Tag: Macallan

  • Rare bottles of whisky fetch record US$1m each at HK auction

    Rare bottles of whisky fetch record US$1m each at HK auction

    Two bottles of rare 60-year-old Macallan whisky fetched a total of more than US$2 million under the hammer on Friday in Hong Kong, Bonhams said, with both sales shattering the previous world auction record for the spirit.

    One bottle, bearing a label designed by British pop artist Peter Blake – who helped create the sleeve of The Beatles’ album “Sgt. Pepper’s Lonely Hearts Club Band” – was sold for HK$7.96 million (S$1.36 million).

    The other bottle, whose label was designed by Italian artist Valerio Adami, went for HK$8.63 million, a new world record for whisky sold at auction.

    Both 750-milliliter vintage bottles were distilled in 1926 and matured in a sherry hogshead cask until being bottled in 1986. Only twelve of each Macallan were ever produced.

    “These two bottles are not meant for sale. They were given to some of the Macallan’s most loyal business partners or clients,” said Daniel Lam, head of wine and whisky at Bonhams in Hong Kong.

    In 2014, a bottle of malt whisky – Macallan ‘M’ Decanter 6-litre Imperiale – set the last record of HK$4.9 million at a Sotheby’s auction in Hong Kong.

    The value of Macallans 18 years and older has doubled in value over the past year, Mr Lam said in an interview.

    While new whisky tends to be more industrialised, in the ’80s and before that it was handcrafted, Mr Lam said, adding that well-kept whisky can last forever.

    In April, two other 60-year-old Macallans from 1926 were sold at a Dubai airport retailer for US$600,000 each, breaking the record for the most expensive whisky sold in retail.

    There is growing interest in whisky in Southeast Asian countries such as Vietnam, Thailand and Indonesia, as well as in China, Bonhams said, especially among a younger generation of collectors.

    “Whisky is more like a young generation drink now, compared to cognac or even red or white wines,” Christopher Pong, wine and whisky specialist at Bonhams said.

    Wealthy Asian buyers have shown frenzied interest and deep pockets at art auctions in recent years, with sales of paintings, diamonds and ancient ceramics shattering world records.

  • The Macallan pop up tours Asian cities

    The Macallan pop up tours Asian cities

    A 465 sqm pop up store promoting Macallan single malt whisky is touring major Asian cities.

    Designed by agency Fitch, the unique pop up is by day a shopping and exhibition area, open to any walk-in customers. In the evening, the space is transformed into a bar offering reserved tasting sessions. Guests have the opportunity to enjoy The Macallan, talk with whisky experts, and connect with like-minded connoisseurs.

    After a month inside Shanghai’s Jing An Kerry Centre, the pop up moves to Taipei’s Dunhua South Rd on October 21 for a month, and then on to Seoul and Singapore.

    Fitch says the pop up is designed to take guests “on a journey of discovery with The Macallan, through a highly interactive and sensorial experience”.

    Macallan’s regional brand director, Coral Gill, says the Toast The Macallan pop up is a regional consumer engagement program that serves as a distinctive platform for The Macallan to reach and connect with more consumers.

    “Toast the Macallan is into its second year in the region and this event in Shanghai was the first time this exclusive event was run for 30 days, allowing even more consumers to engage and share the experience with the brand.”