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Tag: makeup

  • Louis Vuitton Enters Cosmetics Industry With Sustainable, Luxury Makeup Line, La Beaute

    Louis Vuitton Enters Cosmetics Industry With Sustainable, Luxury Makeup Line, La Beaute

    Luxury fashion brand Louis Vuitton is venturing into the cosmetic industry with the introduction of La Beaute, a premium makeup line. The initial launch is set to take place in China this month, with a worldwide expansion planned shortly after.

    The Creative Force Behind La Beaute

    The creative process for developing this collection was steered by renowned British makeup artist, Dame Pat McGrath. The French luxury establishment communicated that the products come in artistically designed containers that are intended to be lifelong keepsakes.

    The makeup assortment features 55 lipsticks, 10 lip balms, and a variety of eyeshadow palettes.

    Sustainable and Luxurious

    All items in the collection are designed with sustainability in mind, as they are refillable. Customers can purchase replacement lipstick bullets and individual eyeshadow shades as needed.

    Adding an extra touch of luxury, the lip products, a collaboration with Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, are also fragranced. The Rouge lipsticks boast a blend of mimosa, jasmine, and rose scents, while the Baumes lip balms carry hints of mint and raspberry.

    “Makeup is culture; it is power; it is presence; and it’s personal,” McGrath, the creative director of cosmetics for La Beaute, said of the new line.

    Pricing and Availability

    The lipsticks and balms from the range are priced at $160 each, while the eyeshadow palette is available for $250.

    The brand is planning a digital pre-launch scheduled for August 25.

    Questions & Answers

    What is the price range for the La Beaute makeup line?
    The lipsticks and lip balms are valued at $160 each, whereas the eyeshadow palette is priced at $250.

    Are the products in the La Beaute makeup line refillable?
    Yes, all the products in the line, including lipsticks, lip balms, and eyeshadows, are refillable.

    Who is the creative director behind the La Beaute line?
    The La Beaute makeup line was developed under the creative direction of renowned British makeup artist, Dame Pat McGrath.

  • Estee Lauder appoints Lisa Sequino as new president of makeup brand cluster

    Estee Lauder appoints Lisa Sequino as new president of makeup brand cluster

    Esteé Lauder has welcomed Lisa Sequino into a new leadership role as the President of its makeup brand cluster, part of the company’s initiative to enhance innovation. Sequino’s mission will be to bolster consumer recruitment efforts and increase localized relevance within the brand.

    Esteé Lauder’s executive vice president and chief brand officer, Jane Hertzmark Hudis, described Sequino’s distinct blend of strategic and abstract thinking, entrepreneurial spirit and operational efficiency as the perfect fit for the role. Hudis believes Sequino is ideally equipped to lead the makeup cluster’s progress and growth trajectory.

    Prior to her appointment, Sequino held the position of Senior Vice President and General Manager of Esteé Lauder in North America. In this capacity, she spearheaded the brand’s flagship store’s go-to-market strategy. Sequino subsequently assumed the position of Senior Vice President of brands in the same region.

    In this latest role, Sequino directed a diverse brand portfolio, supervising skincare, makeup, and fragrance. She was also entrusted with the responsibility of harmonizing brand synergies across various channels and categories in North America.

    Questions & Answers

    What is Lisa Sequino’s new role at Esteé Lauder?
    Lisa Sequino has been appointed as the new President of Esteé Lauder’s makeup brand cluster.

    What are the objectives of Sequino’s role?
    Sequino will aim to expand consumer recruitment and boost local relevance for Esteé Lauder’s brands.

    What are Sequino’s previous roles within Esteé Lauder?
    Sequino served as the Senior Vice President and General Manager of Esteé Lauder in North America, as well as the Senior Vice President of brands in the same region.

