Korea Ginseng Corp (KGC) is expanding into the health and beauty market with experimental stores.
Called “Lounge 1899” as a way to emphasise 119 years of history of its ginseng, the stores target consumers in their 20s and 30s and foreign tourists. They allow consumers to try out premium red ginseng-based products from KGC’s “Cheong Kwan Jang” and “Donginbi” lines.
Customers can have personalised counselling from experts about products suited to their skin conditions, and experience oil-hand massage and red ginseng-hand spa, and a tea service.
KGC currently runs six “Lounge 1899” stores across Korea with the first one opening in Seoul’s Gangnam district on January 26.
The company plans to open 60 more stores by the end of this year.