is an essential part of CNY festivities, bringing good luck and fortune. The ad depicts a young boy’s grand journey as he travels to his grandmother’s house for the Lunar New Year.

    He daydreams about flying through the skies while wondering if he will meet the famed lion. He sees his family celebrating various CNY traditions.

    He becomes disheartened when it appears it won’t show but when all hope seems lost, his father hands him a hongbao letter, giving him the luck he needs to meet the lion.

    Chief executive officer of AirAsia Singapore Logan Velaitham said, “At AirAsia, we want to encourage our flyers to start the new decade with excitement and childlike wonder, letting it light the path to achieve double blessings of abundance, adventure and happiness for the new year.”

    Rudy Khaw, group head of branding, AirAsia Group added: “To a child, every journey is a grand adventure. At AirAsia, that’s exactly how we view travel. It isn’t just a journey, but an adventure waiting to be unravelled. It’s through travel that we find purpose, discover new experiences, reconnect with our loved ones and make new connections.”

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  • Lion Air signs GDS agreement with Sabre to fuel its growth

    Lion Air signs GDS agreement with Sabre to fuel its growth

    Sabre Corporation, the leading technology provider to the global travel industry, today announced a new content distribution agreement with Lion Air, the largest privately-owned airline in Indonesia, and its subsidiary, Wings Air, as the preferred global distribution system (GDS) to offer Lion Air content in the carrier’s home market.

    Sabre has served as a strategic partner to Lion Air and supported both the airline’s reservations and planning and scheduling capabilities through its innovative SabreSonic passenger services system and AirVision portfolio of solutions since the carrier first began operations 18 years ago. Now the airline strives to achieve even more ambitious growth, including a plan to quintuple the size of its fleet with the world’s largest number of aircraft on order. As Indonesia remains a rapidly growing travel market, Lion Air is expanding operations and its relationship with Sabre, selecting them as their primary GDS to distribute content across its innovative global travel marketplace.

    “With our content now available to 425,000 travel agents across the globe, the extension of our agreement with Sabre will be instrumental to our continued success and will provide us with the visibility needed to support our growth objectives throughout Asia Pacific and beyond,” said Rudy Lumingkewas, CEO, Lion Air.

    “As the leading GDS in Indonesia, we are in a unique position to best support Lion Air’s growth through the distribution of new bookable content on the Sabre platform,” said Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific. “This new agreement is a testament to the solid, longstanding partnership that has developed between Lion Air and Sabre over the years. Our industry-leading solutions will serve as a solid technological foundation for Lion Air as it continues to expand operations while our global marketplace will help fuel the aggressive growth the airline is looking to achieve,” he added.

    Lion Air and Wings Air operate an extensive domestic and international network of routes with 166 aircraft based in the main hub of Jakarta.

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  • Lion group to receive 44 aircraft

    Lion group to receive 44 aircraft

    Lion Group will procure 44 aircraft this year for the airlines under its operations, including Lion Air, Wings Air, and Batik Air, Edward Sirait, its president director, stated here on Monday.

    He noted that the aircraft fleet is being expanded to increase capacity in view of the growth this year, which is expected to reach 15 percent.

    Edward remarked that 14 aircraft will be for Lion Air, 18 for Wings Air, and 12 for Batik Air.

    “The number will be adjusted based on the market demand in line with the transportation ministrys forecast that the number of passengers will increase by 15 percent,” he claimed.

    He affirmed that all the new aircraft for Lion Air are Boeing, while Batik Air will receive Boeing and Airbus aircraft, and Wings Air would get ATR aircraft.

    He stated that the aircraft were procured through operating lease and financial lease schemes.

    He noted that the new aircraft will be used to serve new routes, especially for direct flights such as on the Balikpapan-Bandung, Tarakan-Semarang, and Banjarmasin-Denpasar routes.

    He remarked that Lion Group will also start flight services for minor Hajj pilgrims, with direct flights to Madinah using the wide-bodied Boeing 747 and Airbus 330.

    “Other airlines only offer flights to Jeddah, from where the passengers have to undertake a six-hour land journey. We have prepared direct flights to Madinah, so that the passengers could immediately proceed to carry out their religious rites,” he added.

    Lion Group currently has two Boeing 747 and three Airbus 330 aircraft.

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