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Tag: Loob Holdings

  • Loob to bring Tealive to China, eyes 500 outlets within 3 years

    Loob to bring Tealive to China, eyes 500 outlets within 3 years

    Loob Holding Sdn Bhd, the creator of Malaysia’s Tealive bubble tea brand, today announced a joint venture with two China companies to bring 500 Tealive stores to China within three years.

    The Malaysian company inked the deal with Zhejiang Boduo International Trade Co Ltd and Shanghai Panfei International Trade Co Ltd at a ceremony attended by retail and franchise industry officials as well as government representatives from Malaysia and China.

    CEO Bryan Loo signed for Loob Holding, which will take a 51% majority stake in the joint venture known as Shanghai Loob Boduo Food and Beverage Co Ltd, subject to company registration approval by the relevant authorities in China.

    Loo said the joint venture would see the first Tealive outlet opening in Shanghai this September before more stores being opened in other selected cities. He expressed confidence that the joint-venture would be able to achieve the targeted 500 stores in three years.

    “Barely six months after the birth of Tealive, we took the brand to Vietnam and we now have five outlets. We have penetrated the Australian market with our first store there next month. Just last month, we appointed our master franchisee in India and we are targeting 140 outlets within five years,” Loo said.

    China, the world’s largest tea market, will be the fourth overseas market for Tealive.

    Loo said Tealive served 2.5 million consumers each month in its 175 outlets and the brand was still expanding every week.

    On prospects in China, Loo said latest indicators were that the market for tea in China had now exceeded US$21 billion per year.

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  • Chatime Malaysia outlets to rebrand

    Chatime Malaysia outlets to rebrand

    Chatime Malaysia bubble-tea outlets will be rebranded following a dispute between franchisor La Kaffa International of Taiwan and Malaysia’s Loob Holdings.

    The move follows a termination of the franchise contract because of irreconcilable differences. Loob Holdings, which runs 165 Chatime outlets in Malaysia, contributes more than half of the turnover for the franchise company’s 800 outlets internationally.

    “We will surely come up with something better,” says CEO Bryan Loo, noting his company has nine other brands. He says it built the Taiwanese brand from scratch in Malaysia — “from zero to hero, and from no outlet to the current 165”.

    Loo says disagreements and disputes over business and operational matters had all been dealt with in accordance with the terms of the franchise agreement.

    “In 2011, there were a few dozen bubble-tea brands, and now there are only three. We are by far the market leader in our segment, and we are confident of holding this leadership with our own brand, which will be revealed when the time comes.”

    The dispute came to light when La Kaffa announced on January 6 that it had terminated the franchise and would immediately take over all the 165 Chatime outlets in Malaysia. However, Loo has clarified that Loob Holding and its sub-franchisees are still running all 165 outlets. According to the franchise agreement, the outlets will stop using the Chatime branding after 45 days.

  • Chatime Malaysia master franchisor axed

    Chatime Malaysia master franchisor axed

    Loob Holdings, which owns and runs the Chatime Malaysia outlets, says it will seek legal advice in response to news of a purported termination of the franchise agreement with La Kaffa International of Taiwan.

    Loob CEO Bryan Loo says that while the franchisor owns the brands, all Chatime outlets in Malaysia are owned and run by his company, either through direct ownership, sub-franchisees or joint ventures with sub-franchisees.

    While awaiting the legal process, he says all 165 Chatime outlets in Malaysia will be open as usual with Loob as master franchisee.

    Earlier, La Kaffa chairman Henry Wang announced the termination of Loob Holdings’ Chatime master franchisor contract, which it has held for six year, because of disagreements in the direction of business operations.

    Wang said La Kaffa would take over the Chatime business in Malaysia, assuring franchisees they would continue to receive support from the company.