Retail News CRM

Tag: Maruti

  • Sales Of Maruti Suzuki Ciaz Crosses The Three Lakh Milestone

    Sales Of Maruti Suzuki Ciaz Crosses The Three Lakh Milestone

    Maruti Suzuki reports that the total sales of the Ciaz sedan have crossed the three lakh milestone. The Maruti Suzuki Ciaz was launched in 2014 and it becomes the fastest model in its segment to achieve the landmark. The Ciaz is offered only with a 1.5-litre petrol engine which makes 102 bhp at 6,000 rpm against 138 Nm at 4,400 rpm. Customers can choose between a 5-speed manual gearbox and a 4-speed torque converter automatic unit. Prices for the Maruti Suzuki Ciaz start at ₹ 8.72 lakh and go up to ₹ 11.71 lakh (ex-showroom, Delhi).

    Speaking on the milestone, Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, said, “Since its launch in 2014, Ciaz has redefined the segment with its class-leading space, design and sophistication & has witnessed a resounding success in the highly competitive premium sedan segment. The milestone of 3 Lakh sales demonstrates customer’s faith and confidence in the brand”.

    Recently, Maruti Suzuki issued a massive recall for petrol models of the Ciaz, Ertiga, Vitara Brezza and XL6 vehicles. According to the company’s regulatory filing on the Bombay Stock Exchange, a total of 181,754 units, manufactured between May 4, 2018 and October 27, 2020, are said to be affected. The carmaker has said that the recall is for the inspection and replacement of the vehicle’s motor generator unit, which may have a potential safety defect. The company further stated that the inspection and replacement will be done free of cost.

    Lees ook:

  • Maruti Suzuki To Increase Car Prices From April

    Maruti Suzuki To Increase Car Prices From April

    Maruti Suzuki has announced that it will be increasing car prices across its model line-up from April 2021. In a regulatory filing, the country’s largest car manufacture said “Over the past year the cost of company’s vehicles has been impacted adversely due to increase in various input costs. Hence, it has become imperative for the company to pass on some impact of the above additional cost to customers through a price increase in April 2021.” Maruti Suzuki India has not announced the quantum or percentage of the price hike, but it has said that the price hike will vary for different models.

    It is quite common for Original Equipment Manufacturer or OEMs to increase vehicle prices in India at the start of the new financial year. In fact, Maruti Suzuki India had also increased its prices in January 2021, making this the second price revision in just three months. Among other OEMs, Isuzu Motor India has also announced its plan to the prices of its D-Max Regular Cab and the D-Max S-Cab in India, by ₹ 1 lakh, from April 1, 2021. And we expect a few other manufacturers to join the bandwagon soon.

    Currently, Maruti Suzuki India has 15 models in its combined line-up from Arena and Nexa brands. While its most affordable model, the Alto its priced between ₹ 3 lakh to ₹ 4.48 lakh, its flagship model, the S-Cross is priced from ₹ 8.39 lakh, going up to ₹ 12.39 lakh.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Maruti Suzuki Records 19.3% Production Growth In February 2021

    Maruti Suzuki Records 19.3% Production Growth In February 2021

    Maruti Suzuki India has announced production figures for the month of February 2021. India’s leading carmaker said its total production increased by 19.3 percent to 1,68,180 units in February against 1,40,933 units produced in the same month last year. The numbers recorded last month are slightly better than what the automaker posted in February 2020. The total number of passenger vehicles manufactured last month were 1,65,783 units in comparison to 1,40,370 units in the corresponding month last year, witnessing a growth of 18 percent.

    The Indo-Japanese carmaker manufactured 1,60,975 units in January 2021 as against 1,68,180 units, witnessing a marginal month-on-month (MoM) growth of 4 percent. The production of mini hatchbacks – Alto and S-Presso in February 2021 decreased marginally by 4 percent to 28,213 units as compared to 29,676 units produced in the same month last year. However, compact vehicles such as WagonR, Celerio, Swift, Dzire, Ignis, Baleno, and the Glanza saw production growth of 21.22 percent with 91,091 units against 75,142 units manufactured a year ago. The Maruti Suzuki Ciaz compact sedan saw a decline in production by 34.13 percent to 1,943 units as compared to 2,950 units manufactured in February 2020.

