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Tag: mall of india

  • Forever 21 revamps Mall of India store with an international twist

    Forever 21 revamps Mall of India store with an international twist

    Forever 21, the most loved international fast fashion destination from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. will be re-opening the store at Mall Of India on November 2, 2018. The refreshing new look gives the shoppers an unforgettable experience bringing classic, international designs with fresh and chic merchandise which effortlessly reflects the brand’s promise of an fulfilling shopping experience.

    The revamped store is best identified as ultra-modern, which houses fresh styles straight off the streets and fashion districts of LA.

    Customers can get their hands on the latest global, contemporary and chic designs loved by all under one roof. The new collection comprises of trendy party wear outfits, laid-back street wear styles, sophisticated contemporary outfits and edgy athleisure wear. They can step up their style quotient with a wide range of international footwear designs, which include – boots, slip-ons, sandals and much more.

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  • WK Life launches its flagship store at Mall of India

    WK Life launches its flagship store at Mall of India

    Electronics and accessories retailer WK Life is launching its first Indian flagship at DLF Mall of India, Noida. The firm is entering the Indian market on the strength of its more than 1000 outlets in 60 countries worldwide. The 1000sqft flagship stocks a broad range of the brand’s products designed according to the ideas of its customers.

    WK Life director Rohit Sahni said the launch of the company’s first store in India is a significant achievement. “The decision to enter the Indian market has been driven by the anticipated growth in this untapped sector which is worth ₹10,000 crore.”

    WK Life retails bluetooth speakers, laptop accessories, travel luggage and gear, household electronic articles and car accessories.

  • Future of DKNY India in doubt

    Future of DKNY India in doubt

    DKNY India may quit the market after failing to generate sustainable profits.

    While mall executives and DKNY store managers have confirmed the exit, India franchisee DLF Brands has denied the US fashion brand is completely leaving the country, says the Economic Times.

    DLF Brands head Timmy Sarna says the company has closed “a few” stores but will continue to run four outlets, all in DLF-owned malls in the National Capital Region.

    He says two loss-making stores have been closed, one in Kolkata and the other in Mumbai.
    However, Fashion Network says sources have told it that the DKNY outlet in DLF’s Mall of India in Noida is closing.

    It quotes another source as saying the outlet in DLF Place Mall in Saket is closing next month.

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  • Zara India cuts prices as rival arrives

    Zara India cuts prices as rival arrives

    To be more affordable for the market, Zara India has cut its merchandise prices by 10 to 12 per cent.

    The Spanish fashion brand took this move to coincide with the entry of rival H&M into India, reports the Business Standard.

    Established in India for six years in a joint venture with Tata’s Trent, Zara has 16 stores and is planning to open more. H&M has three stores after arriving late last year.

    Though it has become the fastest fashion brand to achieve $100 million revenues, Zara has seen a slowdown in sales growth. Its prices are reportedly 30 per cent higher than H&M. It has 7013 stores internationally, while H&M has about 3900 in 61 markets.

    Both brands are in malls in India’s National Capital Region, such as Select City Walk in Delhi and Mall of India in Noida. In Mumbai, H&M is planning to open a store next to Zara in High St Phoenix and in Phoenix Market City, Kurla, where Zara also has a store.

    Zara’s sales in India were down from 43 per cent in 2014 to 23 per cent last year, according to the Trent annual report.

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  • H&M India opens Swedish brand’s 4000th store

    H&M India opens Swedish brand’s 4000th store

    Bollywood actress Parineeti Chopra hosted the grand opening of Swedish fashion brand H&M India’s newest – at the Mall of India in Noida, near Delhi.

    The shop is the 4000th globally to bear the famous red H&M logo.

    Covering 37,000 sqft (3437 sqm), the store has four floors, each devoted to apparel and accessories for women, men, teenagers and children respectively.

    parineeti chopra h&m india 1

    H&M country manager Janne Einola, area manager Mikko Alatalo and store manager Varun Pratap Singh cut the red ribbon to officially open the store.
    A queue formed ahead of the opening, with the first 10 customers receiving a gift card worth Rs 4000 (US$60), while the next 200 in the queue each received a goodie bag and gift card worth Rs 500.

    parineeti chopra h&m india

    DJ spin-offs were a feature of the launch, as well as dance and fashion contests for the customers.

    Parineeti Chopra was clearly impressed: “I’ve always liked H&M’s exciting and affordable fashion- there is plenty of inspiration in store to create your personal style. The opening was incredibly fun!”

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