Retail News CRM

Tag: Local Brand

  • Design Orchard mall to open end of the month

    Design Orchard mall to open end of the month

    Design Orchard mall is set to open on January 25 hosting 61 homegrown labels. The new Orchard Road mall, a joint venture between the Singapore Tourism Board (STB), JTC Corporation and Enterprise Singapore, is conceived of as a home and exhibition space for local design work. It features a 9000sqft first-floor retail showcase, second floor incubation spaces, and a rooftop events area. The first level is currently leased to local retailer Naiise.

    Featured supports for local designers include co-working spaces provided by Taff – equipped with professional sewing equipment, a fabric library and collaboration and networking opportunities with industry players – and a mentorship program from Naiise covering marketing and merchandising.

    “Singapore is home to many global brands,” explained STB’s director of retail and dining Ranita Sundra, of the rational behind Design Orchard mall.

    “As these brands become more ubiquitous, we noticed that more people are drawn to local products with a Singapore story. Design Orchard is thus an exciting opportunity for us to profile the best of Singapore talent under one roof.”

    “We hope that it will inspire local talents to join the community, where they can develop and grow their brands with access to mentors, programmes and facilities in a vibrant space along Orchard Road,” added director of products at JTC Wee Pei Yean.

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  • BrandOutlet pushes Indonesian style

    BrandOutlet pushes Indonesian style

    Local brands are a focus of a new eCommerce fashion venture in Indonesia.

    Part of the PT Media Nusantara Citra Group (MNC), BrandOutlet features fashion and beauty collections for women, men and children, reports the Jakarta Post.

    Not to be confused with the UK’s Brand Outlet, the new site devotes 6 per cent of its offering to quality local brands such as Damn! I Love Indonesia, Ingrid Husodo and Nikicio. Its international labels include Michelle Worth, Oscar de la Renta and Ted Baker.
    “Most of the branded products are available only at offline shops and boutiques, making them inaccessible to people living outside big cities such as Jakarta and Surabaya,” says BrandOutlet COO Andry Huzain. “We aim to provide anyone anywhere with easy access to buy them affordably.”

    Andry says mobile applications for iOS and Android users will be available in April.
    The company also publishes an eMagazine offering features tips, tricks and updates on fashion trends.
    BrandOutlet’s COO, Valencia Tanoesudibjo, is the daughter of MNC Group CEO and founder Hary Tanoesudibjo.

    Meanwhile, a fashion eCommerce app has been launched in Jakarta that enables users to buy products for a range of online shops without having to open each individual site.

    Lyke showcases up to 100,000 products on such platforms as Berrybenka, Bobobobo and Local Brand, as well as smaller businesses that market through blogs or social-media platforms, reportsE27.

    Users can also “follow” their favourite shops and receive recommendations based on their preferences.
    “Lyke is the perfect partner for local fashion brands that want to reach out out their customers via mobile,” says CEO Bastian Purrer, who quit his MBA studies at Harvard Business School to launch the business. Future plans include features that enable social interaction between users, such as sharing the fashion products or celebrity styles they like.
    Online shopping via mobile site or app is starting to gain traction in Indonesia, with companies such as Zalora claiming that most of their sales during the national online shopping day Harbolnashappened on mobile sites and apps.