    Lees ook:

  • Maruti Suzuki Hikes Prices Due To Higher Costs

    Maruti Suzuki Hikes Prices Due To Higher Costs

    Maruti Suzuki India Ltd will raise prices for some car models to mitigate the impact of rising costs, the country’s largest automaker by market value said on Monday.

    The move comes after rival Mahindra and Mahindra Ltd increased prices of its personal and commercial vehicles by 1.9% this month due to higher commodity prices and input costs.

    Indian automakers were already under pressure due to costs and weak demand when the pandemic dealt a blow last March.

    Since then, carmakers have resumed operations and seen demand return during India’s festive season in October-November, but have warned of demand uncertainties ahead.

    Lees ook:

    Lees ook:

  • Maruti Suzuki To Resume Operations At Its Manesar Plant From May 12

    Maruti Suzuki To Resume Operations At Its Manesar Plant From May 12

    In a notification to the Bombay Stock Exchange (BSE), Maruti Suzuki, India’s largest car manufacturer by volumes has said that it will resume operations at its Manesar plant from May 12, 2020. The same will be carried out with the necessary standards of hygiene and social distancing. There is no clarity on when operations at the company’s plants in Gurugram, Haryana and Hansalpur, Gujarat will be resumed. Maruti has already begun working on getting things back to normal as it issued a set of comprehensive safety guidelines for its dealerships to restart operations.

    The SOP says that social distancing will be maintained in the best possible manner and employees are instructed to avoid physical contact as much as possible. Customers will be entertained one at a time and they will be given prior appointments. All people entering the showroom will be screened at entry gates for temperature. As far as test drives are concerned, that shall be provided only if customers ask for it and the vehicle will be sanitized after every round of a test drive.

    The dealerships will especially sanitize the surfaces that are frequently touched like the steering wheel, gear knob, hand brake lever, switches, touchscreen and stereo system among others. The seats will also be covered with disposable covers which will have to be replaced after every test drive. All dealerships employees and their health will be monitored via an app, which works in conjunction with the Aarogya Setu app.

    Lees ook:

    Lees ook:

  • Maruti Suzuki Records Production Growth In November 2019 After Eight Months

    Maruti Suzuki Records Production Growth In November 2019 After Eight Months

    Gaining volumes from a strong festive season sales, Maruti Suzuki has managed to record a growth in production numbers in the month of November, after cutting down volumes for eight months straight in a row. India’s largest carmaker manufactured 141,834 units in November 2019 as compared to 135,946 units it manufactured in the same month last year, posting a year on year (YoY) growth of 4.33 percent. The company had cut its production by 20.70 percent at 119,337 units in October 2019 as compared to 150,497 in the same month last year.

    To cash in the festive season demand, the carmaker had rolled out some attractive discounts and benefits of up to ₹ 1.5 lakh on its highly popular models like the Vitara Brezza and Swift which helped the company to pull off decent sales amidst the slowdown in the auto industry. Both the compact and utility vehicle (UV) segments have recorded double-digit production growth, after the revival in sales.

    The compact segment which includes models like the Swift, Dzire, new Wagon R, Baleno, Celerio, Ignis, and the Baleno dubbed Glanza that is supplied to Toyota grew at 18.83 percent at 78,133 units as compared to 65,754 units which were manufactured a year ago. The UV segment which has models like the Vitara Brezza, S-Cross, Ertiga and XL6 was up by 18 percent at 27,187 units as against 23,038 units which rolled off the assembly line in the same month a year ago.

    The mid-size sedan, Ciaz also recorded an uptick of 25 percent in production at 1830 units as compared to 1460 units which were manufactured in the same month a year. That said, the Mini segment and Vans segment witnessed a slump of 20 percent at 24,052 units (30,129 in November 2018) and 42.76 percent at 7882 units (13,768 units in November 2018), respectively. The total production of passenger vehicles grew by 3.67 percent at 139,084 units as compared to 134,149 units in the same month last year. The production of its only commercial vehicle, the Super Carry went up by 53.03 percent at 2750 units as compared to 1797 units in the same month a year ago.

