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Tag: Maison Margiela

  • Maison Margiela Fragrances Opens First Store at AEON Mall Phnom Penh

    Maison Margiela Fragrances Opens First Store at AEON Mall Phnom Penh

    Maison Margiela Fragrances has opened its first standalone boutique in Cambodia at AEON Mall Phnom Penh this week. The space debuts the brand’s complete Replica perfume collection in the capital.

    It gives the brand a direct retail presence in the country. International beauty houses previously reached local shoppers only through multi-brand counters and cross-border grey channels.

    Replica Portfolio in Phnom Penh

    Inside, the boutique stocks personal scents, scented candles, home diffusers, and bath items. Customers can also use on-site customisation services, including personalised cotton pouch labels and bespoke bottle tags.

    Store staff provide fragrance consultations based on memory-driven scent profiles. That setup mirrors the format used in Bangkok, Singapore, and Seoul flagships.

    Shifting Luxury Footprints in Indochina

    Global beauty groups are testing frontier markets across Southeast Asia as tier-one capitals mature. Rapid shopping centre growth in Phnom Penh over the past five years has provided the climate-controlled, managed floor space needed for direct investments.

    Securing standalone niche fragrance boutiques helps mall operators like AEON lift tenant quality and raise basket values. High-margin fragrance concessions also generate resilient revenue per square metre compared to standard apparel retail.

    Regional Retail Rollout

    L’Oreal’s luxury division, which holds the Maison Margiela beauty licence, has expanded standalone boutiques across Southeast Asia since 2022. The brand opened locations in Thailand, Malaysia, and Vietnam before entering Cambodia.

    Distributors in Phnom Penh previously focused on designer lines from Chanel, Dior, and Gucci. The arrival of dedicated niche fragrance stores reflects shifting demand among younger Cambodian consumers toward artisanal perfumery.

    Store Operations and Next Steps

    Trading on the ground floor, the store is now open seven days a week. Retailers in the capital will watch whether parent operators follow this debut with satellite counters in AEON Mall Sen Sok City or downtown department stores over the next fiscal year.

  • Maison Margiela opens new retail concept store in Shanghai

    Maison Margiela opens new retail concept store in Shanghai

    Set to open on December 18 in Shanghai’s Reel Department Store, the new 160sq m boutique is the brand’s first store in China with the new store concept.

    Founded in 1988 and headquartered in Paris, French luxury fashion house Maison Margiela produces both haute-couture collections and ready-to-wear collections. The brand’s products include womenswear, menswear, footwear, fine jewellery, fragrance and home goods which will all be available at the new boutique.

    The new concept store has been designed by Dutch architect Studio Anne Holtrop in line with Creative Director John Galliano’s vision. The store is fitted with artisanal furnishings and hand-cast textile moulds. The ceilings and walls are painted in a dark-green gloss that creates a shimmering shine.

    This new store has been inspired by the brand’s first concept store that launched in London’s Bruton Street, this was followed by Avenue Montaigne in Paris, and Osaka Shinsaibashi Parco in Japan.

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  • Harvey Nichols Hong Kong reopens

    Harvey Nichols Hong Kong reopens

    Harvey Nichols Hong Kong has reopened its store at The Landmark following a three-month renovation.

    Originally opened in 2005, the five-storey store now offers the Style Concierge, a personalised service that helps customers with their wardrobe makeover. It also offers makeovers for every occasion, invitations to events, private sales, special offers, gift suggestions, beauty advice and delivery services.

    Harvey Nichols Hong Kong Landmark

    Also new is Mixology, a permanent pop-up area that features new designer labels and fashion trends. Its first showcase is Korean fashion power houses including Customellow, CY Choi, D-Antidote and Solid Homme.

    Harvey Nichols Hong Kong Landmark 2

    More than 30 makeup and skincare labels have been introduced as well, including Addiction, La Mer, Nail & Lash by Per Face, Tom Ford Beauty and Whoo.

    From Copenhagen Fashion Week, Harvey Nichols has introduced designer labels including Han Kjøbenhavn, Henrik Vibskov and Tonsure. These add to the line-up of labels from other international fashion weeks including Hilfiger Collection, Maison Margiela and Vera Wang for women, and Lavin and Marni for men.

    Harvey Nichols Hong Kong Landmark 3

    The store’s facade is a geometric-faceted floating panel sitting prominently with the inherited adjacent architecture, with the abstracted lines from the “H” and “N” creating a pattern that is illuminated at night.

  • Maison Margiela Japan opens in Ikebukuro

    Maison Margiela Japan opens in Ikebukuro

    Maison Margiela Japan has opened a new boutique in the Seibu Department Store in Ikebukuro, Tokyo.

    Customers of the fifth-floor store are greeted with marble flooring and walls adorned with lush cotton drapery.

    In between merchandise displays are silver chrome and clear glass furniture.

    Margiela says its latest Tokyo store combines “Ottoman architectural influences with modernist, industrial furnishing”.

    maison-tokyo

    The French luxury fashion house, headquartered in Paris, was founded in 1988 by Belgian designer Martin Margiela. It is known for its luxury Italian-made avant garde and deconstructed ready-to-wear and leather accessories.

    It has stores in 11 major cities of Japan, along with Hong Kong and Mainland China, South Korea, Thailand and Taiwan.

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