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Tag: luxasia

  • Japan’s Shiseido formed Philippine unit with Luxasia

    Japan’s Shiseido formed Philippine unit with Luxasia

    Japanese beauty products firm Shiseido is partnering with Singaporean cosmetics agent Luxasia to expand into the Philippines market. The two firms will be setting up a partnership in the form of Shiseido Philippines Corp this December. Shiseido will retain the majority shareholding in the business, which will start operations next July once the sales channels of two local agents are integrated.

    According to the firm, the Philippine joint venture will enhance the product lineup of its prime brands in the market, Southeast Asia’s third-largest in the industry representing around US$3 billion in annual sales.

  • Luxasia Vietnam targets generation z buyer

    Luxasia Vietnam targets generation z buyer

    Singaporean luxury beauty and lifestyle distributor Luxasia is making moves into Vietnam. The brand will be targeting younger millennial consumers who are thought to be responsive to social media and social media influencers.

    Luxasia Vietnam is focusing on the nation’s fast-growing economy and strong population of nearly 100 million. It currently offers 20 brands in the market, but is planning to introduce more incrementally. It also has designs on developing new distribution channels via small independent perfumeries, and building an e-commerce platform.

    Luxasia’s regional MD Karen Ong said of the Vietnamese market potential for beauty products, “It is still very much big brands focused. People want to use something other people recognise.”​

    Regarding the business climate, Ong commented: “In Singapore we take things for granted. We shake on it and we think it’s done and that everyone knows what to do. But there, you have to follow up and chase. There’s a lot of email back and forth. It reminds me of how we used to do business 10 to 15 years ago.”

    “It’s still very relationship based, the speed is much slower, and even if you plan way in advance, things may not always execute the way you have planned. The follow up has to be very close and you have to be very prescriptive in the way things want to be done.”​

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  • Luxasia revealed expansion plan to Australia and NewZealand

    Luxasia revealed expansion plan to Australia and NewZealand

    Luxasia, the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific, has announced its expansion plans into Australia and New Zealand (ANZ) through the acquisition of a majority stake in fragrance and beauty distributor, Pacific SMM. This brings the expanding company’s regional presence to 14 countries, in line with their strategic plan to delight consumers with an omnichannel beauty experience and transform the beauty landscape in Asia Pacific.

    “We are excited by the immense potential of our partnership, given that Australia and New Zealand are mature beauty markets,” said Dr. Wolfgang Baier, Group CEO, Luxasia. “By combining Pacific SMM’s extensive market knowledge in ANZ with Luxasia’s end-to-end brand distribution and channel management competencies, Luxasia is well-poised to bring its repertoire of beauty brands to the ANZ market speedily and successfully.”

    Luxasia’s acquisition of the majority stake in Pacific SMM will be completed in October 2018, and would be renamed to Luxasia Oceania Pty Ltd. The newly established company aims to build upon Pacific SMM’s current setup with experienced team members, innovative retail concepts, e-commerce best practices, as well as an efficient back-office and supply chain management. Adding to the currently fragrance-heavy offering of Pacific SMM, Luxasia aims to bring ANZ consumers more skincare and cosmetics brands.

    “We have great admiration for the Luxasia team’s consumer-centric approach in brand distribution, having worked closely with them for several years across numerous brands,” said Mr. Nicholas Gorick, Managing Director, Pacific SMM. “Leveraging our collective strengths, we are confident that Luxasia Oceania will be a dominant force in ANZ’s beauty industry.”

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