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Tag: Marvel

  • Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Marvel has joined forces with Oreo to introduce the ‘Legend Cookies’ series, set to hit retailers across the country on February 2.

    The Legendary Collaboration

    This exclusive collaboration, dubbed ‘Marvel Oreo Stuf of Legends’, features limited-edition cookie packs adorned with artwork by notable artist Todd Nauck. The unique cookies feature 32 different designs, each one representing characters from popular Marvel franchises including The Avengers, Spider-Man, X-Men, and The Fantastic Four.

    Matt Foley, the Vice President of Oreo, views this partnership as a significant cultural event that strengthens bonds with fans by creating shared moments of joy. According to him, “This collaboration elevates the iconic status of both brands by transforming fans from mere spectators into active participants. They are encouraged to engage in Super Hero-inspired play through the medium of Oreo cookies.”

    Unveiling the Cookie Collection

    As of now, three out of the four pack designs have been released. However, Oreo plans to incorporate elements of Marvel’s villainous characters as a narrative strategy to bridge the gap between these distribution phases, encouraging fans to complete the entire set.

    Liz Shortreed, Senior Vice President of Disney Consumer Products for the Americas and Global Softlines, believes that collaborating with Oreo enables them to infuse Marvel’s storytelling into everyday activities. As she explains, “This partnership transforms snack-time into an enjoyable fan experience, complete with iconic characters and engaging digital interactions.”

    The pre-sale for these limited-edition packs begins on January 26 on the snack company’s official website. The nationwide retail launch will then take place on February 2.

    Oreo’s Continued Innovations

    In the previous year, Mondelez International broadened its Oreo product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States, scheduled for release in January.

    Questions & Answers

    What is the ‘Marvel Oreo Stuf of Legends’ collection?
    This is a limited-edition cookie pack collection introduced by Oreo in collaboration with Marvel. It features cookies with 32 unique designs representing characters from various Marvel franchises.

    When will the limited-edition packs be available for pre-sale?
    The pre-sale of these packs starts on January 26 on the snack company’s official website.

    What are some recent additions to the Oreo product line?
    In the previous year, Oreo expanded its product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States.

  • Marvel x Miniso expands across Australia

    Marvel x Miniso expands across Australia

    Chinese homewares chain Miniso has launched its Marvel x Miniso collection in several stores in Australia and plans to expand the range over the coming weeks.

    The collection first landed in Miniso’s The Galeries store in Sydney on July 25, followed by openings in Chadstone Parramatta and Elizabeth Street in Melbourne in early August, with more stores to be added.

    The retailer claims to be the only official retailer and supplier of Marvel worldwide.

    “The first Marvel store in Sydney has been an instant success with customers and investors flocking to the unveiling,” a Miniso spokesperson said.

    Marvel store in Sydney has been an instant success with customers and investors flocking to the unveiling,” a Miniso spokesperson said.

    “Marvel is now the largest growing movie franchise with many more exciting movies and characters about to be unleashed onto the big screen. Miniso as a partner will be able to unveil these characters and icons in some 4000 stores worldwide.

    “We are so excited to be able to bring to Australia this amazing new store for all the Marvel and Miniso fans.”

    Australia is not the first country to get the Marvel treatment. The Marvel x Miniso collection, including Captain America, Spider-Man, and Iron Man-themed goods, has also appeared in stores across Indonesia, China, Hong Kong and Singapore.

    Miniso founder and global chief executive Ye Guofo called Marvel the world’s top IP, and said good products should serve a broader market, rather than a niche.

    “This is the reason why Miniso would cooperate with Marvel,” Ye said in a statement.

    “We will continue to follow the principle of high quality and affordable price, and bring authentic peripheral products with first-class quality and affordable price to Marvel fans around the world.”

    Ada Dou, executive vice president of Miniso’s commodity center, said the partnership would provide access to new markets for both Marvel and Miniso.

    “With this cooperation, Marvel can open up the female market, while Miniso can attract more male consumers through its series of products at the same time,” Ada said.

    According to Miniso, the brand attracted turnover of RMB 17 billion ($3.6 billion) in 2018 and has previously partnered with Hello Kitty, Adventure Time, We Bare Bears, Pink Panther, and Sesame Street.

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  • Hyundai Motor introduces Kona Iron Man edition

    Hyundai Motor introduces Kona Iron Man edition

    Hyundai Motor said Friday that it will begin sales of its limited Kona Iron Man Edition in the Korean market from Jan. 23. The superhero edition of the SUV was developed over two years with Marvel and is the first production car to feature Marvel characters. The vehicle includes headlamps similar to the Iron Man helmet’s visor, a Marvel logo on its hood and design features from the superhero’s suit.

    According to the carmaker, the new limited edition comes in matte metallic grey, inspired by Iron Man’s original suit featured in a 1963 Marvel Comics series.

