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Tag: LVL Up

  • Lvl Up Breaks Into Sports Hydration Market with Complete Nutrition Solution

    Lvl Up Breaks Into Sports Hydration Market with Complete Nutrition Solution

    Supplement brand Lvl Up has broadened its product offerings by venturing into the sports hydration segment with the introduction of Lvl Up Sports. This new line-up includes a variety of products such as hydration powders, ready-to-drink sports beverages, electrolyte capsules, and energy gels.

    Filling a Market Gap

    Co-founders Madison Verrochi and Austin Xenos reported that the inspiration to diversify into the sports nutrition domain came from identifying an unmet need in the market. They observed that consumers were often procuring hydration, electrolytes, and fuel products from multiple different brands due to the absence of an all-inclusive solution from a single brand. They expressed their intent to rectify this situation by offering a comprehensive sports nutrition range under the Lvl Up brand.

    The Lvl Up Sports range includes an array of products: Sports Hydration Formula, which comes in 600g containers and single-use packs, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.

    The newly launched products are currently available for purchase through Lvl Up’s online store and Chemist Warehouse, with plans to extend distribution to 7-Eleven stores starting in August. The product prices vary, ranging from $4.99 to $59.99.

    Questions & Answers

    What inspired Lvl Up to develop a sports hydration range?
    The decision to develop a sports hydration range came from co-founders Madison Verrochi and Austin Xenos identifying a gap in the market where consumers were sourcing hydration, electrolytes, and fuel products from multiple brands due to a lack of a comprehensive offering from a single brand.

    What products are included in the Lvl Up Sports range?
    The Lvl Up Sports range includes the Sports Hydration Formula, available in both 600g tubs and single-serve sachets, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.

    Where can customers purchase the Lvl Up Sports range?
    Customers can purchase the Lvl Up Sports range through the Lvl Up online store and Chemist Warehouse. There are also plans to expand availability to 7-Eleven stores from August.

  • Quench Your Thirst with Lvl Up’s New Electrolyte Hydration Drinks – Now at Chemist Warehouse

    Quench Your Thirst with Lvl Up’s New Electrolyte Hydration Drinks – Now at Chemist Warehouse

    The company Lvl Up has recently expanded its ready-to-drink (RTD) electrolyte beverage offerings with the addition of new flavors that are exclusively sold at Chemist Warehouse.

    New Flavors, More Choices

    The latest offerings come in non-carbonated 330ml cans and include three new flavors: Grape, Mixed Berry, and Lemon-Lime. Each can offers a refreshing, low-sugar beverage that contains just 40 calories, catering to health-conscious consumers who are also seeking flavor and convenience.

    Availability and Pricing

    These RTD electrolyte beverages are available to buy at Chemist Warehouse stores throughout Australia. Alternatively, customers can also make their purchases through the company’s official online platform. Prices for these products range from $4.99 up to $77.99.

    Filling a Market Gap

    Austin Xenos, a co-founder of Lvl Up, noted that the brand identified a clear gap in the market. He observed that Australians, with their busy lifestyles, often overlook hydration. The company sought to address this need by creating a product that combines practicality and taste, contributing to an improved lifestyle without compromising on the health aspect.

    Questions & Answers

    What are the new flavors introduced by Lvl Up in its RTD electrolyte range?
    Lvl Up has introduced three new flavors in its RTD electrolyte range: Grape, Mixed Berry, and Lemon-Lime.

    Where can these new beverages from Lvl Up be purchased?
    These new products from Lvl Up can be purchased at Chemist Warehouse locations across Australia and through the brand’s website.

    What was the motivation behind Lvl Up’s introduction of these new products?
    Lvl Up identified a gap in the market where Australians, given their busy lifestyles, were neglecting hydration. The company aimed to address this by providing a product that delivers on function without compromising on taste or lifestyle.