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Tag: Masan Group

  • Alibaba Buys Minority Stake in Vietnam Beauty Retailer Hasaki

    Alibaba Buys Minority Stake in Vietnam Beauty Retailer Hasaki

    Alibaba has agreed to acquire a minority stake in Vietnamese cosmetics chain Hasaki, securing direct exposure to an omnichannel beauty network with more than 140 physical stores.

    According to a report on November 18, 2023, the transaction gives the Chinese retail giant direct access to a domestic beauty and personal care sector valued at $2.2 billion that is growing at 7 per cent annually.

    Hiep Dinh, founder and chief executive of Hasaki, confirmed the partnership with Alibaba International as modern specialty chains continue to displace independent merchants across Vietnam.

    Terms and Network Scale

    Hasaki operates a retail platform spanning its nationwide branch footprint, an e-commerce website, a mobile application and online store accounts. Ho Chi Minh City-based Koru Capital served as the financial advisor to Hasaki for the transaction.

    Hong Kong venture capital firm Excelsior Capital Asia previously backed the retailer, which was founded in 2016. As of November 2023, the chain counts 3.8 million members and has approximately 750,000 monthly shoppers.

    Modern Trade Displaces Independent Shops

    Vietnam’s beauty trade is shifting away from fragmented street shops and individual vendors toward standardised retail chains. Structured store networks offer verified supply chains, which matter to consumers wary of counterfeit products in personal care.

    Specialty chains also hold bargaining use against international beauty brands seeking reliable nationwide distribution. For commercial landlords, dedicated health and beauty outlets represent steady footfall drivers as shopping centres expand outside tier-one urban cores.

    Strategic Deployment in Southeast Asia

    Alibaba completed the transaction through Alibaba International Digital Commerce (AIDC), the business unit formed during the parent group’s corporate restructuring in March 2023. AIDC runs wholesale platform Alibaba.com alongside regional consumer operations including Lazada, AliExpress, Trendyol and Daraz.

    AIDC lifted its third-quarter 2023 revenue by 53 per cent year-on-year to $3.36 billion. Backing offline networks provides Alibaba with logistics and customer-acquisition infrastructure that purely digital storefronts struggle to duplicate efficiently.

    Competition for organised cosmetics sales in Vietnam has accelerated over the past three years. Mekong Capital backed local chain Beauty Box in 2021, following the market entry of Social Bella with support from L Catterton in 2020.

    Building Offline Reach in Vietnam

    The deal builds on previous capital deployments by Alibaba in Vietnamese consumer infrastructure. In 2021, Alibaba teamed up with BPEA EQT to lead a $400 million cash purchase of a 5.5 per cent stake in The CrownX, the integrated retail subsidiary of Masan Group.

    That transaction paired Lazada’s online channel with Masan’s grocery network, setting a precedent for integrating tech operations with brick-and-mortar shelf space.

    Hasaki has set a target to control at least 35 per cent of Vietnam’s domestic beauty and cosmetics market share by 2027.

  • SK buys 9.5% stake in Vietnam’s Masan Group

    SK buys 9.5% stake in Vietnam’s Masan Group

    SK Group will acquire a 9.5 percent stake in Vietnamese food and beverage company Masan Group to become its largest foreign shareholder.

    The Korean conglomerate announced Wednesday that it has agreed to acquire the stake at $470 million. The two companies will jointly look for business opportunities in Vietnam through strategic investments.

    Masan Group is at the top of the Vietnamese food and beverage market. Its business portfolio expands into finance, animal breeding and mineral mining. Its yearly revenue posted 1.9 trillion won ($1.7 billion) last year.

    “The latest investment is meaningful in a way that it is part of the group’s effort to secure new business opportunity in the global markets just like Chairman Chey Tae-won emphasized in his New Year speech early this year,” said Lee Hang-soo, head of the group’s PR team in a statement Wednesday.

    “SK Group and Masan Group will cooperate to develop new businesses in Vietnam as well as elsewhere in the Southeast Asia region,” he added.

    SK Group has been showing keen interest in fortifying its global business over the past few years.

    SK has been looking for business opportunities in the United States, China and Southeast Asia. The group had established a new investment arm in Singapore based on joint investment from its five subsidiaries.

  • Masan Group solidifies strategic partnership with Singha

    Masan Group solidifies strategic partnership with Singha

    Masan Group Corporation closed the first round of funding of its strategic partnership with Singha Asia Holding last month.

    Singha contributed US$650 million (Bt23.2 billion), comprising $50 million for a 33.3-per-cent equity interest in Masan Brewery and $600 million for a 14.3-per-cent equity interest in Masan Consumer Holdings.

    Proceeds of the $600-million into Masan Consumer Holdings facilitated the purchase of additional shares in Masan Consumer, the non-alcoholic branded food and beverage platform of Masan.

    As a result, Masan Consumer Holdings’ direct ownership in Masan Consumer increased from 77.8 per cent to 96.7 per cent.

    The first closing is a strong validation of Masan’s strategic value, platform and growth potential as the company further develops its business not only in Vietnam but inland Asean alongside Singha.

    Closing of the remaining $450-million increase in Singha’s equity interests in Masan Consumer Holdings to 25 per cent is subject to customary regulatory and corporate approvals. 

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