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Tag: Marquee Brands

  • Interparfums Extends Roberto Cavalli Fragrance License for 20 Years to 2046

    Interparfums Extends Roberto Cavalli Fragrance License for 20 Years to 2046

    Interparfums Inc. And Marquee Brands have signed a 20-year extension to their global fragrance license for Roberto Cavalli. The deal keeps the partnership in place through December 31, 2046.

    Sales for the Italian fashion house’s perfume lines rose 8 per cent in the first half of 2026.

    Under the renewed contract, Interparfums retains exclusive worldwide rights to create, develop and distribute fragrances under both the Roberto Cavalli and Just Cavalli names. Operations will stay with Florence-based subsidiary Interparfums Italia Srl. Management oversight will continue from Paris.

    Terms of the twenty-year deal

    Securing a two-decade extension gives the licensee stability to allocate long-cycle product development capital. Most fragrance license renewals run five to ten years. A 20-year commitment locks in prestige retail shelf space for the long term.

    Interparfums took over the Roberto Cavalli beauty business in 2023. During its initial three-year tenure, the company reworked the brand catalogue. It introduced new product lines under Uomo, Just Cavalli and Marbleous, including Marbleous Cypress.

    Product rollouts accelerated in 2025 with the release of Serpentine, positioned by management as the brand’s primary volume driver. The company confirmed Serpentine expanded shelf placement and reach across key international distribution points.

    Growth across international channels

    For department store buyers and distributor networks, the agreement prevents supply chain transitions and protects counter investments. Multi-brand beauty operators in regional retail hubs rely on established fashion labels to pull foot traffic into cosmetics halls.

    The portfolio structure allows Interparfums to address two distinct price segments. Roberto Cavalli competes in prestige luxury retail counters. Just Cavalli targets accessible premium doors and specialty chains.

    Long agreements also give the licensee use when negotiating shelf allocation with retail landlords and airport duty-free operators. Retailers gain assurance that marketing and promotional budgets will not dry up due to an impending license expiration.

    Financial performance and market headwinds

    First-half sales momentum held firm in 2026 despite market volatility. Roberto Cavalli remains the largest fragrance brand in the Interparfums portfolio across Middle Eastern markets, where recent regional disruptions affected retail distribution.

    Wider international expansion offset those regional declines. Chief Executive Jean Madar identified Roberto Cavalli as one of the fastest-growing lines in the company’s broader brand roster.

    Market valuation reflects high expectations for the group’s licensing pipeline. Interparfums trades at a forward 12-month price-to-earnings ratio of 22.85. That compares with a personal care industry average of 13.83 and a consumer discretionary sector average of 15.61.

    Pipeline plans through 2046

    Brand owner Marquee Brands endorsed the execution delivered by the Italian operating team during the initial phase of the agreement.

    Interparfums has proven itself an exceptional steward of Roberto Cavalli fragrances, translating the house’s design language into products that resonate with consumers worldwide.

    Heath Golden, Chief Executive of Marquee Brands, said the agreement reinforces the central commercial role fragrance plays in expanding the fashion label globally.

    Development teams in Florence and Paris are now preparing the next sequence of fragrance flankers and seasonal releases, scheduled for global distribution in 2027.

  • Bruno Magli to launch in China and Japan

    Bruno Magli to launch in China and Japan

    Bruno Magli Hong Kong will launch in August as the Italian luxury brand signs partnerships in China and Japan, paving the way for a focussed Asian expansion.

    The luxury Italian fashion brand has signed new partnerships in Asia with Sitoy Retailing in China and Bruno Magli Partners in Japan. With these partnerships, coupled with its existing legacy business in South Korea, Bruno Magli believes is is positioned to become one of the leading luxury lifestyle brands in Asia.

    Sitoy Retailing will open the first Bruno Magli shop-in-shop in the Sogo department store at Causeway Bay in Hong Kong in August, to be followed by at least 15 mono-branded stores throughout China. In September, Bruno Magli Partners will launch an eCommerce business in Japan, a historic market for Bruno Magli loyalists. Physical stores will start to open from 2017.

    “Bruno Magli has a classic Italian heritage with 80 years in luxury and a reputation for unique design and quality craftsmanship” said Andrew Yeung, executive director and head of retailing at Sitoy Group.

