Better Beer, a leading brewery company, has introduced Halfy, an ultra-low-carbohydrate lager that contains half the alcoholic content of its flagship product, the zero-carb Better Beer.
New Addition to the Product Range
The newly launched Halfy joins Better Beer’s extensive range of low or non-alcoholic beverages. The company’s current offerings include the zero-carb lager, an ultra-low-carb mid-strength beer known as Middy, a low-sugar, gluten-free ginger beer, and Better Cider.
The Halfy lager is presented in a 355ml can and features an alcohol by volume (ABV) of 2.1 per cent, making it a light beverage option. In addition to its low alcohol content, Halfy also boasts just 57 calories per can. Moreover, the hop profile remains consistent with the original Better Beer, delivering a light and clean finish to satisfy beer connoisseurs.
Meeting the Demand for Moderate Consumption
Nick Cogger, CEO and co-founder of Better Beer, sees the launch of Halfy as the company’s answer to an increasing consumer demand for moderate alcohol consumption. Cogger explains that Halfy is designed for genuine Australian drinking experiences, allowing consumers to enjoy the full beer experience without fear of overindulging.
Cogger notes a significant trend towards moderation, with an increasing focus on wellness and balance, particularly in the world of alcoholic beverages. Halfy is crafted to meet this demand, providing the taste of a conventional beer, but with reduced alcohol content and lower caloric intake.
Availability and Pricing
The Better Beer Halfy is currently available for purchase across Australia at Dan Murphy’s and BWS stores. The recommended retail price is $48 for a pack of 24 cans.
Questions & Answers
What is the ABV and calorie count for Halfy?
Halfy has an ABV of 2.1% and contains 57 calories per 355ml can.
What is the purpose of launching Halfy?
The launch of Halfy is Better Beer’s response to the growing consumer demand for beer with lower alcohol content and a healthier profile, allowing consumers to enjoy the taste of beer without overindulging.
Where can consumers purchase Better Beer Halfy?
Better Beer Halfy is available for purchase nationwide at Dan Murphy’s and BWS stores.
