Tag: male

  • Maldives Delays 17% Tax on Foreign Travel Platforms to April

    Maldives Delays 17% Tax on Foreign Travel Platforms to April

    The Maldives has delayed its planned 17 percent tax on foreign tour operators and digital booking platforms until April 1 next year. The levy was scheduled to take effect on October 1.

    Tourism and Civil Aviation Minister Mohamed Amin announced the deferral during National Tourism Day celebrations. The decision followed pushback from international travel agencies and tour operators. The tax applies to overseas suppliers and digital aggregators that sell resort stays and packages without maintaining a physical office in the country.

    How the Registration System Works

    Under the revised Tourism Goods and Services Tax framework, offshore booking channels and outbound wholesalers must register directly with Maldivian tax authorities. The government expects the broadened net to generate MVR1.6 billion ($104 million) in additional revenue ahead of its Visit Maldives 2027 promotional campaign.

    Foreign distributors warned that adding a 17 percent assessment onto wholesale margins would force immediate retail price hikes across key feeder markets. Travel sellers in Europe and Asia raised concerns. The sudden rollout left no time to reprice contracted resort inventory or update customer billing systems.

    Margin Pressure on Asian Wholesalers

    For online travel platforms and regional wholesalers, the Maldives represents one of the highest average-order-value destinations in Asia-Pacific. Direct registration and local tax remittance mirror digital services taxes introduced across Southeast Asia. Still, applying the full 17 percent rate directly to foreign intermediaries creates immediate friction for packaged holiday sellers.

    India remains one of the largest source markets for Maldivian resorts. That makes Indian travel operators particularly sensitive to the fiscal shift. The Outbound Tour Operators Association of India warned that the additional tax burden and registration compliance would make vacations uncompetitive against alternative island destinations in the region.

    European Operators Seek Legal Clarity

    European industry bodies lobbied Maldivian authorities to scrap or defer the measure, arguing that tour operators would either absorb steep margin losses or pass costs onto travelers already facing higher airfares. Because the underlying legislation had technically taken effect on October 1, distributors faced weeks of legal ambiguity before the minister announced the delay.

    Until there is official confirmation and proper engagement between the Government and industry, the situation remains difficult for members.

    Officials at the U.K. Association of British Travel Agents pointed out that formal administrative circulars must follow public speeches to provide legal certainty for travel sellers holding future bookings.

    Target Date for Final Compliance Rules

    The six-month reprieve gives the Ministry of Tourism and tax authorities time to publish technical registration guidelines before the new April 1 deadline. Travel sellers are watching for detailed rules on how offshore portals must file returns and whether existing wholesale contracts signed for early 2027 will receive transitional exemptions.

  • Generation Z behind demand for male makeup

    Generation Z behind demand for male makeup

    The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.

    South Korean manufacturer and retailer AmorePacific has just launched its first male makeup brand, BeReady – 74 years after the company’s creation.

    According to a survey by the Consumer Trend Center at Seoul National University, three out of 10 men in generation Z reported using face makeup more than twice a week. Furthermore, more than half experimented with colored makeup in middle school.

    AmorePacific says it plans to introduce products specifically targeting generation Z men in rapid succession.

    Another South Korean cosmetics firm, Aekyung Industrial, which is currently focusing on expanding its beauty range, launched the Sneaky brand in March.

    Since most male consumers purchase cosmetics online, Aekyung opted for an online distribution network. Sunscreen and lip balm are currently the most popular products at the online store.

    The sales figure backs up the interest of generation Z men in makeup.

    Olive Young, a major health and beauty (H&B) chain store, has also launched sales of male cosmetics products. Sales of male tinted cosmetics rose 77 per cent in the first half of this year compared to last.

    That figure surpasses the 40 per cent annual growth rate of men’s makeup for the past three years.

    Sales of base products such as cushions for men and BB and CC cream are also on the rise, up 43 per cent in the first half from a year earlier.

    “Not only cushion products, but also men’s color lip balm and eyebrow products are particularly popular,” an Olive Young spokesperson said.