  • 7 Best Virtual Makeup Try-On Online Services

    7 Best Virtual Makeup Try-On Online Services

    In today’s digital age, when technology has revolutionized almost every aspect of our lives, it’s no surprise that makeup has also gone virtual. The emergence of virtual makeup try-on services has made it easier than ever before for beauty enthusiasts to experiment with different makeup looks and products without leaving the comfort of their homes. So, whether you’re a makeup newbie or a seasoned pro, these 7 virtual makeup try-on tools are guaranteed to change your beauty game for the better.

    1. Banuba’s TINT

    Banuba’s TINT stands out among numerous virtual makeup try-on services available due to its exceptional features. Combining AI-powered facial recognition technology with AR, TINT provides an incredibly realistic makeup try-on experience. Its wide selection of cosmetic products, including lipsticks, blushes, eyeliners, and eyeshadows, allows users to experiment with different makeup looks effortlessly. TINT also provides virtual hair try-on, enabling users to preview various hair colors and styles before making the final decision. However, TINT is not your average virtual try-on service, as it offers personalized makeup suggestions using advanced facial recognition algorithms and machine learning technology. The tool analyzes users’ skin tone, eye color, and face shape to suggest the most ideal products. It’s like having your own personal makeup artist right at your fingertips!

    1. L’Oreal Makeup Genius

    L’Oreal Makeup Genius is an augmented reality makeup try-on app that allows users to experiment with a variety of makeup looks using their smartphone camera. The app features a wide range of products, from L’Oreal’s own brand to other popular ones. With accurate color-matching technology and a user-friendly interface, L’Oreal Makeup Genius is the perfect way to try on makeup looks before purchasing a product.

    1. Sephora Virtual Artist

    Tired of playing makeup roulette and not knowing if a product will work for you? Welcome Sephora Virtual Artist, the revolutionary virtual makeup try-on service that lets you experiment with different cosmetic items without ever having to leave your house. With this software, you will finally say no to the frustration of finding the perfect shade of lipsticks or eyeshadows. The app uses AR to create a virtual mirror that allows you to see how exactly the  product will look on your face. No more guessing or hoping for the best—you can try on cosmetics with just a tap of your finger.

    1. ModiFace

    When it comes to virtual makeup try-on services, Modiface is a true game-changer. This innovative app uses advanced augmented reality technology to provide users with a seamless and realistic virtual makeup experience. One of the most impressive features of Modiface is its ability to detect and analyze even the slightest details of your facial features. The app uses sophisticated algorithms to map out your face and then applies makeup accordingly, resulting in a virtual try-on tool that looks and feels incredibly realistic. But Modiface doesn’t just stop there. This app also includes a wide range of beauty tools and features that can help you create your perfect look. From personalized makeup recommendations to skincare analysis, Modiface has it all.

    1. Bobbi Brown Virtual Try-On

    Bobbi Brown Virtual Try-On is ideal for anyone who adores makeup. But what really sets this tool apart is its commitment to inclusivity and diversity. With over 50 shades available for foundation and a wide range of other products, the Bobbi Brown Virtual Try-On ensures that people of all skin tones and types can find the perfect match for their needs. With it, shopping for makeup will become easier, more fun, and more inclusive than ever before.

    1. YouCam Makeup

    Ever wanted to experiment with new makeup looks and products, but weren’t sure where to start? Well, look no further than YouCam Makeup, the virtual makeup try-on app that lets you unleash your inner beauty artist. With its advanced facial recognition technology, YouCam Makeup creates a 3D model of your face, allowing you to try on different makeup looks in real time. This means that you can experiment with a variety of makeup styles, from bold and dramatic to subtle and natural, all from the comfort of your own couch. But perhaps the most exciting thing about YouCam Makeup is its community aspect. You can connect with other beauty enthusiasts from around the world and share your makeup looks, tips, and tricks. This creates a supportive community where everyone can learn from each other and feel inspired to try new things.

    1. Charlotte Tilbury Virtual Try-On

    Have you heard about Charlotte Tilbury Virtual Try-On? It’s a super cool tool that lets you try on makeup virtually, without having to actually apply it on your face. All you have to do is upload a selfie or use your phone camera, and the tool will show you how the different makeup products would look on your face. You can even try on different looks created by Charlotte Tilbury herself! With its innovative use of augmented reality technology and personalized makeup consultation, it is no wonder that this tool has become a popular favorite among beauty enthusiasts worldwide.

