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Tag: Max Brenner

  • Sydney to be home for Lindt’s first “premium chocolate” store

    Sydney to be home for Lindt’s first “premium chocolate” store

    Swiss chocolatier Lindt is ramping up its Australia retail expansion with the opening of its latest chocolate boutique in Sydney. Located in Sydney’s Macquarie shopping mall, the new boutique-style shop is filled with Lindt’s complete luxury chocolate range. However, with five stores already operating in the city, the new location is the first of its kind to offer a more “premium chocolate shopping experience”.

    The premium aspect includes an exclusive range featuring a new Gourmet Selection, which comes in seven flavours of premium roasted nuts and fruit coated in Lindt Chocolate.

    Likewise, the new shop offers a selection of specialty-crafted chocolate slabs with gourmet ingredients and a wide variety of Lindt’s signature pralines.

    Inside, Australian shoppers are encouraged to browse from the gift boxes on offer, which vary across three different sizes, before filling each with an assortment of Lindor balls and other Lindt chocolates, creating a quasi ‘Pick and Mix’ concoction, so each purchase can be custom made.

    There is also a Lindt Chocolate Bar, which offers a range of takeaway hot and cold drinks made with pure Lindt chocolate.

    “It is a great addition to our NSW Lindt Chocolate Shop locations and we know the shoppers at Macquarie Centre will enjoy indulging in the exclusive gourmet ranges on offer,” CEO Lindt Australia Stephen Loane told local media.

    The boutique store is surrounded by close to 400 international and national retailers to be shopped at Sydney’s Macquarie Centre, located in Sydney’s northern suburb of North Ryde.

    Lindt’s expansion comes at a time when rival chocolate retailer and café Max Brenner and its Australian arm has filed for bankruptcy.

    Max Brenner Australia, which was started in 1999 and is owned by Tom and Lilly Haikin, appointed voluntary administrators in early October citing rising costs and sluggish retail trade.

    On October 8, administrators McGrathNicol closed 20 of Max Brenner’s 37 stores.

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  • Max Brenner Korea launches

    Max Brenner Korea launches

    Max Brenner “the baldy man” has opened its first stores in Japan and Korea as it expands its Asian footprint.

    The first Korean store (pictured) was opened quietly in Seoul in late November.

    In Japan, the brand made its debut in Tokyo’s upmarket Omotesando Hills retail precinct, and followed that with a second outlet which opened just before Christmas at the Skytree shopping complex in Tokyo Solamachi.

    Founded in 1996, the now famous global chocolate brand Max Brenner came from humble beginnings in Israel, as a small shop selling handmade chocolates. Max Fichtman and Oded Brenner combined their names to form the brand, which is now a fully owned subsidiary of the

    Strauss Group, Israel’s second-largest food and beverage company.

    There are now over 40 restaurant and bar stores worldwide, including outlets in Israel, New York, and other locations throughout the US, in Australia, the Philippines and Singapore.

    In line with the catering style of other Max Brenner Chocolate Bars, the Korean and Japanese stores were set up in the fashion of a casual counter-style cafe serving pizzas, waffles, crepes, and fondue.

    Max Brenner’s fun and pop art attitude of serving chocolates, or “chocolate entertainment,” will also be featured in the Tokyo stores, such as in the chocolate-filled giant “syringes,” the cacao

    bean-shaped cup filled with Max Brenner’s trademark hot chocolate known as the Hug Mug, and Chocolate Chunk Pizzas topped with toasted marshmallows and melted chocolate.

    The interior of the Max Brenner Chocolate Bar is fashioned in the image of a chocolate factory, in chocolate shades of dark brown, milk, caramel, and white chocolate.

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