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Tag: magazine

  • With Apple News+ available, Texture will close on May 28th

    With Apple News+ available, Texture will close on May 28th

    Now that Apple has launched its Apple News+ magazine subscription service, AppleInsider says that the company plans on shutting down the Texture app on May 28th. The app, known as “the Netflix of magazine publishing,” was acquired by Apple last year and immediately rumors started about Apple using the service to launch a premium paid tier of Apple News. Of course, the rumors were true, and earlier this week Apple announced Apple News+. The latter offers over 300 magazines, The Wall Street Journal and the L.A. Times. After a one-month free trial, Apple News+ automatically renews at a price of $9.99 each month.
    Meanwhile, Apple has posted this news on the Texture website, saying “Goodbye Texture. Hello, Apple News+.” A link is included that allows iOS users to sign up for a free one month trial. Right now, in fact, iOS users with a Texture subscription can simply transition over to Apple News+. Android users with a Texture subscription aren’t as lucky since there is no Apple News+ app available for that platform. Android users might want to consider Magzter, available in the Google Play Store. The app is offering one year of unlimited access to over 5,000 magazines for $49.99, a $50 savings off the regular price.
    Apple is aiming to do $50 billion in services revenue by 2020, doubling the $25 billion that the unit grossed in 2016. With over 100 million active iPhone units, this is how Apple tries to combat sluggish iPhone sales in key markets. Consisting of Apple Music, Apple Pay, AppleCare+, the App Store, iTunes and more, the race to hit $50 billion will be helped by the trio of new subscription services that Apple announced last Monday: A
  • AirAsia’s Spencer Lee takes CEO title at travel360.com

    AirAsia’s Spencer Lee takes CEO title at travel360.com

    AirAsia’s head of commercial, Spencer Lee, has been named CEO of travel360.com, the digital expansion of the airline’s inflight magazine travel360. The airline declined to comment on A+M‘s queries on whether he will be helming a dual role or who his replacement will be.

    According to his LinkedIn, Lee has been the head of commercial since 2015, overseeing all commercial functions covering Asia markets. Before that, he was the head of marketing for a year, during which he was responsible for all marketing activations including digital and social strategy and partnerships for all short-haul routes. Lee also helmed the role of regional head of marketing.

    Travel360.com recently partnered with non-profit grassroots community organisation Yellow House and the Dewan Bandaraya Kuala Lumpur to further beautify the city and empower its people. It hopes to provide an even more experiential travelling journey by integrating real communities and their stories.

    It also tied up with Malaysian film company We are KIX to launch a new travel series titled “VitaminSEA” that aims to inspire people to explore the lesser known islands and beaches around Southeast Asia. The series showcases six amazing yet relatively unknown beach destinations in Southeast Asia served by AirAsia.

    Meanwhile, the airline also recently appointed IPG Mediabrands’ BPN to manage media and communications planning, buying, and analytics on a global level for AirAsia and AirAsia X. This followed a pitch process that spanned 23 markets. The account will be managed via a dedicated team called Red Wings in Malaysia.

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  • Printed Media Enters Twilight Period

    Printed Media Enters Twilight Period

    In line with the increasing popularity and knowledge of internet in the society, many online media have successfully attract readers and printed media advertisers. “This is what we call the twilight of print media,” said Communications and Informatics Minister Rudiantara on Tuesday, January 26, 2016.

    According to Rudiantara, the progress of online media can be seen from the constantly improving financial performance of the companies. “Just look at their balance sheets in the stock market,” said Rudiantara.

    Rudiantara added that compared to printed media, online media can be considered to have the upper hand in presenting information. By accessing a digital news website, consumers can read texts, see pictures and watch videos almost at the same time. In addition, readers who wish to interact with writers can just leave a comment and immediately receive responses.

    Such advantages also attract advertisers. Rudiantara predicted that more advertisers will prefer to advertise through online media. “For advertisers, online media offer advantages, ranging from placement to payment,” Rudiantara said.Ari Fadyl, head of transformation and innovation at AXA Indonesia, also said that it is easier to attract consumers through online media. Only by clicking links, prospective consumers can enter a company’s homepage or mobile app. “This is important because to buy an insurance, for example, people need to be assured with explanations or ‘experiences’,” said Ari.

    Ari explained that ‘experiences’ can be in the forms of online test to identify a children’s talent in relation to finding the right school, which will eventually attract parents to apply for an educational insurance. Such method, Ari claimed, is proven to be effective in gathering customers. “We just started using digital platform two years ago, and now we have around eight million customers from [online platform],” Ari said

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