    Final Thoughts

    Who would have imagined that trying on makeup could be so easy and convenient? Thanks to these 7 virtual makeup try-on services, there is no need to step out of the house to try on makeup looks anymore. From personalized makeup suggestions to advanced facial recognition technology, these services offer a level of innovation and convenience that was once unimaginable. Regardless of your makeup expertise, these virtual makeup try-on tools will definitely revolutionize your beauty routine.

     

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  • Boohoo launches vegan makeup and beauty range

    Boohoo launches vegan makeup and beauty range

    The range called Boohoo Beauty, features items for brows, lips, eyes, and face, and is available in various shades to suit multiple complexions and skin tones. It comprises lip gloss, lip liner, blusher, bronzer lipstick, and a contour stick.

    Customers can also buy tools and accessories including a brush cleaner, light-up mirror, fast-drying wrap for hair, and a false lash applicator.

    Available to purchase on boohoo.com, prices range from £5 for a lip gloss to £38 for a make-up palette.

    Lou Maddison, lead hair and make-up artist at Boohoo, said: “As well as the range being 100% cruelty-free and made with a vegan formula, all packaging used within this collection is recyclable. Products are boosted with ingredients such as hyaluronic acid, aloe, coconut oil, and botanical extracts.

    “The products are lightweight, water-resistant, and transfer-proof, perfect for everyday use and taking a look from day to night.”

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  • Amorepacific invests in US brand Milk Makeup

    Amorepacific invests in US brand Milk Makeup

    South Korean beauty conglomerate Amorepacific has invested in American company Milk Group’s makeup and skincare division Milk Makeup.

    Seoul-based Amorepacific joins Main Post Partners and Alliance Consumer Growth as minority shareholders in the beauty brand, forming a strategic partnership that will assist the brand as it enters the South Korean marketplace.

    “The South Korean beauty market is highly competitive and incredibly innovative, so we are thrilled to have Amorepacific’s help to ensure our success in this important beauty space,” said Milk Makeup CEO and co-founder Mazdack Rassi. “This strategic partnership will allow us to benefit from Amorepacific’s significant expertise and resources. And in true partnership, Milk Makeup will share the strategies that have made it one of the fastest-growing color brands in the US.”

    “We were impressed by Amorepacific’s track record of internally starting and growing beauty brands,” said Milk Makeup chairman Scott Sassa. “This shared belief in building brands designed to last for decades was central to establishing this relationship.”

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  • Avon launches a clean beauty range Avon Distillery

    Avon launches a clean beauty range Avon Distillery

    Avon has launched its new beauty brand Avon Distillery, which it claims delivers “clean beauty without compromise”.

    The Avon Distillery range includes nine concentrated make-up and skin-care products, seven of which are waterless. The new collections are formulated with pure and vegan-friendly ingredients, as its customers are now more aware of the impact of beauty products on their skin and on the environment.

    “Compelling concepts like clean beauty without compromise not only keep Avon relevant and on-trend in the fast-moving, modern beauty space, but help make our representatives a destination,” said James Thompson, chief beauty and brand officer at Avon.

    “It’s an important step for Avon and is the result of years of research to deliver the highest-performing clean-beauty products available on the market at an accessible price.”

    The five Avon Distillery skincare products have been launched already and the make-up range will follow next year.

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  • Generation Z behind demand for male makeup

    Generation Z behind demand for male makeup

    The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.

    South Korean manufacturer and retailer AmorePacific has just launched its first male makeup brand, BeReady – 74 years after the company’s creation.

    According to a survey by the Consumer Trend Center at Seoul National University, three out of 10 men in generation Z reported using face makeup more than twice a week. Furthermore, more than half experimented with colored makeup in middle school.

    AmorePacific says it plans to introduce products specifically targeting generation Z men in rapid succession.