    Maruti Suzuki had witnessed a YoY sales growth of 4.5 percent in October 2019 at 153,435 units as compared to the 146,766 units sold during the same month last year and that has reflected in its November production numbers as the company tends to maintain its inventory level. That said, in November, the domestic sales again dropped by 3.2 percent at 141,400 units last as compared to 146,018 units in the same month last year. This leaves us wondering about how the decline in November sales will reflect on its December production numbers.

    Lees ook:

  • Maruti Suzuki Expands Its Arena Retail Channel To 450 Showrooms Across India

    Maruti Suzuki Expands Its Arena Retail Channel To 450 Showrooms Across India

    Maruti Suzuki started transforming its dealerships to a more modern and digitally integrated Arena Experience Centres back in 2017. Within two years the company has expanded to a total of 450 Arena showrooms across 323 cities in India. Maruti decided to go premium with separate Nexa dealerships for models like the Baleno, S-Cross, Ignis and the Ciaz, which helped it position the brand as an upmarket carmaker, but there was a concern that required to be addressed. Following the digitalization trend and upgrading its showrooms to suit the liking of new-age customers, the rationale behind Arena was also to make sure that its existing and small car customers don’t feel left out.

    Speaking on the new milestone, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “We launched Maruti Suzuki Arena with a strategy to transform our network and meet the expectations of offering an evolved car buying experience to the young, dynamic and contemporary Indian customers. The two-year milestone is a marquee statement to showcase our commitment towards customer satisfaction. We are delighted to celebrate over 450 Arena showrooms and we look forward to offering experiences with revolutionary design and innovative technology that are at par with global benchmarks.”

    Arena showrooms are equipped with touchscreens to give every detail to the customers before they approach towards the car to get hands on experience. Specifications, features, color options, EMI options, Accessories, etc information are available on the touchscreen panel and customers even get the option of online and offline purchase. Maruti Suzuki is also integrating iCreate configurator in Arena dealerships to offer a 360-degree view of the car. Maruti Suzuki claims that users are also active on the Arena website and it has around 4.74 million visitors every month.

    Lees ook:

    Lees ook:

  • Maruti Suzuki Expands Its Arena Retail Channel To 450 Showrooms Across India

    Maruti Suzuki Expands Its Arena Retail Channel To 450 Showrooms Across India

    Maruti Suzuki started transforming its dealerships to a more modern and digitally integrated Arena Experience Centres back in 2017. Within two years the company has expanded to a total of 450 Arena showrooms across 323 cities in India. Maruti decided to go premium with separate Nexa dealerships for models like the Baleno, S-Cross, Ignis and the Ciaz, which helped it position the brand as an upmarket carmaker, but there was a concern that required to be addressed. Following the digitalization trend and upgrading its showrooms to suit the liking of new-age customers, the rationale behind Arena was also to make sure that its existing and small car customers don’t feel left out.

    Speaking on the new milestone, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “We launched Maruti Suzuki Arena with a strategy to transform our network and meet the expectations of offering an evolved car buying experience to the young, dynamic and contemporary Indian customers. The two-year milestone is a marquee statement to showcase our commitment towards customer satisfaction. We are delighted to celebrate over 450 Arena showrooms and we look forward to offering experiences with revolutionary design and innovative technology that are at par with global benchmarks.”

    Arena showrooms are equipped with touchscreens to give every detail to the customers before they approach towards the car to get hands on experience. Specifications, features, color options, EMI options, Accessories, etc information are available on the touchscreen panel and customers even get the option of online and offline purchase. Maruti Suzuki is also integrating iCreate configurator in Arena dealerships to offer a 360-degree view of the car. Maruti Suzuki claims that users are also active on the Arena website and it has around 4.74 million visitors every month.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Upcoming Maruti Suzuki XL6 Will Be BS6 Compliant

    Upcoming Maruti Suzuki XL6 Will Be BS6 Compliant

    Maruti Suzuki India’s today announced that half of its petrol line-up is already Bharat Stage VI or BS6 compliant. The Indo-Japanese carmaker is the first OEM to bring BS6 compliant vehicles in the mass segment, ahead of the statutory timeline, and currently, the Alto 800, Wagon R 1.2, and petrol options of the Swift, Baleno, Dzire, and Ertiga have already made the shift to BS6. In fact, the BS6 models offered by the company currently constitute around 70 percent of the total petrol vehicles sold. Now, the carmaker has confirmed that the upcoming Maruti Suzuki XL6 premium MPV will also be BS6 compliant from the time of its launch, which is slated for August 21, 2019.

