Retail News CRM

Tag: make up

  • L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    Known for reinventing extraordinary beauty experience, L’Oréal Paris invites all travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience.  On January 4, together with friend of L’Oréal Paris Mr. Cai Xukun (Kun), a 5-meter-high, bold red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red.

    With over 120 million  interactions on Chinese Weibo, the special appearance of renowned young icon Kun attracted a large crowd of Chinese travelers coming to Haitang Bay.  At the event, Kun and Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, engraved “Kun ♥ L’Oréal Paris” on the iconic Color Riche Moist Matte lipstick, symbolizing for this powerful collaboration.

    Gallery of the event

    The pop-up iinvites holiday travelers to discover L’Oréal Paris’ accessible-luxury products for both men and women, appealing to travelers of all different types of aspirations. The pop-up  will open from January 4 until the end of the month, exclusively in Haitang Bay.

    “To be able to surprise Chinese travelers by bringing an Eiffel  Tower to Haitang Bay is definitely a first for me! L’Oréal Paris is my first choice of beauty brand, and I’m happy to share the brand story with my fans in such a vivid and striking way,” says Cai Xukun.

    “I am enthusiastic  about sharing an extraordinary Parisian experience with Chinese travelers in Haitang Bay! Together with Cai Xukun and CDFG, we are delighted to invite everyone to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity. Our goal is to lead the way in making beauty trends for all”, says Olivier Tessler, General Manager of L’Oréal Paris Travel Retail APAC.

  • Shinsegae to sell Yunjac cosmetics at duty free

    Shinsegae to sell Yunjac cosmetics at duty free

    South Korean retail giant Shinsegae is launching an independent Yunjac cosmetics store at its Myeongdong duty free outlet. The cosmetics shop, which will open on February 2, retails Asian herb-based skincare products. Launched in October last year, it is Shinsegae’s first in-house cosmetics brand, targeting Chinese millennials. A statement from the company said the opening is ahead of schedule thanks to unexpectedly high demand, with sales exceeding last year’s expectations by a factor of four.

    Three Shinsegae Department Store branches currently host a Yunjac outlet, with more stores planned to open within Korea and abroad shortly. It is targeting sales of KRW100 billion (US$89 million) by next year.

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  • The Body Shop India to open 20 new stores in 2019

    The Body Shop India to open 20 new stores in 2019

    The concept of beauty has evolved dramatically over the last few years. The desire to look attractive and feel good is at an all time high among consumers from all walks of life. Consumers are continuously looking out for products that make them look good. Innovation, ingredients and integrity are the new buzzwords in beauty. Natural and organic has never been more popular. The movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, naturality, and ethical sourcing, has influenced personal attitudes towards beauty.

    There has been a huge upsurge of consciousness in beauty purchase – Beauty with Responsibility. Today consumers want to buy beauty products which are chemical free, natural, organic, vegetarian and not tested on animals. ‘Ethical and Clean Beauty’ is indeed on the rise.

    Keeping up with the rising demand, many new brands have entered the beauty retail space in India but brands like The Body Shop which have been there in the industry from past 12 years, has carved a niche for itself.

    Vishal Chaturvedi, General Manager-Retail – India, Sri Lanka and Bangladesh, The Body Shop explains how the brand has become a established household name. He says, “The brand is a one stop shop for new and trending beauty products and ingredients. We have ranges across skincare, bath and body, haircare, make-up, men’s grooming range and gifting. Perfected by centuries of wisdom, the brand brings to its cusotmers the finest natural ingredients, refined textures and delicate fragrances, from purifying and firming clays, sensorial and luxury oils, refining natural scrubs and decadent creams.”

    “We are always on the verge of experiments to bring new beauty formats and testing efficacy to bring the very best to our consumers,” he adds.

    All the products of the brand are made exclusively in the UK and supplied across the world. India is one the fastest growing markets and among the top markets for The Body Shop.