    Another South Korean cosmetics firm, Aekyung Industrial, which is currently focusing on expanding its beauty range, launched the Sneaky brand in March.

    Since most male consumers purchase cosmetics online, Aekyung opted for an online distribution network. Sunscreen and lip balm are currently the most popular products at the online store.

    The sales figure backs up the interest of generation Z men in makeup.

    Olive Young, a major health and beauty (H&B) chain store, has also launched sales of male cosmetics products. Sales of male tinted cosmetics rose 77 per cent in the first half of this year compared to last.

    That figure surpasses the 40 per cent annual growth rate of men’s makeup for the past three years.

    Sales of base products such as cushions for men and BB and CC cream are also on the rise, up 43 per cent in the first half from a year earlier.

    “Not only cushion products, but also men’s color lip balm and eyebrow products are particularly popular,” an Olive Young spokesperson said.

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  • CDF Beauty duty-free megastore opens at Citygate

    CDF Beauty duty-free megastore opens at Citygate

    A CDF Beauty duty-free megastore has opened in Hong Kong’s Citygate Phase II.

    Spanning more than 10,000sqft, CDF Beauty houses 45 beauty brands, including cosmetics, skincare products and beauty appliances. Citygate is located near Hong Kong International Airport.

    The CDF Beauty concept store is a merging of two adjacent stores with an open facade presenting international skincare and cosmetics. Its Colour cosmetics store invites shoppers to try makeup products among its showcase of top designer and make-up artist brands, including the latest seasonal palettes and textures from Giorgio Armani, Tom Ford Beauty and Mac with fragrances by Jo Malone London and Burberry.

    Central to the CDF Beauty duty-free megastore’s strategy is its Best Price Offer, a collection of leading beauty brands selected for discount on a monthly basis.

    Promotions for the store feature the CDF Beauty Bestie Gang – Carol, Donna, Frank and Bella – virtual brand ambassadors created with distinct personalities and favourite makeup styles.

    The store’s opening is being celebrated with a range of privileges and deals.

  • Miniso signs six new partnerships to fuel expansion

    Miniso signs six new partnerships to fuel expansion

    Chinese discount merchandise chain Miniso has signed cooperation agreements with partners from six new countries and regions – the UK, France, Maldives, Reunion Island, Aruba and Curacao.

    Miniso now operates in more than 90 countries and regions, taking it closer to its target of opening “10,000 stores in 100 countries with 100 billion sales volume” by 2022.

    Miniso has been moving into the European market since last year, opening physical stores in Spain, Germany and Ireland.

    In overseas markets, Miniso has adopted a differentiation strategy with its products, setting up an international commodity department to develop diversified international products ranging from food to kitchen supplies, travel supplies, perfume, dolls, toys and makeup lines.

    The firm also set up a “Europe pavilion” in the exhibition area at its recently held Miniso 2020 Global Spring and Summer New Product Ordering Fair. Nearly 1000 SKUs more in line with European consumption habits and design aesthetics have been developed by the commodity centre team for the European market over the past six months.

    Miniso says it aims to simultaneously promote the upgrading of branding, products and stores across all its markets.

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  • Gucci makeup line about to launch in Singapore

    Gucci Makeup by Alessandro Michele is set to launch in Singapore next month.

    The new makeup line has its roots in the unassuming harmony of the creative director’s work as first seen on the runway more than four years ago.

    The makeup is designed to “not mask but rather exalt flaws and make them part of the language of beauty,” according to a statement released by the firm. “Defects should be evidenced and not hidden away. Within this language everyone should be able to wear makeup how they want to, whether to reveal your true self, allowing you to be yourself, or as a means to transform, allowing you to be who you want to be.

    Gucci’s three new lipstick collections are diverse formulations, including Rouge a Levres Satin with a satin finish, Rouge a Levres Voile with a sheer finish, and Baume a Levres, a lip balm with a translucent finish.

