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Tag: Lotto

  • Global Sportswear brand Lotto to accelerate omnichannel presence in India

    Global Sportswear brand Lotto to accelerate omnichannel presence in India

    With the aim towards consolidating its presence in India’s growing athleisure market, Global Sportswear brand Lotto’s Indian association, SSIPL Lifestyle Pvt. Ltd. has partnered with Ace Turtle, Asia’s leading omnichannel platform company. Ace Turtle’s omnichannel technology platform will play a pivotal role in accelerating Lotto’s digital presence in India. Along with expanding its physical presence in India through exclusive stores, Lotto is aggressively looking to be truly omnichannel by expanding its digital presence.

    In India, Lotto has an exclusive license agreement with SSIPL, one of the leading companies in the footwear manufacturing and retailing industry. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Converse to name a few. Speaking on the partnership, Amit Pahuja, BRAND HEAD, LOTTO said “The athleisure market is poised to grow 15-20 percent year on year in India. Seeing the immense scope in the category going ahead, Lotto aims to scale its omnichannel presence to expand its reach to customers who do not have access to our physical stores. Ace Turtle, in the last few years has grown rapidly to become market leader in omnichannel enablement, and we are confident that their technology platform will play a significant role in accelerating our omnichannel strategy”.

    The flourishing online retail market is a catalyst that has been successful in bolstering the growth of sportswear market in India. Ecommerce has especially been instrumental in aiding brands reach smaller cities and towns where they are not physically present of yet. Speaking on the partnership, Nitin Chhabra, CEO, Ace Turtle said “With customers increasingly switching between various sales channels (offline and online), it only makes sense for brands to adopt a robust omnichannel strategy. This will go a long way in increasing the reach of the brand and in building a strong customer base. Our omnichannel platform plays a pivotal role in helping brands build a truly omnichannel presence. We are excited to partner with Lotto, who have witnessed tremendous growth over the last few years. Our platform would play a critical role in enabling a unified brand experience for Lotto’s customers across various channels”.

    Lotto has around 40 stores and plans to add another 60 stores every year. The brand has created a niche in the Indian sportswear market targeting value segment customers. It has grown significantly over the last two or three years at a healthy CAGR of 50 per cent. Over the years, it has invested significantly in strengthening its in-house design capability and operational processes.

     

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  • Demand of women’s athleisure wear growing at a rapid pace globally : Lotto

    Demand of women’s athleisure wear growing at a rapid pace globally : Lotto

    Lotto Sport Italia S.P.A, a major name in international sports industry, is nothing less than a household name in India. The brand is manufactured, retailed and licensed by Sports Station Pvt Ltd (SSIPL) in India. The organization has been instrumental in the brilliant re-launch of the brand Lotto Sports in India, making it available across nation.

    According to Shivam Kataria, Vice President, SSIPL Retail, since Lotto has been in India from a very long period of time, either customers have grown up wearing the brand or are aspiring to wear it. “The brand awareness of Lotto is so strong in India that many customers instead of considering it as an Italian brand, think that it is an Indian brand.”

    Abroad, the brand is associated with football and tennis. But it gained its share of popularity in India in the running segment. Slowly and gradually as the Indian market followed international trends and inclined towards the athleisure segment from performance wear, Lotto has also changed its perspective.

    “The Athleisure market is poised to grow 15-20 percent year-on-year. Seeing the immense scope in the category going ahead, Lotto also started changing its outlook towards the market by expanding into the athleisure segment. However, the running segment, football and tennis shoes remain core to the brand,” states Kataria.

    Explaining it further, he says, “A majority of people across the globe have started participating in sports, not for competition but for their well-being, for interaction and for fun. They want sportswear which can be worn in the morning, afternoon and evening. They want to feel comfortable wearing the same shoes in office as well as to a club, and this is the major reason behind the rising demand of athleisure.”

    Another category which has seen a spike in demand at Lotto is women’s wear.

    “Currently, 30 percent revenue is coming from the women’s segment. We are targeting to close this year with 30 percent contribution from women customer including footwear and apparel,” asserts Kataria.

    Target Consumer

    The brand caters to modern-day consumers who consider fitness a lifestyle. It also focuses towards catering to the needs of serious sports enthusiasts. Lotto is also positioned as a brand, which delivers international standard sports merchandise to Indian sport enthusiasts.

    Omnichannel Strategy

    According to Kataria, there are two ways to go Omnichannel – to have your own website or to partner with various e-commerce players. “We have partnered with various e-commerce players as cost of customer acquisition is quite high with our portal.”

    “Omnichannel is still evolving in India and in the next six months to one year, the entire system around Omnichannel is expected to get cemented,” he explains. Going forward, Lotto is planning to introduce their own e-commerce portal.

    “Store integration from an Omnichannel perspective is underway and we can expect it to be fully functional in six months,” he states The brand, which has men’s footwear as the fastest moving category, gets 25 percent contribution to the overall revenue from online business.

    Future Plans

    At present, the brand has 36 EBOs across major locations in Delhi/ NCR, UP, Haryana, Maharashtra, West Bengal, MP, J&K, Uttrakhand and Gujarat. It has presence in over 200+ MBO’s including Sports Station, Reliance Footprints, Pantaloons, and leading e-com portals like Flipkart, Amazon, Snapdeal and Jabong.

    Elaborating on the expansion plans of the brand, Kataria reveals, “This fiscal, we are planning to open more 15 EBOs in North, East and South regions and add another 25-30 stores next fiscal. Our plan is to double the store count in one year’s time.”

    “In the next fiscal we will be adding 100 more SIS. We are also looking forward into new categories like bags, luggage and light fitness equipment,” he adds.

    At the same time, the brand is expanding the categories like women’s wear and apparel. According to Kataria, Tier I and Metro cities are where Lotto’s business is and Tier II and beyond is where its growth lies.

    The brand, which has been growing on 35-40 percent year-on-year, plans to grow at the same scale this fi scal too.

    “The same store sales growth has been flatish or slightly negative as compared to last year. However, we are expecting to see a good season from January onwards,” he says.

    The sportswear brand, which endorses the best of athletes in the sports arena including major names like Luca Toni, David Ferrer, Agnieszka Radwanska, Carla Suarez Navarro, Kevin Anderson and many more, is targeting Rs 150 crore plus revenue in India.

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  • Li Ning e-commerce sales leap 90pc

    Li Ning e-commerce sales leap 90pc

    Li Ning e-commerce sales soared 90 per cent last year, driving an overall 13 per cent gain.

    The Chinese sportswear company closed the year with CNY8.015 billion (US$1.165 billion) in sales, while its gross margin grew 1.2 points to 46.2 per cent. Its net income also increased, reaching US$144.5 million, compared to $116.2 million the previous year.

    Footwear again led sales, up 15.7 per cent to $569.378 million, while apparel sales rose 12.7 per cent to $512.875 million and equipment/accessories followed with 4.9 per cent growth to $67.369 million.

    In contrast, sales for third-party brands such as Aigle, Kason and Lotto, slumped by 23.6 per cent to $11.957 million.
    Internationally, sales for the Li Ning brand itself grew by 36.4 per cent, reaching $29.356 million – just 2.6 per cent of the brand’s overall revenue.

    At December 31, Li Ning had 6440 stores, up 5 per cent on the previous year. These comprise 4829 franchised stores (up 4.6 per cent) and 1611 (up 6.3 per cent) run directly.

    In its annual report, the company says that while its business covers 44 countries, it believes that developing Asian countries will be crucial. “Cross-border e-commerce will remain our international team’s main focus this year.”

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