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  • Chivas Celebrates Blended is Better with Manchester United Team at ICC 2019 Tournament

    Chivas Celebrates Blended is Better with Manchester United Team at ICC 2019 Tournament

    Original luxury blended Scotch whisky, Chivas will welcome one of the world’s biggest football clubs, Manchester United to Singapore, when the team arrives to participate in the International Champions Cup (ICC) from 20th-21st 2019. Fans of premium blended whisky and Manchester United will be hosted a special Chivas Party at one of the Singapore’s premium music clubs, where guests will be treated to a special meet-and-greet with selected first team players as well as Manchester United Ambassador, Denis Irwin.

    “We are excited to present to our Asian football fans the football extravagance from Chivas with the ICC 2019 Tournament showcasing one of the world’s greatest football teams, Manchester United. The collaboration between Chivas and Manchester United reinforces the collective belief that great things can be achieved when we come together – blended is better – in life, football and Scotch. From balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ on the pitch.. We look forward to using our spirit to help showcase the spirit of the Club and its fans in the Asian region.” Janelle Tong, Marketing Director for Pernod Ricard Singapore commented.

    To demonstrate that blended is better, Chivas hopes to encourage fans to celebrate the blend that makes them unique. Chivas football supporters from around the region will be treated to the best seats to watch the ICC 2019 football match between Manchester United team and Inter Milan. The match will be held on 20 July 2019, 7.30pm at the Singapore National Stadium.

    Chivas guests can also anticipate an exciting exclusive after-match party, lined-up at Singapore’ renowned music club. Party-goers can expect a unique experience featuring a dazzling 3D light showcase, a delectable treat of unique Chivas cocktails, and dance to non-stop to the beats of a renowned DJ to celebrate the special occasion.

    Closing the exciting weekend on a high, die-hard fans are invited to spend the Sunday afternoon off-pitch, with three of the club’s first team players, at a post-game Meet-and-Greet session hosted by Chivas. The exclusive by-invite only session will be on 21 July 2019. Attendees can also look forward to exclusive limited edition autographed mementos to commemorate this special occasion.

    As a lead-up to the exciting ICC 2019 weekend, Chivas will bring to life the message that ‘Blended is better’ through a campaign activated across all local bars and partners from now till 12 July 2019. Chivas will be giving away five (5) pairs of VIP tickets for Manchester United fans to have a chance to watch their favourite players on pitch, off-pitch as well as a chance to enjoy the Chivas party.  Chivas branding will also be displayed on digital perimeter boards at Singapore Stadium as well as throughout the stadium during the showcase game on Saturday.

  • Manchester United stars to introduce Cafe Football

    Manchester United stars to introduce Cafe Football

    Former Manchester United stars Ryan Giggs and Gary Neville will open a football-themed cafe in Singapore next year as part of a business venture with real-estate firm Rowsley.

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    Gary Neville (left) and Ryan Giggs team up.

    Cafe Football is the first overseas venture for the UK franchise, which also includes Hotel Football just beside Old Trafford in Manchester.

    Cafe Football and Hotel Football were initially set up by Singaporean businessman Peter Lim along with five of the Manchester United’s “Class of 92” cohort, which includes Giggs, the Neville brothers Gary and Philip, Paul Scholes and Nicky Butt. Rowsley last year acquired the majority share of both Cafe Football and Hotel Football, as well as hotel management company GG Collections.

    The company has just revealed its intention to bring the franchise to Asia, as well as Europe, over the next decade. It has identified China and India as the main markets it is targeting for expansion.

    “We’ve been approached quite a lot by partners to expand,” says Gary Neville, who played 602 games for the club. “Knowing there’s quite a lot of excitement in the market, we’re filtering down to the best opportunities that support our brand and product.

    “So far, we’ve had fantastic reviews in Manchester, with a more than 80 per cent occupancy rate even during non-match days. Now we are looking for a UK, Europe and Asian expansion over the next 12 to 18 months to add multiple properties.”

    Neville says they hope to build more than 5000 rooms over the next 10 years. They are hoping to open in Indonesia, Malaysia and Thailand, with some developments including both a hotel and cafe, while others will be a cafe only.
    There are currently two Cafe Football outlets in the UK, in Manchester and London. The cafes feature menus divided into “defence, midfield and attack”, with dishes named after football phrases such as “The Special One”, “Mexican Wave” and “El Classico”.

    Lim previously was involved in a football-themed eatery in Singapore. Fashion brand distributor FJ Benjamin, of which Lim is a shareholder, co-owned the now-defunct Devil’s Bar, a sports pub with a Manchester United theme, at Orchard Parade Hotel.

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