    “We have been in India since 2006 and have 175 stores across the country. We have presence in 60+ Indian cities and over 600 towns and cities through own e-commerce channel. The brand is known for its ethical positioning with strength of natural ingredients, community trade programs, animal cruelty free and 100 percent vegetarian products. The Body Shop has a fast growing consumer base. We are expanding into new markets and are a leading global beauty retailer in the country,” asserts Chaturvedi.

    Store Innovations

    The Body Shop keeps the customers at the centre of their business and their location strategy is driven by the endeavour to reach as many customers across a wide spectrum of segments.

    “We choose locations that allow us access to all kinds of beauty consumers and where we can offer our unique The Body Shop experience,” reveals Chaturvedi.

    The brand’s pillars are naturality, animal cruelty free and activism and the stores celebrate this through their ambience and every customer touch point.

    “Through the stores, the brand offers a heightened personalized experience by unique display of products and experiential zones which uplift the sensorial experience of the customers. We have a marquee Community Wall that specifically talks s about our ongoing ethical campaigns and initiatives,” states Chaturvedi.

    “Our greatest innovation is our beauty experts and advisors. They are the true ambassadors of the brand. The advisors undergo rigorous training and each one of them is well equipped to give a 360° experience of the brand,” he adds.

    Future Plans

    The beauty brand has endeared itself not only to consumers in big cities like Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata but is also hugely popular in Tier II cities like Guwahati, Siliguri, Jammu, Aurangabad, Patna, Nasik, Mysore, Calicut and many more towns and cities.

    “We shall be opening 20 more stores this year in 2019, establishing our footprint in new cities to make ourselves even more accessible to new customers,” he reveals.

    “Apart from physical presence, we have a very strong online presence. E-commerce is our fastest channel of reaching 600+ cities and towns adding almost 30,000 customers to The Body Shop family every year. Our e-commerce business contributes to 10 percent of our business. We are expecting to grow by 12 percent,” he concludes.

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  • Sa Sa sales drops in HK, Macau

    Sa Sa sales drops in HK, Macau

    Sa Sa International sales slipped 2.2 per cent in the latest quarter, with same-store sales in Hong Kong and Macau down 3.7 per cent. The company says that while the transaction volume of mainland tourists rose 5.8 per cent in the three months to December 31, transactions by locals fell 5.2 per cent. However the average sale to tourists fell by 6.1 per cent and just 0.2 per cent to locals.

    Sa Sa International’s retail and wholesale turnover in markets outside Hong Kong and Macau (including Mainland China, Singapore, Malaysia and e-commerce) increased by 1.3 per cent in the third quarter.

    “[Hong Kong] consumer sentiment remained sluggish due to the weaknesses in RMB exchange rate and stock market under the continued shadow of the Sino-US trade war,” said chairman and CEO Simon Kwok in a stock exchange filing.

    “In addition, the new e-commerce law passed by the Chinese government in August came into force early this year and made daigou traders more cautious in running their businesses. The group’s sales performance was affected and negative growth was recorded in both retail sales and same store sales in the Hong Kong and Macau markets in November and December.”

    Kwok said that since the launch of the Hong Kong section of the Express Railway Link, the Group’s SaSa stores located in the Hong Kong West Kowloon station and the neighbouring Tsim Sha Tsui district have been reporting satisfactory sales performance. However, the increased influx of mainland tourists via the new Hong Kong-Zhuhai-Macau Bridge were mainly sightseeing trippers with limited purchasing power and barely contributed to the group’s overall sales in Hong Kong.

    “Nevertheless, the group believes the two mega infrastructure projects will attract more mainland travellers with higher consumption when they are gradually consummated. The group remains optimistic towards the outlook of Hong Kong and Macau markets in the middle to long run under the favourable development of the Greater Bay Area.”

    Kwok said Sa Sa International will strengthen promotional efforts to boost traffic and sales in physical stores to offset a decline in the online-driven daigou business.