    “With 55 years in Japan, Bruno Magli has built a brand synonymous with classic styling, quality craftsmanship, and exceptional comfort,” said Kyle Nakamura, president at Bruno Magli Partners.  “As investors, [we] are confident that Bruno Magli will continue to grow as a leading lifestyle brand in the Japanese market.”

    The Italian brand plans to launch an “extensive” fall/winter 2016 global advertising campaign, coinciding with the re-launch of Bruno Magli women’s footwear, with actress Lucy Liu as the category’s brand ambassador.

    Other new categories set to launch for holiday include men’s tailoring, men’s bags and small leather goods, men’s hosiery, women’s handbags, and men’s and women’s timepieces.

    “This is an incredible time for Bruno Magli,” said Cory M Baker, COO of Marquee Brands, parent of Bruno Magli. “As we celebrate the brand’s 80th anniversary, our expansion into China and Japan with these strategic partners will help solidify our global growth with an already loyal customer base.”

    Sitoy Group was founded by Michael Yeung in the 1970s and was listed on the Stock Exchange of Hong Kong in 2011. It has been actively developing the Greater China retail market since 2011 for Tuscan’s, a leather goods brand from Italy, with retail outlets in major cities including, Shanghai, Guangzhou and Chengdu, while simultaneously expanding a select distribution network into secondary and tertiary cities.

    Marquee Brands is a brand acquisition, licensing and development company, sponsored by Neuberger Berman Private Equity, which targets high quality brands with strong consumer awareness and long-term growth potential.

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  • Marquee Brands takes Ben Sherman to China

    Marquee Brands takes Ben Sherman to China

    A year after acquiring Ben Sherman, Marquee Brands has signed an agreement to have the British menswear brand distributed in China, Hong Kong, Macau and Taiwan.

    Its partnership with MRH SpaRotica Groupe encompasses both offline and online distribution, manufacturing and also the launch of a series of mono-branded Ben Sherman retail locations. Five shops will launch this year with at least 30 more planned. The first will be in Shanghai, opening by August, followed by Jiangsu, Hubei, Hunan and Sichuan.

    “Ben Sherman’s 50-plus years of British style and culture demonstrate the brand’s ability to stand the test of time,” says MRH president and CEO Richard Kisembo. “Our partnership with Marquee Brands is inspired by Ben Sherman’s iconoclast status among heritage brands. Heritage and culture continue to be a motivating factor in brands that have the ability to move generations at retail, a key factor to success in China.”

    Marquee Brands president Michael DeVirgilio says the demand for Ben Sherman is high in China where young consumers have become more global and sophisticated.

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  • Ben Sherman rescued by PE

    Ben Sherman rescued by PE

    Loss-making menswear retailer Ben Sherman has been bought by a private equity investor.

    US-based Marquee Brands has paid a mere £40.8 million for the business which it considers still has potential, despite its troubled state.

    “Ben Sherman remains a uniquely classic British brand with a loyal following across five continents and a smartness that’s ageless. Its heritage, style and authenticity fits perfectly within Marquee’s growing portfolio,” said Cory M. Baker, COO of Marquee Brands.

    “We are particularly excited about this transaction as Ben Sherman is consistent with our mission to acquire high quality brands with substantial global growth potential,” added Michael DeVirgilio, president of Marquee Brands in a statement.

    “The current management team under Oxford’s leadership has done a great job building on the core essence of the brand. We’ve received supportive messages from retailers across the globe that share our view of the growth opportunity ahead.”

    Ben Sherman, established back in 1963, is Marquee Brands’ second acquisition this year, after Italian luxury brand Bruno Magli.

    Marquee considers its recent acquisitions as building “a glowing portfolio of relevant, storied brands with rich history and a global footprint”.

    “Our plans to market and promote the brand across various lifestyle categories are well underway with new products and expanded retail coming to market as early as first quarter, 2016,” Marquee said in its statement.

    The brand has had a chequered history over the last 30 years. The last time it changed hands, after two successive management buyouts, was in 2004 when Atlanta-based Oxford Industries paid 3i and Irish PE investor Enterprise Equity about £80 million for the business.

    The brand made a failed foray into womens fashion and childrenswear in the 2000s, axed by Oxford in 2010.

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