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Tag: Maltesers

  • Kinrise Expands Poppin Snack Range with Maltesers Popcorn in Australia

    Kinrise Expands Poppin Snack Range with Maltesers Popcorn in Australia

    Australian food manufacturer Kinrise has launched Maltesers-flavoured ready-to-eat popcorn in retail aisles nationwide. The rollout extends its existing brand partnership with confectionery giant Mars Snacking.

    The product sells in a 110-gram sharebag format tailored for supermarket snack aisles across Australia. It blends traditional popped corn with malt and chocolate seasoning based on the Mars confectionery brand.

    Mars Snacking partnership and packaging updates

    This release builds on an established commercial licensing agreement between Kinrise and Mars Snacking. Alongside the new malted variant, Kinrise refreshed the packaging across its Mars Bar flavoured popcorn range.

    Kinrise also introduced a dedicated multipack format for that Mars Bar popcorn line. The pack contains smaller, single-serve bags designed for lunchboxes and on-the-go shoppers seeking portion control.

    Supermarket aisle brand crossover trends

    Confectionery licensing into adjacent grocery categories is gaining speed across Asia-Pacific supermarkets. Packaged food manufacturers lean on established sweet brand equity to attract impulse buyers facing higher grocery price points.

    Retail buyers in Oceania increasingly set aside shelf space for hybrid sweet snacks bridging savoury chips and premium confectionery. Kinrise and Mars Snacking will track scan data across major supermarket accounts as the 110-gram format moves through national inventory systems this quarter.

  • Grab’n Go pack launched for M&Ms and Maltesers

    Grab’n Go pack launched for M&Ms and Maltesers

    Mars Wrigley, a leading confectionery manufacturer, has launched a new Grab’n Go package size for three of its top-selling chocolate brands – M&M’s Milk, M&M’s Peanut, and Maltesers. This fresh initiative comes as a response to consumer demands for smaller, more affordable treat options.

    Understanding Consumer Preferences

    The company’s research reveals that approximately 27% of its chocolate-sharing clientele actively seek better value for their purchases. This insight highlights an emerging trend for more accessible indulgence options in less substantial quantities.

    Michelle Gazzola, Mars Wrigley’s Portfolio Director, explains that the objective of the new packaging format is to offer consumers a handy and economical manner to savour their confections.

    Gazzola went on to say, “Customers are increasingly wanting quick, easy, and delicious treat options that can comfortably fit into their hectic schedules. As such, we’ve expanded our leading chocolate-sharing portfolio with an ideally portable pack size.”

    Local Manufacturing and Availability

    The Grab’n Go packs are produced domestically at Mars Wrigley’s Ballarat factory. These conveniently sized packages are now accessible across the country at petrol and convenience stores, Woolworths, and certain IGA stores.

    Questions & Answers

    What is the purpose of Mars Wrigley’s new Grab’n Go pack format?
    The new format aims to provide consumers with a convenient and affordable way to enjoy Mars Wrigley’s candies.

    What consumer trend led to the introduction of the Grab’n Go pack format?
    The company noticed that approximately 27% of its chocolate-sharing customers sought better value, signalling a growing demand for smaller, more affordable treat options.

    Where can consumers purchase the new Grab’n Go packs?
    The packs are available nationally at petrol and convenience outlets, Woolworths, and select IGA stores.

  • Maltesers unveils dessert-flavoured range into Woolworths

    Maltesers unveils dessert-flavoured range into Woolworths

    Confectionery brand Maltesers has launched a dessert range inspired by German and Italian treats.

    The range comes in two flavours: Dark Choc Black Forest Gateau which offers a crisp malt centre, dark chocolate with hints of cherry and sponge cake and Milk Choc Tiramisu which has coffee and whipped cream notes coated in rich milk chocolate.

    Mars Wrigley’s bitesize portfolio director, Drew Davis, said the new products “marked an exciting time” for the brand.

    “The new range delivers a top-notch, premium dessert experience in a simple bitesize format. It’s the first time we’ve created a product like this and we’re anticipating consumers to really enjoy what I believe feels like an indulgent experience.”

    The range is available in Woolworths stores nationwide and will be rolled out to other retailers in July.

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