    “Digitalisation and information technology enhancement will be sped up to improve operational efficiency and shopping experience. In addition, the group will seize the opportunities brought by the Greater Bay Area to achieve sustainable business development for the group,” he said.

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  • Shiseido makes plans for China

    Shiseido makes plans for China

    Shiseido reinforces the regional headquarters system that oversees the business in China as of January 1, 2019. Moving towards the achievement of its medium-to-long-term strategy, VISION 2020, Shiseido will evolve further to ”Be a Global Winner with Our Heritage” by ensuring sustainable growth in the significantly growing Chinese market.

    Under the new system, Shiseido will reinforce the brand business structure in the China region and its supporting corporate functional structure in order to enhance brand appeal to Chinese consumers and strengthen market execution.

    As to the Brands Business, the management function of the Prestige Brands business in the China region and the CMO function of Cosmetics Brands ＆ Personal Care Brands will be established. Furthermore, the strategic alliance with emerging e-commerce platform companies in the China region will be strengthened under direct control of the CEO of the China region.

    At the same time, Shiseido will proactively support the business strategy and reinforce the corporate functional structure aiming to improve its organizational capability to ensure sustainable business growth.

    Shiseido will continue leading growth through the acquisition of greater competitiveness of the Chinese business and by reviewing the organizational structure to optimize functions for all areas and market characteristics around the world.

  • SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection

    SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection

    Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative Director of SIRIVANNAVARI, has graciously designed a special makeup collection “SHISEIDO X SIRIVANNAVARI Princess Hanayaka Collection”. Her Royal Highness Princess Sirivannavari Nariratana is in charge of every design step, from meticulously selecting the color schemesand different shades for the beauty productsto designing the packaging.

    The princess used the graphics and drawings from her previous fashion collections to create elegant and graceful new designs. The whole process took over 2 years of her dedication.

    Her Royal Highness Princess Sirivannavari Nariratana, in her capacity as Creative Director of SIRIVANNAVARI, graciously shares her thoughts on the “Princess Hanayaka Collection”:

    “SIRIVANNAVARI has always wanted to create the beauty products that can fully answer the needs of women in Asia.This is also what SHISEIDO wants as a premium makeup brand that understands the needs of Asian women well. That is how the collaboration of this collection started. I am very glad that we both share the same intention, which is to create what will enable the beauty of women in Asia to glow from inside and out naturally. For this collection, my intention is to create the beauty products that are compact, easy and convenient to apply. The colors in the palette must be beautiful and highly flexible for various combinations of mix and match for different occasions, from daytime natural look to nighttime glamour. One palette can be applied for eyes, cheeks, and lips makeup while the texture of the cosmetics must make it easy for different color combinations. I chose all the color schemes and different shades for this collection myself based on what color combinations I think will best bring out women’s beauty. I then used those colors to work with the graphics and drawings inspired by previous SIRIVANNAVARI collections to design the packaging. The drawings of rice ears, bees, and lovebirds are used as the main designs. When combined with a Japanese touch, the lines and feels become perfect for the packaging designs of this collection.”

    The collection Princess Hanayaka, meaning “a woman whois vivacious and as ravishingly beautiful as a princess” consists of 4 beauty products, which altogether create the perfect makeup: from blush to lipsticks, and from face illuminator to eye color.

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  • Cle De Peau Beaute opens first Malaysian store

    Cle De Peau Beaute opens first Malaysian store

    Luxury skincare and makeup brand Cle De Peau Beaute Malaysia has opened its first boutique, at Pavilion Kuala Lumpur shopping centre. The store features a makeup gallery which tells the story of Pave-Diamond particles while a skincare gallery showcases La Creme.

    The store has consultation tables with personal beauty specialists available to help customers choose the most suitable products for their skin types.

    A VIP-consultation space at the back of the boutique hosts signature facial treatments, which incorporate massage techniques by aestheticians.

    “The retail landscape has changed tremendously in the past 15 years,” said Hiroyuki Maeda, Cle de Peau Beaute global director of business operations with the group. “This change is not specific to just Malaysia but on a global level. As a brand, we need to continuously innovate and transform to make ourselves relevant to our customers.”