    The edition sports a 1.6-liter turbocharged engine and a seven-speed dual-clutch transmission.

    Of the total 7,000 Iron Man edition Kona’s to be sold globally, 1,700 of the units are in Korea.

    For local buyers, the limited-edition model will cost 29.45 million won ($26,420).

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  • The Marvel Experience Thailand opens in Bangkok

    The Marvel Experience Thailand opens in Bangkok

    The Marvel Experience Thailand opens in Bangkok.  South East Asia’s first Marvel Experience-branded attraction has launched at Bangkok’s Mega Bangna mall.

    The Marvel Experience Thailand stretches over two hectares. It’s sited at the Mega Bangna (Bang Phli) mall, halfway between Suvarnabhumi International Airport and the centre of Bangkok.

    “From our success with the launch of The Marvel Experience (TMX) in the United States of America and elsewhere, a number of countries have reached out and invited us to bring TMX to them,” said Rick Licht, CEO of Hero Ventures. “As Thailand is a major fan base for Marvel, we believe that Thailand is the perfect country to which we should bring this adventure.”

    The new attraction has two major zones – a reception building and the Attraction Zone. As visitors enter they will find themselves at the ticket office. F&B options The Avengers Café and the Super Hero Snack Bar are on hand. The Marvel Adventure Zone offers play for smaller children. Guests can also browse the Marvel Experience Super Store, with a wide range of Marvel licensed products. The Marvel Experience Thailand merchandise is exclusive to the venue.

    Guests then enter the Holding Zone Beta, a prepping area before guests move into the main Attraction Zone. Once inside the Attraction Zone, guests are invited to become S.H.I.E.L.D agents. They then join Spiderman, Captain America, Iron Man, Thor, Hulk, Black Widow, Black Panther and other Marvel heroes in a two-hour campaign. The immersive battle offers a compelling combination of hyper reality, interactive and multimedia technology games. It also includes AR and VR simulations.

    The Marvel Experience also offers a 4D motion ride and a 360-degree 4D stereoscopic projection dome. Guests also have the opportunity for meet and greets with Marvel heroes.

    TMX is collaborating with their local partner Hero Experience to manage the attraction. Surakiat Thienthong, co-CEO of Hero Experience, says he hopes the new attraction will become a key tourist focus in Bangkok, helping to boost overall numbers of tourists for Thailand.

    “We plan to communicate with both Thai people and international tourists,” says Thienthong. “For Thailand, our strategy is to integrate marketing communication across all media channels: TV, radio, online, out-of-home media, including marketing activities every month.”

    He adds that, for the international market they will “promote through media and key influencers in each country as well as find the right travel agent partners to broaden our target groups.”

    The addition of branded retailtainment is in line with current trends in retail.

    It seems the world can never get enough of Marvel. Earlier this year Blooloop reported on the opening of a £1million Marvel Super Heroes attraction at Madame Tussauds Blackpool.  Meanwhile the Marvel Summer of Super Heroes is in full swing at Disneyland Paris.

    View gallery below for more pictures of the venue (7 images) :

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  • Uniqlo US to open at Disney resort

    Uniqlo US to open at Disney resort

    Disney Springs, at Walt Disney World Resort in Lake Buena Vista, Florida, will be the location for the latest store for Japanese fashion retailer Uniqlo US.

    Opening next month, the first Uniqlo store in the US southeast will occupy 25,000 sqft (2300 sqm) across two sales floors. It will showcase the brand’s full assortment of LifeWear as well as items incorporating its Japanese heritage plus special Disney-inspired products.

    “We hope to make every day at our store feel like opening day for our customers,” says Uniqlo US CEO Hiroshi Taki.

    There will be Japanese-inspired daily giveaways, as well as in-store events each week and month like Taiko drummers and a Japanese-style game show.

    Uniqlo continues its link with Disney, which started in May last year with its global launch of a line featuring Mickey Mouse as a professional tennis player and golfer. The same month, the store launched Disney’s new Tsum Tsum concept plush toys.

    Uniqlo-Disney-Spring-Florida

    In July, Uniqlo announced “friendship in Disney Pixar movies” as the theme for its annual UT (Uniqlo T-shirt) Grand Prix 2016 design contest.

    The following month Uniqlo launched the “Magic for All” global initiative with Disney Consumer Products, adding Marvel action and Star Wars themes to its LifeWear fashions.

    In September, Uniqlo opened a Magic for All store on the fifth floor of its Shanghai global flagship store, the largest in the world, and in April the Magic for All line was installed on the 12th floor of the Uniqlo Ginza Global Flagship Store in Tokyo. It will be there until the end of next month.

    A brand of Fast Retailing, Uniqlo has 43 stores in the US, including Boston, Los Angeles and Seattle, and its online store.