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Tag: Martell

  • Martell launches fiery new edition of its Cordon Bleu cognac

    Martell launches fiery new edition of its Cordon Bleu cognac

    Pernod Ricard Travel Retail Asia Pacific has launched Martell Cordon Bleu Intense Heat Cask Finish – a limited edition reinterpretation of the Martell Cordon Bleu — featuring an eye-catching new package design.

    Martell Cordon Bleu Intense Heat Cask Finish is created through a toasting and six month finishing process never before used by Martell, which it says results in heightened fruit and spice taste notes. By increasing the heat applied to Martell Oak casks in a technique called ‘chauffe crocodile’, the new cognac “boasts intense aromas, a fruity citrus sweetness, a toasted nuttiness and robust spice”, the company added.

    The new limited edition is presented in a deep blue box, artfully embossed to replicate a charred wood effect. Aditionally, invisible thermochromic inks, which react with body temperature, turn fiery red when the box is rubbed, creating the illusion of glowing embers.

    Throughout January and February 2017, travellers in Hong Kong International Airport, Singapore Changi Airport, Taiwan Taoyuan International Airport, China and Malaysia airports as well as Hong Kong border shops will be able to experience Martell Cordon Bleu Intense Heat Cask Finish through tasting activities in store.

    In addition, to celebrate the Chinese New Year, Asia Pacific travel retail customers who purchase Martell Cordon Bleu Intense Heat Cask Finish will also receive a complimentary special edition red shopping bag.

  • Martell to unveil heated taste across Asia travel-retail

    Martell to unveil heated taste across Asia travel-retail

    The House of Martell is to release a limited-edition expression across Asia travel-retail in time for Chinese New Year, defined as its “most ground-breaking cognac to date”, the Martell Cordon Bleu Intense Heat Cask Finish.

    The new listing, which will be available at key travel-retail outlets in Hong Kong International airport (on January 1 2017), Hong Kong borders, Singapore, Taiwan, Shanghai, Beijing, Thailand and Malaysia at $229, is an iconic blend  matured for six months, in casks subjected to intense heat, in a method known as “chauffe crocodile”. The process in making this cognac has never been used before at Martell, which uses a much more intense flame to “burn” the oak.

    “Martell Cordon Bleu Intense Heat Cask Finish was created with the House of Martell’s core pillars of elegance, complexity and balance in mind,” said Martell Cognac Cellar Master Christophe Valtaud. “It celebrates the daring spirit of Martell Cordon Bleu, the most emblematic of all Martell cognacs, created in 1912 by Edouard Martell, the great-grandson and 10th descendent of the House’s founder. This carefully crafted cognac which is also the embodiment of our House’s spirit of curiosity, is set to again redefine the conventions of cognac and offers connoisseurs in Asia yet another truly unique taste experience,” he noted.

    The cognac releases roasted notes of mocha coffee and toasted almonds, characteristic of Martell Cordon Bleu, with sweet spicy notes – candied orange, cinnamon and honey – unleashed on the palate with unexpected intensity.

    The Martell Cordon Bleu Intense Heat Cask Finish is packaged in a deep blue box artfully embossed to replicate the crocodile leather-like pattern (charred wood effect) on the oak casks that results from the chauffe crocodile toasting method.

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  • Martell adds Asia travel-retail exclusive Millésime 1972

    Martell adds Asia travel-retail exclusive Millésime 1972

    Martell has unveiled its third addition to the Millésime Collection, called Millésime 1972, made exclusive to Asia travel-retail.

    The Martell Millésime 1972 is a limited-edition series with only 3,500 units numbered and bottled worldwide, of which 2,500 are exclusive to Asia’s travel-retail market, available at $838 with key product showcases in Hong Kong , Taoyuan, Changi and Kuala Lumpur International airports.

    The Martell Millésime 1972 bottle is inspired by the Martell “montre”, a small cylindrical carafe traditionally used to present samples of the various eaux-de-vie to the Cellar Master for blending. A vintage eau-de-vie, Millésime 1972’s sensory fullness has come of age after 43 years in old barrels and a resting period in the Chais de la Coquille, the Martell House’s oldest cellar in Cognac.

    Martell Millésime 1972 celebrates the expertise of the House, the perpetuating savoir-faire initiated by Jean Martell in 1715, with the promise of an unforgettable tasting experience.

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  • Pernod Ricard Asia troubles parent

    Pernod Ricard Asia troubles parent

    Despite difficulties in Asian travel retail, particularly in Korea, liquor supplier Pernod Ricard reports solid first-half 2015/2016 results totalling €5b ($5.7b) and organic growth of 3 per cent.

    It says the results represent a continued gradual improvement apart from difficulties for the Chivasbrand in the pernod Ricard Asia portfolio.

    There was a negative mix driven by geography – growth in India vs. a decline in China. Overall in Asia, the company had 5 per cent growth (or 4 per cent, taking into account the changing dates of the Chinese New Year) with double-digit growth in India. However, China declined by 2 per cent (down 8 per cent adjusting for Chinese New Year).

    “Our half-year results are solid, delivering a continued improvement in sales,” says chairman and CEO Alexandre Ricard. “Our strategy has remained consistent and is driving results, in particular in terms of innovation.”

    He says the company plans to continue improving its performance and will continue to support priority markets, brands and innovations.

    Pernod Ricard includes Cambodia, China, India, Indonesia, Malaysia, Sri Lanka, Thailand, The Philippines and Vietnam in its emerging markets, and lists its top 14 brands for organic growth as Absolut, Ballantine’s, Beefeater, Chivas Regal, Havana Club, Jameson, Kahlua, Malibu, Martell, Mumm, Perrier-Jouët, Ricard, Royal Salute and The Glenlivet.

    Formed in 1975 by the merger of Ricard and Pernod, the company has a workforce of about 18,000 people. Its decentralised organisation has six brand companies and 80 market companies in each key market.

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  • Martell embarks on Legendary Journeys in Asia Travel Retail

    Martell embarks on Legendary Journeys in Asia Travel Retail

    Martell has designed a limited edition gift box which contains Martell Cordon Bleu and a complimentary Martell XO miniature.

    The Martell Legendary Journeys gift box features a design which celebrates Martell Cordon Bleu’s heritage and will be available exclusively in Asia travel retail throughout January and February.

    Martell all around the world: the gift pack is available exclusively in Asia travel retail

    Created by graphic designer Neil Stevens, the gift pack features a map of the cities and countries linked with Martell Cordon Bleu’s history since its creation in 1912. Officially launched at Monte-Carlo’s grand Hotel de Paris, Martell Cordon Bleu is said to have proved an “immediate success”. Memorable moments in the product’s history include being served aboard the Queen Mary II on its maiden voyage in May 1936 and making its debut on Concorde in 1977 and the Orient Express in 1986.

    Key product showcases of Martell Legendary Journeys, priced at US$229, will take place in Hong Kong International Airport, Hong Kong Anway border shops, Singapore Changi Airport, Bangkok International Airport, Kuala Lumpur International Airport, Taipei Taoyuang Airport, Tokyo Narita Airport, Beijing Airport and Shanghai Airport.