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Tag: mad mex

  • Mad Mex plans five-country Asian restaurant rollout

    Mad Mex plans five-country Asian restaurant rollout

    Australian Mexican restaurant chain Mad Mex plans to expand into Asia, starting with its first Singapore restaurant this month.

    An inaugural Malaysian store is on track to open in December, and Indonesia and Thailand are also on the list.

    Mad Mex, which recently partnered with Singapore’s 4Fingers group, runs 70 restaurants in Australia and New Zealand and claims to have served up more than 4 million burritos within the last year.

    “Asia is a growth market with diverse cultures and adventurous appetites for great tastes and flavours, which is perfect for Mad Mex,” said founder Clovis Young.

    “The expansion into Asia Pacific comes at an exciting time for Mad Mex: we’ve launched our Fresh Fuel for Life brand positioning which highlights our continued commitment to best-quality Mexican food, packed with fresh and healthy ingredients to fuel our amigos’ lives and passions. We pride ourselves on providing real food with no nasties, and big bold authentic flavours to nourish real people on the go.”

    Young said Southeast Asia is in the midst of a food revolution towards healthy eating, and believes Mad Mex’s healthy, quality offer will resonate with local customers.

    “We are very excited by the opportunity and we have big plans for the next five years.“

    Mad Mex has opened in Singapore’s Marina Bay financial district. With 4Fingers the company plans to make the most of local market knowledge in growing both brands in Singapore, Australia, Indonesia, Thailand and Malaysia.

    Meanwhile, the company has reported like-for-like sales growth of 6.5 per cent this year and 70 consecutive weeks of sales growth in its core Australian market.

    “The results our team has delivered are truly remarkable and a demonstration of the passion and enthusiasm our restaurant teams have for the food and the brand. The last year has been very tough for retailers, so this performance really is exceptional.”

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  • Smiths x Mad Mex launch limited-edition hot-sauce nachos

    Smiths x Mad Mex launch limited-edition hot-sauce nachos

    Mad Mex is rolling out a limited-time menu item, the Double Crunch Hot Sauce Nachos, starting on Tuesday, February 21.

    The new item puts a spin on the classic nachos recipe by using Smith’s x Mad Mex Hot Sauce chips and is expected to be popular among spice-loving customers.

    “We’re excited to take our collaboration with Smith’s into our restaurants and have developed this killer ‘mashup’ menu item.” Mad Mex CEO and Founder, Clovis Young said expressed his enthusiasm for the collaboration with Smith’s.

    Fans can grab the Double Crunch Nachos at any Mad Mex location in Australia until 20 March 2023.

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  • The Reason why Mad Mex is exiting Singapore and Malaysia

    The Reason why Mad Mex is exiting Singapore and Malaysia

    Australian food chain Mad Mex is taking a taste of Mexico to Singapore and Malaysia with the announcement of its global expansion.

    The group’s plans to go international kick-off in Singapore this week with a brand-new store and will continue when its Malaysian store opens in December this year.

    The Marina Bay financial district in Singapore will be Mad Mex’s first location outside of Australia and New Zealand.

    The launch of the restaurant also heralds in a new partnership for Mad Mex with restaurant group 4Fingers. The partnership will see Mad Mex and 4Fingers leverage each other’s’ local market knowledge in Singapore, Australia, Indonesia, Thailand and Malaysia.

    The push into Singapore and Malaysia follows Mad Mex’s successful expansion into New Zealand in 2013. The company now has 15 restaurants in New Zealand and has plans for three more openings in 2019.

    The expansion comes off the back of considerable growth for the business. Over the last 12 months the company has served over four million burritos across the company’s 70 Australian and New Zealand restaurants.

    The company also revealed that during FY19 the company had strong like for like sales growth of 6.5 percent and 70 consecutive weeks of sales growth in Australia making the year the business’ strongest financial year to date.

    Founder and CEO Clovis Young says the success of Mad Mex in the face of tough retail conditions is to be commended.

    “The results of our team have delivered is truly remarkable and a demonstration of the passion and enthusiasm our restaurant team have for the food and the brand,” says Young.

    “The last 12 months have been very tough for retailers, so this performance really is exceptional.”

    “The expansion into APAC comes at an exciting time for Mad Mex. southeast Asia is in the midst of a food revolution towards healthy eating, and we believe Mad Mex’s healthy and quality positioning will resonate with local customers. We are very excited by the opportunity and we have big plans for the next five years. Watch this space.”

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  • 4FINGERS takes full ownership of Mex Out

    4FINGERS takes full ownership of Mex Out

    4FINGERS Group, the group behind innovative fast-casual dining brand 4FINGERS,  announced its acquisition of Mex Out, one of Singapore’s leading Mexican food concepts. This acquisition is part of the group’s plan to accelerate Mad Mex’s roll out in Singapore, following its recent acquisition of a 50% stake in the leading Australian Mexican quick-service restaurant (QSR) brand.

    4FINGERS Group intends to re-brand the four Mex Out outlets into Mad Mex establishments from the first quarter of 2019, making Mad Mex one of the largest Mexican food and beverage concepts in Singapore by revenue.

    Until then, Mex Out will continue regular operations.

    This buyout continues the Group’s push into the growing fresh and healthy segment in the F&B industry and its commitment to bring Mad Mex to Southeast Asia.

    “We are excited to be able to so quickly establish Mad Mex’s presence in Singapore, and are entering an exciting new phase. With Mad Mex’s strong brand and proven track record, we are very confident of its growth in the region,” said Vijay Sethu, Director of 4FINGERS.

    This acquisition also enables the Group to further capitalise on menu innovation, shared services and other economies of scale.

    4FINGERS continues to grow their flagship brand, and with the current focus on growth outside of Singapore, the brand looks to close the year with 14 4FINGERS outlets in Malaysia.

    The brand is also continuing to spread its wings beyond Asia, with their maiden U.S. outlet set to open in Los Angeles in 2019, as well as three new outlets in Australia.

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  • NZ Mad Group sure for Japan, US

    NZ Mad Group sure for Japan, US

    New Zealand restaurant idea Mad Group, says it has signed Memorandums of Understanding to enter Japan and the US.

    Mad Group runs the Mad Mex Mexican fast service restaurant idea and Ordinary Repair, which specialises in wholesome wraps, salads, smoothies and juices.

    A 10-year Memorandum of Understanding (MoU) has been signed with an nameless American associate to launch 30 Ordinary Repair restaurant chains within the US beginning in Los Angeles in 2016. The deal is value over NZ$6 million in franchise royalties over the preliminary time period and could be renewed for an additional 10 years after the preliminary time period expires at a franchise royalty fee of greater than $1 million per yr. The corporate plans to have Ordinary Repair places in at the least 5 totally different US states inside 5 years.

    Mad Group has additionally signed a separate MoU with one other as but unidentified companion in Japan, however not but launched additional particulars about plans for that market..

    The enlargement of the wholesome consuming ideas follows a worldwide development towards more healthy consuming of high quality recent meals, for which Mad Group is famend. Only recently McDonald’s added kale to its menu to maintain up with altering dietary preferences.

    The corporate lately raised fairness in a crowdfunding marketing campaign to develop the Mad Mex enterprise regionally, rolling out each manufacturers round New Zealand and aiding within the gross sales and advertising of worldwide franchise licences for Ordinary Repair.

    Ordinary Repair eating places are to date situated in Auckland and Wellington and can doubtless quickly be coming to the South Island as properly.