    Gucci Makeup will be available at Takashimaya Department Store’s Beauty Hall from September 12.

  • Chemists are top choice for Aussie makeup purchases

    Chemists are top choice for Aussie makeup purchases

    Chemists have come out on top in the latest Australian beauty sales data, with 70 per cent of shoppers choosing to purchase makeup at this retailer.

    A report from Field Agent on Women and Makeup found that Priceline was the retailer of choice, with 32 per cent of women choosing it as their number one makeup retailer. Range, price and convenience were the top three reasons customers choose Priceline.

    Chemist Warehouse came in at number two in the top five makeup retailers, followed by Mecca, Myer and Sephora.

    Supermarkets are the fourth most popular retailer when it comes to makeup, with 26 per cent of women choosing to shop there, behind department stores at 29 per cent and specialty beauty stores at 27 percent.

    The figure for online makeup shopping is surprisingly low, with just 10 per cent of shoppers choosing this platform only. Shoppers revealed that having no color test (76 per cent) and being unable to feel the product (55 percent) were the main reasons they don’t buy more makeup online. Physical stores currently have the advantage here, as 61 per cent of shoppers said it is very important to be able test the product before buying. Shoppers also cited shipping costs and delivery times among the reasons they don’t shop makeup online more often.

    Just 5 per cent of those surveyed use online makeup subscriptions, with 8 per cent saying they have before but don’t use the service ongoing.

    The average monthly makeup spend for shoppers is $43. Mac shoppers have the highest average spend, coming in at $48 a month, followed by L’Oreal at $44 and Estee Lauder at $42. More affordable makeup lines Maybelline ($35), Revlon ($26) and Rimmel ($25)come in at below average monthly spends.

    Mac came out on top as the favoured makeup brand, followed by Maybelline, Revlon, L’Oreal and Rimmel.

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  • Sephora heads to Seoul, Korea

    Sephora heads to Seoul, Korea

    LVMH-owned cosmetics retailer Sephora will launch its first outlet in South Korea this October.

    The first Sephora South Korea retail space will take up 547sqft in Gangnam, featuring hundreds of brands as well as home-brand products under the Sephora label.

    “Sephora will contribute to expanding the local beauty market by proposing a new standard,” said Sephora Korea CEO Kim Dong-ju.

    The Sephora South Korea store will be the first of six planned to be trading by next year, along with an online store.

    Sephora operates more than 3000 outlets worldwide and has a strong presence in Asia. It also plans to make a return to Hong Kong soon, opening in space at IFC mall.

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  • Sephora Hong Kong Reopening Soon

    Sephora Hong Kong Reopening Soon

    Makeup superstore Sephora has confirmed its widely anticipated return to Hong Kong in physical store form.

    The LVMH-owned cosmetics retailer will sublease a 4000sqft space in the Zara store at IFC Mall in Central, nine years after it closed its last store in the territory.

    Despite its physical absence in the market, Sephora Hong Kong has continued to sell products online to loyal customers.

    The last Sephora Hong Kong store traded for just two years in Mong Kok, closing in 2010. At the time, retail commentators said the brand failed due to poor store location, lacklustre marketing and high rents.

    Sephora is popular in Mainland China and has stores across Southeast Asia trading profitably, especially in Singapore and Malaysia.

    According to news reports in Chinese media, Sephora has subleased the space from Zara for HK$2 million (US$254,800) per month.

  • Watson and L’Oréal’s ModiFace drive retail innovation with the launch of virtual makeup try-on service

    Watson and L’Oréal’s ModiFace drive retail innovation with the launch of virtual makeup try-on service

    L’Oréal’s AI and AR company ModiFace and A.S. Watson Group (“ASW”) announce the launch of the virtual makeup try-on #ColourMe, making ModiFace’s industry-leading AR technology available to consumers across Asia on mobile.

