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Tag: Majestic

  • Fashion Giant Lemaire Marks Retail Expansion in Greater China with Majestic Shanghai Flagship Store Opening

    Fashion Giant Lemaire Marks Retail Expansion in Greater China with Majestic Shanghai Flagship Store Opening

    The renowned French fashion brand, Lemaire, continues to expand its retail footprint in Greater China with the inauguration of its flagship store in Shanghai, located in the historic Wukang Road area. This latest retail venture signifies the brand’s ongoing commitment to expand and solidify its presence in the Chinese market.

    Architectural Brilliance

    The impressive 4000 square feet flagship store spans three levels and is nestled within a residence dating back to the 1930s. The design of the retail space is a fine work of the Chinese architect Dong Dayou. Departing from the norm of traditional retail designs, the interiors of the store have been thoughtfully laid out to emulate a homely ambiance.

    A Spanish influence is evident on the façade of the building, while the interiors are an aesthetic blend of Chinese vernacular architectural elements and European Modernist design. The result is an intriguing fusion of styles that provides an immersive retail experience.

    Lemaire’s Expansion in Asia

    The Shanghai store is the third ‘house project’ by Lemaire, following the successful launch of similar concept stores in Seoul’s Hannam district and Tokyo’s Ebisu area.

    The brand first made its physical presence felt in China in 2024, by opening a store at Chengdu Taikoo Li. Christophe Lemaire founded the brand in 1991 and since then, it has been steadily increasing its visibility in China, via both brick-and-mortar stores and online platforms. Notably, in 2022, Lemaire launched a flagship store on the popular e-commerce platform, Tmall.

    Questions & Answers

    What is unique about Lemaire’s new Shanghai store?
    The store, located in a 1930s residence, is architecturally unique. The design combines Spanish influence, Chinese vernacular architecture, and European Modernist elements to provide a distinctive retail environment.

    Where else has Lemaire launched its ‘house project’ stores?
    Lemaire has previously launched ‘house project’ stores in Seoul’s Hannam district and Tokyo’s Ebisu area.

    When did Lemaire first establish its physical presence in China?
    Lemaire first entered the Chinese market physically in 2024, with a store opening at Chengdu Taikoo Li.

  • VF next plan for Wrangler and Lee business

    VF next plan for Wrangler and Lee business

    Fast-growing apparel brand owner VF Corporation plans to spin off its Wrangler and Lee denim business into a second listed company.

    Dubbed NewCo for now, it would be a global leader in the denim category as well as incorporating the VF Outlet operations. Those businesses contributed US$2.5 billion to VF’s turnover last year.

    VF chairman, president and CEO Steve Rendle said since last year the company has been engaged in a disciplined reshaping of its brand portfolio to better position the company for long-term success in a quickly changing business landscape. In that time, VF has acquired Williamson-Dickie, and the Icebreaker and Altra brands, and sold Nautica and its Licensed Sports Group, including the Majestic brand. That has sharpened the company’s focus on activity-based outdoor, active and work lifestyles. Its brands now include North Face, JanSport, Smartwool and Eagle Creek,

    “The decision to separate these businesses will allow VF to sharpen its focus as a consumer-centric and retail-minded organisation anchored in activity-based lifestyle brands,” said Rendle.

    The Wrangler and Lee jeans business is both successful and sustainable with iconic global brands and a clear path to value creation as a standalone entity, he said.

    “This exciting step forward will mean that both VF and NewCo have the resources, management focus and financial flexibility to thrive in a dynamic consumer marketplace, creating an even brighter future for both organisations and all of their stakeholders.”

    With annual sales estimated at more than $11 billion, the trimmed-down VF business will have more flexibility to pursue its merger and acquisition strategy, explore new growth vectors and apply even more investment behind its organic brand portfolio, he said in a statement.

    Post split, VF would move its headquarters to metro Denver, a location it believes is more in keeping with its outdoor wear focus and an ideal home for its Global Innovation Center for technical fabrics and Digital Lab.

    “Locating these brands, along with select VF leaders, at the base of the Rocky Mountains will enable us to accelerate innovation, unlock collaboration across brands and functions, attract and retain talent and connect with consumers,” said Rendle, who will remain in his current role.

    NewCo’s Asian focus

    Meanwhile, the new Wrangler and Lee denim business will be free to pursue further expansion of its global footprint, with a sharp focus on Asia, building on its established presence in China. The company expects to unlock significant scale and cost efficiencies by streamlining operations, providing flexibility to pursue strategic acquisitions over time.

    Scott Baxter has been designated CEO of the new company and  Rustin Welton as CFO.

    NewCo will be headquartered in Greensboro, North Carolina where Lee will relocate its headquarters from Kansas City, joining Wrangler.

    The separation is anticipated to be complete in the first half of next year, following customary regulatory approvals and tax and legal considerations.

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