    Like the aforementioned models, the upcoming Maruti Suzuki XL6 is likely to get only a petrol BS6 engine, while the diesel options are likely to remain BS4 compliant for now. The new XL6 will get the new BS6 compliant 1.5-liter K15 petrol motor with the company’s SHVS (Smart Hybrid Vehicle by Suzuki) technology, which was recently introduced in the Ertiga. The XL6 is also likely to come with the Ertiga’s 1.5-litre diesel motor. Both engines are mated to a 5-speed manual gearbox as standard, along with an optional 4-speed automatic torque converter for the petrol model.

    The new Maruti Suzuki XL6 will get the same 1.5-liter BS6 petrol engine that powers the Ertiga

    Maruti Suzuki introduced its first BS6 compliant petrol car, a Baleno in April 2019. This was followed by the launch of BS6 compliant petrol variants of Alto 800, WagonR (1.2-litre), Swift, Dzire, and Ertiga much before the government stipulated date of implementation of the regulations. The BS6 compliant petrol vehicles will lead to a substantial reduction of nearly 25 percent in Nitrogen Oxide (NOx) emissions.

    Talking about the company’s proactive measures to introduce BS6 cars beforehand, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India said, “As a responsible and environment-conscious brand, Maruti Suzuki is aligned with Government of India’s vision to introduce BS6 compliant vehicles before April 2020. Seven of our top-selling models are BS6 compliant much before the deadline. We are committed to progressively upgrade our entire range of petrol cars to BS6 technology before stipulated timelines. The BS6 vehicles use Suzuki’s proven technology that helps to substantially reduce the emissions thus contributing to a cleaner and greener environment.”

    Lees ook:

    Lees ook:

  • Maruti Suzuki Cut Production By 18% In May

    Maruti Suzuki Cut Production By 18% In May

    Maruti Suzuki India had cut cut its production by 9.6 per cent to 147,669 units in April this year from 163,368 in April 2018.The company has now announced a further cut in vehicle production by over 18 percent in May, according to a regulatory filing. It is the company’s fourth consecutive month of taking a production cut

    Barring Super Carry, the company reduced production of all other segments, including that of its big selling compact and mini cars last month. MSI slashed production of passenger vehicles, including Alto, Swift and Dzire, by 18.88 percent to 1,48,095 as compared to 1,82,571 units in May 2018.

    The company cut production of mini segment vehicles by 42.29 percent to 23,874 units last month as against 41,373 units in the year-ago period. MSI also slashed production of compact segment cars by 9.54 percent to 84,705 units in May from 93,641 units in corresponding month of last year. Production of utility vehicles also witnessed a decline of 3.21 percent to 24,748 units, as against 25,571 units in May last year.

    Overall passenger vehicle sales in India dropped over 17 percent in April, the worst monthly fall in nearly eight years, as subdued sentiment and the ongoing liquidity crunch hit car sales.

  • Maruti Suzuki Inaugurates 400th Arena Showroom

    Maruti Suzuki Inaugurates 400th Arena Showroom

    Maruti Suzuki India Limited announced that it recently inaugurated its 400th Arena showroom and the milestone comes in less than two years. Maruti Suzuki Arena retail showrooms sport a modern look and are now present in 278 cities and towns in India. The company’s total sales network has crossed 2,940 showrooms covering more than 1,860 towns and cities.

