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Tag: make up forever

  • DFS stores launches Meitu Magic Mirrors

    DFS stores launches Meitu Magic Mirrors

    DFS stores in 16 international cities – including Hong Kong and Macau – will be featuring Meitu Magic Mirrors for the next year.

    The connected device allows customers to see their desired makeup style applied directly to their face, just as if they were standing in front of a mirror. An AI algorithm is used to make personalised recommendations based on customers’ facial features. Photos taken by the device can be shared on social media.

    The Meitu Magic Mirrors will be installed in 22 stores, in cities including Macau, Singapore, Indonesia, Japan, Australia, the UAE and the US.

    According to reports, the effect is true-to-life and product colours and textures are accurately displayed. It is designed to drastically lower the time shoppers spend trying out products, while preventing sanitary concerns that can arise when sampling items in a public venue.

    Previously, the Meitu Magic Mirror has been used to promote Lancome, Nars Cosmetics, Make Up Forever, Sephora, and Dolce & Gabbana.

    Meitu is a Chinese AI-driven photo/video editing and sharing company that also produces smartphones.

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  • Sephora, JD.com staff up

    Sephora, JD.com staff up

    LVMH-owned cosmetics retailer Sephora has opened a flagship retailer on Chinese language eCommerce website JD.com.

    Sephora, which already as a profitable retail community in tier one Mainland China cities, says the transfer wil assist it break into the eCommerce market there, and attain shoppers in smaller city markets.

    “This marks a big step ahead for Sephora, the main magnificence retailer of LVMH Group, in its eCommerce and general retail technique for China,” the 2 corporations stated in a press release.

    Upon launch, Sephora’s retailer would be the largest cosmetics retailer on JD.com’s platform, that includes over 1200 gadgets from greater than 70 worldwide beauty manufacturers, together with Dior, Guerlain, Givenchy, Profit and Kenzoki.

    Anne Veronique Bruel, president of Sephora Asia, stated she is assured that Sephora, JD.com will have the ability to present Chinese language shoppers with “a very world-class on-line purchasing expertise, with out the fear of counterfeits”.

    Haoyu Shen, CEO of JD Mall added: “We’re capable of supply Sephora an end-to-end eCommerce answer that ensures Chinese language shoppers have the absolute best model expertise when buying their magnificence merchandise on-line. Our direct co-operation with Sephora additional strengthens the arrogance of cosmetics buyers in China that JD.com is the go-to website for probably the most wanted genuine name-brand merchandise.”

    Sephora, based in Limoges, France, in 1969, was purchased by luxurious group LVMH in 1997.At the moment, it has greater than 2000 shops in 32 nations stocking greater than 200 worldwide manufacturers and 10,000 of its personal distinctive personal label merchandise.

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