Tag: M Corset

  • Korea’s M Corset listing for IPO to boost awareness

    Korea’s M Corset listing for IPO to boost awareness

    South Korean underwear retailer M Corset is going public on the Kosdaq secondary bourse.

    The IPO has been announced as a move to improve the firm’s brand awareness in Asia. Its initial share price is being set at KRW10,100 to KRW11,500 (US$9–$10.35) per share, or up to 29 billion won (US$26 million) based on the top-end price.

    A spokesperson for the company at the press conference for the IPO said “We will use our IPO momentum to make inroads into Asian markets, including China.”

    The brand, which has an almost 20-year history, made the leap from TV home-shopping channels to brick-and-mortar stores through the success of its 19 underwear brands for men and women under 19 – the most popular of which is Wonderbra, which made up 43 per cent of its total sales of KRW124.3 billion (US$112 million) last year.

  • Fashionology: blending fashion and technology

    Fashionology: blending fashion and technology

    An increasing number of clothing products are combining fashion and technology, part of a new trend called ‘fashionology’, using materials such as cooling fibers used in spacesuits, or those emitting far-infrared radiation.

    T-shirts that use such new materials are becoming popular, especially for outdoor brands.

    Cool 360, developed by K2, uses a perforation technique to make way for airflow on its mesh-fabric back. It also features a phase-change material used in spacesuits for an enhanced cooling effect. Phase-change materials absorb heat when temperatures rise, and emit heat when temperatures fall, help maintaining a consistent temperature.

    K2

    Cool 360, developed by K2, uses a perforation technique to make way for airflow on its mesh-fabric back. It also features a phase-change material used in spacesuits for an enhanced cooling effect.

    “We applied heat to one mannequin wearing the phase-change material and another wearing normal clothing at 15-minute intervals,” said a K2 official. “We discovered that the temperature of the mannequin wearing the phase-change material was three to four degrees Celsius lower.”

    Millet, another outdoor brand, also released a t-shirt that uses a cooling fiber, Cold Edge. When the wearer of the t-shirt starts sweating, the functional fiber embedded in the fabric expands and reacts with the sweat, ultimately creating a cooling effect.

    Smart fabrics that ward off contamination and facilitate laundering are also making their entrance into the market.

    Fashion brand Bean Pole recently presented new pants and shirts that are less susceptible to daily contamination. The company’s nanotechnology helps micro-particles to attach to the surface of the fibers, and create a coating around the threads. The coating, therefore, allows one to easily wipe off liquid and food, or even mud on a rainy day.

    Fashion brand Bean Pole recently presented new pants and shirts that are less susceptible to daily contamination.

    Fashion brand Bean Pole recently presented new pants and shirts that are less susceptible to daily contamination.

    M Corset, an underwear company, presented Venex, a new product line that can even help to relieve stress. According to the company, the small amount of far-infrared radiation emitted from its products stimulates the nerve cells, which can reduce stress levels.

    “The clothing industry has lately been focusing on ‘smart materials’ to target consumers,” said a K2 official. “With the approaching summer, there will be more intense competition between products that use cooling materials.”