    Commenting on the landmark, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “We launched Maruti Suzuki Arena with a strategy to transform our network and meet expectations of young, dynamic and evolved Indian customers. It is an important step in our journey of transformation. In less than two years, we have opened the 400th ARENA showroom. This transformation is built on continuous research, listening to the customer and anticipating future trends. The effort is to align with ever-evolving customer and offer experiences at par with global benchmarks.”

    The Arena dealerships come with modern amenities and sport a large touchscreen panel that potential customers can access to check out specs, features, colors, etc. The touch panel will also offer buyers a 360 view of the car along with iCreate configurators for vehicles like the Brezza and the Swift. Owners will also be able to reload pre-configured variations of cars that they might have customized on their own computers, iPads or phones directly onto the screen here. All Maruti Suzuki showrooms across India will progressively adapt to the new ARENA for to provide enhanced customer experience

  • Maruti Suzuki Announces Service Camp For Fleet And Taxi Owners

    Maruti Suzuki Announces Service Camp For Fleet And Taxi Owners

    Maruti Suzuki has announced a service camp for Fleet and Taxi owners. The camp has been kick-started across all dealer workshops. The company says that Taxi and Fleet operators have higher running and hence their vehicles demand more frequent attention. The campaign then is targeted towards their categorical requirements. The company has advised fleet and taxi owners to visit their nearest authorized service center to avail complimentary car health check and other exciting benefits.

    A complimentary detailed vehicle health check including AC, Brakes, Clutch, Suspension, Battery will be offered. Additionally, seeing the summer vacations coming up in the month of June and July, this campaign ensures that taxi owners are ready to serve the customers during this vacation period. The company had opened the camp last year too and it saw the participation of over 48,000 participants.

    Lees ook:

    Lees ook:

    Lees ook:

  • Maruti Suzuki Opens 300th Commercial Vehicle Outlet

    Maruti Suzuki Opens 300th Commercial Vehicle Outlet

    Maruti Suzuki India has inaugurated its 300th commercial vehicle showroom in India. The 300th outlet comes in less than three years, and with it Maruti Suzuki’s Commercial retail outlet network is now present in over 230 cities across the country. With the recent addition, the Company’s total sales network has crossed over 2,940 showrooms covering more than 1,860 towns and cities. Currently, the company sells only the Super Carry LCV in the country and it commands a 12 percent market share in India and it’s sold 23,000 units already ever since it was launched. It is offered in two colors Superior White and Superior Silver.

    The Super Carry LCV comes with a loading bay of 3.25 sq.mt and offers a payload capacity of 740 kg. The ground clearance stands at 175mm, while suspension duties are performed by MacPherson struts at the front and a rigid axle with leaf springs at the rear. The wheelbase measures 2110mm and at 4.3 meters, the turning radius similar to that of a hatchback. The LCV gets all the basic features including a light steering wheel, mobile charging socket, dual assist grip, multi-purpose storage spaces, lockable glovebox and bottle holders. An air-conditioner, however, is missing from the ensemble.

    The Super Carry is available with a diesel engine in the country and this 793cc twin-cylinder diesel engine that made its debut on the Celerio last year and comes paired to a 5-speed manual transmission. However, the diesel variant will be discontinued as it would not comply with the upcoming BS6 norms. The company will therefore only offer it with petrol and the CNG variant, which according to the company will be great for its consumers.

    Shashank Srivastava, Executive Director, Maruti Suzuki India said, “The Light Commercial Vehicle segment has been the largest volume contributor in the commercial vehicle industry in the country. Globally, Suzuki Motor Corporation has expertise in this segment and the Super Carry is part of that lineage. Super Carry for India has been developed specifically keeping in mind the unique requirements of the Indian mini truck customer. Starting the commercial segment with Super Carry, we have rapidly rolled out our network to keep pace with the growing demand and business opportunity for light commercial vehicles. With the growth in entrepreneurship and businesses, we see a continuous requirement of Light commercial vehicles for various business applications.”

