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Tag: Liverpool FC

  • Liverpool FC Expands Global Footprint With 20th Standalone Store In Hong Kong

    Liverpool FC Expands Global Footprint With 20th Standalone Store In Hong Kong

    Liverpool Football Club (LFC) recently inaugurated its inaugural standalone store in Hong Kong, marking a significant milestone as its 20th globally. This move is strategically aligned with the five-year extension of the club’s collaboration with All Star Partner, an established sports and e-commerce retailer with a focus on worldwide sports brand merchandizing and licensing.

    Promoting Football Culture in Hong Kong

    The newly launched store, strategically situated in the Kai Tak Sports Park, caters to the club’s burgeoning fan base in the region. It is a one-stop-shop for all official Liverpool FC merchandise, offering a wide spectrum of club-branded attire, exclusive collections, and up-to-the-minute product releases.

    Luo Bin, CEO of All Star Partner, shared his confidence in the standalone store’s ability to not only fulfill the demand for official merchandise from Hong Kong and regional fans but also establish a dedicated space for fan interaction. This will enable fans to fully engage in the distinctive football culture of Liverpool FC.

    On the same note, Lee Dwerryhouse, Senior VP of Merchandising at LFC, reaffirmed that Asia continues to be the club’s strategic priority. This emphasizes the region’s pivotal role in the club’s international retail and fan engagement approach.

    The Growing Presence of LFC in Asia

    The Hong Kong store marks the ninth standalone LFC store in Asia. Besides these standalone outlets, the club also operates over 100 stores within larger establishments, pop-up locations, and an extensive network of e-commerce platforms specifically designed for Asian markets.

    Questions & Answers

    What does the opening of the new standalone store in Hong Kong signify for Liverpool FC?
    The opening of the standalone store in Hong Kong marks Liverpool FC’s 20th such outlet worldwide, highlighting the club’s ongoing expansion and commitment to engaging with its overseas fanbase.

    What is the purpose of the new standalone store in Hong Kong?
    The new store primarily targets Liverpool FC’s growing fanbase in the region by providing a wide range of official merchandise. It also aims to create an exclusive space for fans to interact and immerse themselves in the club’s unique football culture.

    What is the extent of Liverpool FC’s retail presence in Asia?
    With the new addition in Hong Kong, Liverpool FC now operates nine standalone stores in Asia. Additionally, the club runs over 100 stores within larger establishments, pop-up stores, and a robust network of e-commerce platforms across Asian markets.

  • Liverpool FC seals retail partnership in Indonesia

    Liverpool FC seals retail partnership in Indonesia

    Liverpool FC has signed a new retail agreement in Indonesia to strengthen its presence in Asia. The English Premier League team will collaborate with PT Kanmo Weston Retailindo, a joint venture between its Singapore retail partner Weston Corporation and the Indonesian retail company Kanmo Group.

    The deal includes distribution rights for online shopping of LFC’s official items and the first brick-and-mortar LFC store at Pondok Indah Mall, due to open in Jakarta this summer.

    “This latest partnership in Asia adds to our ambitious plans to grow our international presence in key markets. We’re really excited to open our first standalone store very soon,” said Mike Cox, senior VP of merchandising at Liverpool FC.

    The launch also offers the new 2024-25 Nike home kit and items created specifically for the Indonesian market.

    Last month, Liverpool FC also signed its first retail partnership in South Korea with brand and creative design studio Over the Pitch.

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  • LFC sponsor Garuda in 14-plane order with Airbus

    LFC sponsor Garuda in 14-plane order with Airbus

    Liverpool FC training kit sponsor Garuda Indonesia has confirmed an order with Airbus for 14 A330-900 aircraft.

    The planes, the new re-engined version of the best-selling A330 widebody airliner, will support growth and business expansion for the Indonesian airline.

    The deal was signed at a ceremony in London in the presence of the President of Indonesia, His Excellency Joko Widodo, and British Prime Minister, David Cameron MP.

    Garuda Indonesia plans to use the aircraft to develop its medium and long haul network, with the planes offering cutting edge technology along with more efficient operations.

    Airbus employs more than 6,000 staff at its Broughton plant, near Chester, making wings for all its commercial aircraft .

    The order replaces and extends an existing order for seven A330-300 aircraft, and the A330neo (new engine option) will be delivered from 2019 onwards.

    “We are pleased to announce that we continue our long-standing relationship with Airbus. Both Garuda Indonesia and Airbus fully understand the aim of the deal as a long-term strategy to win the global challenge,” said Arif Wibowo, chief executive of Garuda Indonesia.

    He explained, “The A330neo represents a more-efficient future for Garuda Indonesia. This order restructuring is believed to support our continued commitment to deliver the most modern, comfortable and excellent air travel service to all customers as well as to strengthen the sustained positive growth and business expansion of the company.

    “Furthermore, we are confident that this latest technology aircraft will support us to compete better in the industry.”

    Prime Minister David Cameron said: “This deal underlines the increasing importance of our ties with Indonesia – a fast growing economy and set to become the seventh largest in the world by 2030.

    “We are the fifth biggest investor in Indonesia and our relationship has more untapped potential. We want to encourage more British businesses to seize on these opportunities and we will continue to support them by banging the drum for British skills and expertise.”

    Airbus chief operating officer Tom Williams said: “We are delighted to welcome Garuda Indonesia as a new customer for the A330neo.

    “The A330neo will bring a range of benefits from unbeatable operating economics including significant reductions in fuel consumption, lower maintenance costs and extended range capability.

    “The aircraft will have Airbus’ all new Airspace cabin which will ensure the A330 continues to be a benchmark for passengers and airlines alike.”

    The deal is the latest milestone in a long-standing partnership dating back more than 30 years, when the airline took delivery of its first Airbus A300.

    The A330-800neo and the A330-900neo are two new members of the Airbus widebody family with first deliveries scheduled to start in the fourth quarter of 2017.

    The A330neo incorporates latest generation Rolls-Royce Trent 7000 engines, aerodynamic enhancements and new cabin features.

    It reduces fuel consumption by 14% per seat, making it the most cost-efficient, long range widebody aircraft on the market.

    Garuda Indonesia is already rated a five star airline in terms of comfort and passenger services.

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