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  • The Face Shop loses trademark battle with Louis Vuitton

    The Face Shop loses trademark battle with Louis Vuitton

    Korean cosmetics firm The Face Shop has lost a trademark infringement case filed against it by French luxury brand Louis Vuitton. The infringement case relates to Face Shop’s collaboration with American brand My Other Bag, known for its parodies of luxury products. LV has unsuccessfully pursued My Other Bag for damages in American courts.

    Seoul’s Central District Court has ruled The Face Shop to cease trading in products featuring Louis Vuitton designs and pay KRW50 million (US$44,080) in fines.

    The Face Shop failed in its defense that their products were a parody due to the low market profile of My Other Bag in Korea and the difference in how The Face Shop used LV designs compared with My Other Bag’s parody products.

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  • B. by BANILA opens a concept store in Seoul

    B. by BANILA opens a concept store in Seoul

    B. by BANILA has opened a flagship store at COEX Mall in Starfield, Seoul, Korea.

    B. by BANILA flagship store, located on the first floor of the COEX Mall in Starfield, is the first concept store for Banilaco’s new make-up brand ‘B. by BANILA’.

    B. by BANILA flagship store is designed as a space for conceptual beauty festivals where visitors can experience makeup products beautifully made with ‘FFFUN, EASY & QUICK’ and take pictures.

    The entire space of the flagship store is created for selfie from the trailer to the photo wall of the pink neon. Both sides of the store have a studio space with pink photo wall and pink neon sign, and a lip-like lip-slip test zone and a self-catering space to create a festival atmosphere including mirror balls and shiny curtains.

    Additionally, there is space to complete the make-up look by looking at the makeup tutorial video.

    In the middle of the store, there is a truss-like stage and a camping trailer and a movable pink mini stall that are moved around to give a feeling of being in an actual outdoor festival.

    Moreover, objects such as telephone boxes, and trees are decorated to provide a special and enjoyable experience.

    The center stage, the stalls and the camping troller are all designed to allow the customers to experience their own make-up items. In the café-style concept space, customers can also find vanilla cosmetic products.

    “The new store is a sensible and trendy space where customers want to enjoy themselves and their photographs,” said B. by BANILA marketing manager. “I hope customers will find pleasure here, not just for shopping, but also for fun.”

    B. by BANILA will open a second flagship store in Daegu Dongsungro in February 2018.

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  • Estee Lauder launches mobile training via YouCam

    Estee Lauder launches mobile training via YouCam

    Using Perfect Corp’s YouCam, Estee Lauder has introduced mobile-based AR training for its beauty advisers internationally.

    Its ART (augmented reality training) is the world’s first such education program. Using interactive live streaming, it allows the company’s more than 17,000 beauty advisers to engage in real-time training and product briefings via their mobile devices.

    Beauty advisers will be able to interact with instructors, virtually try featured looks, watch presentations and ask questions.

    Estee Lauder will also be able to track attendance, engagement and overall performance of its trainers and participants.

    “We believe this is a turning point in beauty education,” says Estee Lauder global brand president Stephane de La Faverie.

    The training initiative builds on two other technology projects launched as a result of the Estee Lauder-YouCam partnership. In April, Estee Lauder used YouCam for the launch of Pure Color Love lipstick, allowing customers to virtually try all 30 shades in 30 seconds. It has since rolled out Virtual Try On on more than 800 devices in stores and on the YouCam app for its global makeup franchises.

    This month, Estee Lauder introduced YouCam “Look Transfer” technology as part of an influencer launch event for Pure Color Envy Paint-On Liquid Lip Color. The technology recognises the makeup shades used on models in an advertising campaign, allowing consumers to recreate the model’s look via Virtual Try-On. This will debut in stores and through the app next year.

    The YouCam Makeup app can be downloaded free from the App Store and Google Play.