    Lees ook:

  • Maruti Suzuki Vitara Brezza To Be Manufactured At Toyota’s Plant

    Maruti Suzuki Vitara Brezza To Be Manufactured At Toyota’s Plant

    It was in 2017 that Toyota and Suzuki showed interest in working together in several markets including India and two years down the line the alliance is about to bear fruit. Both companies have spelt out the areas of collaboration and it is known that Maruti Suzuki will share the Ciaz, Ertiga, Baleno and Vitara Brezza with Toyota for India and other developing markets. Maruti Suzuki has also shared that it will make use of the unutilised production capacity of Toyota’s Bengaluru plant to assemble the Vitara Brezza.

    Speaking with carandbike, R.C. Bhargava- Chairman, Maruti Suzuki India said, “Toyota has some spare capacity in their Bangalore plant. We will use that capacity to manufacture the Brezza. That saves us the investment which otherwise would have been required. We will utilise that capacity, so it’s a win-win for both of us. We get cars without making any investment and they get something to use their capacity. So we are all looking always to maximise the efficiency of the total system.”

    Toyota Kirloskar Motor’s total annual production capacity is 310,000 units. The first plant which started production in 1997 has a production capacity of 100,000 units and operates at full capacity to assemble the Innova Crysta and Fortuner. The second plant which started production in 2010 is used to manufacture Toyota’s sedan and the Etios Liva hatchback and has a production capacity of 210,000 units. Maruti Suzuki is likely to manufacture the VItara Brezza in this plant as more than half of its capacity is left unexploited.

    Maruti Suzuki has confirmed that it will phase out current diesel engines from its line-up by April 1, 2020. The company has also reaffirmed that the Vitara Brezza will soon be offered with the petrol engine and chances are that the company may introduce the in-house developed 1.5-litre DDiS 225 diesel engine if it sees substantial demand for diesel variants in the segment. Since Toyota badged Maruti Suzuki vehicles are expected only by late 2019 or early 2020, there is a possibility that Maruti will manufacture the Vitara Brezza with new engines at Toyota’s second plant in Bengaluru.

    Lees ook:

  • Maruti Suzuki Ertiga Launched With The New 1.5-Litre Diesel

    Maruti Suzuki Ertiga Launched With The New 1.5-Litre Diesel

    Just days after announcing phasing out of diesel engines within a year, Maruti Suzuki has launched the 2019 Ertiga with its in-house developed 1.5-litre, DDiS 225 diesel engine. Maruti is offering the Ertiga 1.5 in three variants- VDI, ZDI and ZDI+ with prices starting at ₹ 9.86 lakh for the base trim and going up to ₹ 11.20 lakh for the top-end variant, all prices ex-showroom, Delhi. The DDiS 225 which will eventually replace the Fiat-sourced 1.3-litre DDiS 200 made its debut in the Maruti Suzuki Ciaz. At present, the 1.3-litre DDiS 200 engine will be offered alongside the new engine.

    It’s a 1498 cc, four-cylinder, turbocharged engine which churns out 94 bhp at 4000 rpm and 225 Nm of peak torque at 1500 – 2500 rpm. In fact, the DDiS 225 nomenclature alludes to the maximum torque the new engine puts out. Maruti has used Dual-Mass flywheel as a linkage between the engine and the transmission which helps to channelize the torque evenly, in-turn adding to the refinement. This engine in the Ertiga is mated only to a six-speed manual gearbox as standard and an automatic transmission is not on option as of now.

    The Maruti Suzuki Ertiga is India’s best-selling MPV and commands a market share of 39 per cent in its segment.

    The second-generation Maruti Suzuki Ertiga was launched last year in November and has been India’s best-selling MPV since then. It commands a market share of 39 per cent in the segment and Maruti Suzuki has sold over 40,000 units since its launch which is a year-on-year growth of a whopping 150 per cent in the November-April period.

    Maruti Suzuki in its last quarter financial result announcement had said that it will phase-out all its diesel models by April 2020 when the BS6 norms will kick-in, pertaining to the high transition cost. However, the company’s Chairman R C Bhargava did mention that the 1.5-litre engine may have future in bigger models if the market demand is there. After the Ertiga, we also expect the DDiS 225 engine to make its way in the S-Cross which is Maruti’s only model above four metres, yet to get the new 1.5-litre DDiS 225 diesel engine.

    Lees ook:

    Lees ook: