Retail News CRM

Tag: mania

  • Marmite Mania: Singapore Supermarkets Face Unexpected Shortage of Beloved British Spread

    Marmite Mania: Singapore Supermarkets Face Unexpected Shortage of Beloved British Spread

    Marmite, the unique British food spread revered for its savory umami flavor, has reportedly disappeared from the shelves of Singapore’s major supermarket chains and retail outlets. This comes as a surprise to the local populace who have grown to love the uniquely flavored condiment.

    Empty Shelves in Local Stores

    The top supermarket chains in Singapore, notably FairPrice, Sheng Siong, Cold Storage, and Giant, have all reported the absence of Marmite from their inventories. An employee at FairPrice confirmed that Marmite had been out of stock for several months. Similarly, a staff member at Sheng Siong revealed that they had not received any new Marmite shipments recently. Even online searches for Marmite on these supermarkets’ websites yield no results.

    While Marmite is still available from a handful of online sellers, the prices are considerably higher than before. For instance, last week, Shopee had only a few sellers offering 8g sachets for S$4.50 (US$3.48) each. This is a stark contrast to the previous price of a 200g jar, which was sold for S$7.08 at FairPrice.

    Marmite, a dark, sticky spread made from yeast extract, is renowned for its intensely savory, salty, and umami flavor profile. Traditionally spread on toast in the UK, it has also found its way into Singaporean cuisine, featuring in popular dishes such as Marmite chicken and Marmite pork ribs.

    Under New Management

    Unilever, the consumer goods behemoth that produces Marmite, announced in late March that it had agreed to merge its food business, including Marmite, with U.S.-based McCormick. The merged entity will operate under the McCormick name and will be managed by a combination of executives from both companies. The deal is anticipated to close by mid-2027, with Unilever and its shareholders retaining 65% control in the combined company.

    Earlier this month, a notice circulated on social media suggesting that Unilever Asia, the regional distributor responsible for Marmite supplies in Singapore, had removed the product from its portfolio as of April 1.

    Questions & Answers

    Why has Marmite disappeared from Singapore’s supermarket shelves?
    According to local reports, Marmite has been out of stock for several months. The exact reason remains unknown.

    Is Marmite still available in Singapore?
    While Marmite is no longer available in major supermarkets, it can still be purchased from a few online sellers although at higher prices.

    What changes are expected after the merger of Unilever’s food business with McCormick?
    The combined entity will operate under the McCormick name and will be managed by a blend of executives from both companies, with Unilever and its shareholders retaining 65% control. The deal is expected to close by mid-2027.

  • Durian-Giveaway Mania: Over 500 Seniors Swarm Singapore Stall for Free King of Fruits

    Durian-Giveaway Mania: Over 500 Seniors Swarm Singapore Stall for Free King of Fruits

    In an act of goodwill and community service, a durian stall in Singapore, Famous Durian, recently held a sizable giveaway of the beloved fruit for senior citizens. The event drew a crowd of over 500 individuals, some of whom waited patiently for more than three hours to get their share of the prized fruit.

    A Popular Event for Seniors

    The giveaway event was scheduled to begin at 6 p.m. on Monday on Yishun Street 81. However, as early as 5 p.m., around 200 senior citizens were already lined up in anticipation. A 71-year-old retiree who was among the early birds expressed her joy at claiming the durians for the first time.

    An Appreciation Gesture

    The owner of the durian stall, a 43-year-old man, stated that the event was held as a gesture of appreciation to the community and as a means to allow elderly residents to enjoy the revered fruit. He prepared around 1,200 kilograms of durians, approximately 1,000 pieces, for the event, inviting anyone aged 60 and above. He noted that the distributed fruits were valued at over S$10,000 (US$7,730).

    Overwhelming Turnout

    Each participant could take home two durians, including one Mao Shan Wang (Musang King), a highly preferred variety in Singapore, and one of a different variety. Despite having organized such an event on three previous occasions, the turnout this time around was unexpectedly large, prompting the owner to distribute an additional 100 durians. Unfortunately, the entire stock ran out by 7:20 p.m., with some seniors eventually receiving only one durian instead of the promised two. The owner acknowledged that some participants were unhappy with this outcome, but assured that it was unintended.

    Spreading Love and Kindness

    In a post-event message, Famous Durian emphasized that the giveaway aimed to “spread a little love” with “no returns, no agenda” in a world that feels chaotic. The post read, “Kindness costs nothing, but it means everything. I hope everyone can pass this love forward and make our society a little softer.”

    Durians are a favorite among Singaporeans, with the city-state importing about 85% of its durians from Malaysia. During the peak season, the city-state imports around 100,000 kilograms of the fruit per day.

    Questions & Answers

    What was the purpose of the durian giveaway?
    The giveaway was organized by a durian seller as a gesture of appreciation to the community and as a way to allow elderly residents to enjoy the fruit.

    How many durians were given away and what was their value?
    The seller prepared around 1,200 kilograms of durians, approximately 1,000 pieces, for the event, with the distributed fruits valued at over S$10,000 (US$7,730).

    Were all participants able to receive two durians as promised?
    Due to the unexpectedly large turnout, some participants eventually received only one durian instead of the promised two. The entire stock ran out before everyone could receive their full share.

  • Philippine Airlines to operate Manila-London roundtrip for stranded travellers

    Philippine Airlines to operate Manila-London roundtrip for stranded travellers

    Philippine Airlines will fly a single round-trip flight between Manila and London Heathrow on April 4 “in response to an urgent public need amid Covid-19 quarantine situation,” the airline said in a notice posted on its website.

    While the airline initially announced that it would pause all remaining international flights from March 26 until April 14 last week, it will now operate this one-off service to the UK to help stranded travelers return home.

    The Manila-London Heathrow flight (PR720) will be allowed to carry only UK nationals to comply with “current Covid-related UK immigration restrictions”, the airline said.

    The return leg (PR721), on the other hand, will be allowed to carry only Filipinos, their foreign spouse and children, and officials from governments and international organizations.

    The service will be operated with an Airbus A350-900, which has seats for 295 passengers.

    Hundreds of thousands of British citizens are thought to be struggling to get home from overseas after the UK government advised all British travelers to come home as soon as possible on March 23. Many airlines are operating a small number of flights to help stranded passengers return home after countries around the world closed their borders to help stop the spread of the coronavirus.