    #ColourMe, launching in March, is a virtual try-on service which will be available on Watsons mobile apps providing shoppers with the opportunity to virtually try on 300 makeup products including lipsticks, mascara, eyeshadow, brow colouring and foundation. Users will also be able to try on recommended trend looks, create and save their own look creations, as well as capture photos and videos of their makeup. Products associated with each look can be delivered to the shopper’s home or collected from a local Watsons store as quickly as four hours.

    The technology will roll out with L’Oréal Paris and Maybelline brands in the first phase of the launch, and it will be available exclusively in e-commerce mobile apps of Watsons Malaysia, Taiwan, Thailand and Singapore. ASW will consider extending the collaboration to other brands and markets across its portfolio in Asia and Europe in the future.

    Malina Ngai, A.S. Watson Group Chief Operating Officer is excited about the new digital experience created with the support of L’Oréal, “Customers are at the heart of all our innovations. We strive to create bespoke online and offline experiences that add value for their lifestyle. We have a shared vision with L’Oréal in driving digital leadership in beauty, and we discussed about creating the exclusive experience since the second half of last year utilizing ModiFace’s technology. Together we will transform the way beauty lovers discover and experience makeup and a one-stop shopping experience on our mobile app.”

    Alexis Perakis-Valat, President of L’Oréal’s Consumer Products Division, says, “Digital technologies are about to revolutionize retail, making shopping more entertaining, easy and personalized. We want to be a driving force of this transformation and so does A.S. Watson who is a long-standing and trusted retail partner for us. This is why we are thrilled to launch the virtual makeup try-on #ColourMe powered by our own beauty AR and AI company Modiface. This technology offers consumers a unique way to discover and enjoy makeup and will allow us to further reinvent the beauty experience in the future”.

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  • Chinese demand for skincare products boosts sales of French cosmetics company L’Oreal

    Chinese demand for skincare products boosts sales of French cosmetics company L’Oreal

    Strong Chinese demand for luxury skin creams helped Lancome owner L’Oreal beat sales forecasts in the fourth quarter, as did a pickup in its lagging mass market division. Like rivals including US-based Estee Lauder, the French maker of Maybelline and Urban Decay make-up has thrived on strong demand from Chinese shoppers in recent years, especially for its higher-end products.

    Sales of L’Oreal’s top-flight brands exceeded analyst expectations in the last three months of the year thanks to this market, despite cooling economic growth in China, and fears over a Washington-Beijing trade war.

    Some heavy-hitters in the luxury fashion industry, such as LVMH’s Louis Vuitton, have also reported encouraging momentum in Asia. At L’Oreal Asia-Pacific overtook North America as its biggest region last year.

    But L’Oreal, which is due to detail its results at a news conference on Friday, also faces a challenge to keep improving revenue growth in other areas, including its consumer products unit, home to brands like Garnier shampoo.

    Sales rose 2.8 per cent in that division on a like-for-like basis in the fourth quarter, which strips out currency effects and acquisitions, up from 2.3 per cent a quarter earlier.

    That helped boost overall sales at the firm, up 7.7 per cent like-for-like and head of forecasts for a 6.4 per cent rise, and which came in at 7.1 billion euros ($8.1 billion).

    Yet the mass market segment still slightly lags the performance of peers like Nivea-maker Beiersdorf and Dove soap owner Unilever.

    L’Oreal said it was also facing a sluggish market in France and the United Kingdom.

    While the latter only makes up around 3 per cent of sales, the company has joined others in preparing for Britain’s potentially chaotic exit from the European Union, and has started stockpiling cosmetics.

    The company said it still expected to outperform the broader beauty market in 2019, though the tone of its outlook was a tad less bullish than last year, forecasting “growth in both sales and profits” rather than “significant growth”.

    For 2018 as a whole, the company’s operating profit rose 5.3 per cent to 4.7 billion euros, giving a margin of 18.3 per cent of sales, up from 18 per cent at the end of 2017.

    One of L’Oreal’s biggest shareholders with a 23 per cent stake, Switzerland’s Nestle, has come under pressure from an activist investor to sell off its stake in the French cosmetics firm. The firms have yet to signal whether such a move was in view.

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