Lojel, a Japanese luggage manufacturer, has recently opened the doors to its latest concept store at K11 Musea. This new venture marks the seventh store that Lojel operates in Hong Kong.
Embracing Local Artistry
The K11 Musea outlet is unique due to its partnership with acclaimed local artist Zoie Lam. Her artwork graces the central pillar of the store, vividly depicting the Tsim Sha Tsui district of Hong Kong. This display is a testament to the store’s architectural feature, the canvas, which serves as a visual interpretation of Lojel’s “art meets retail” narrative.
Opening A New Chapter
According to Tee Teng Li, General Manager of Lojel, the K11 Musea store represents a new beginning for the brand. “This store marks a new chapter for Lojel – a place where movement, creativity, and community come together,” he said. Li further explained that the concept store is a prototype for future outlets, intending to enhance the customer connection and provide a genuinely immersive experience.
Journey Patch Collection
The grand opening of the store came with the unveiling of the exclusive Journey Patch collection. This collection is the result of a collaboration with Danish artist Julie Solvstrom and is entirely made from post-consumer recycled polyester yarn. Lojel also joined forces with UNHCR, the UN refugee agency, and Made51 to initiate a handcrafted bracelet campaign.
Lojel initially made its mark in Hong Kong last year, with the launch of its first flagship store.
Questions & Answers
What is unique about the new Lojel store at K11 Musea?
The store is unique because it embraces local artistry. It houses artwork by local artist Zoie Lam, who has depicted the Tsim Sha Tsui district of Hong Kong on the store’s central pillar.
What does the K11 Musea store represent for Lojel?
According to Tee Teng Li, Lojel’s General Manager, the store signifies a new chapter for the brand. It represents a place where movement, creativity, and community converge.
What was unveiled at the grand opening of the store?
Lojel unveiled the exclusive Journey Patch collection at the grand opening. The collection, created in collaboration with Danish artist Julie Solvstrom, is entirely made from post-consumer recycled polyester yarn.
