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Tag: Maxim

  • Maxim set to open 15 Shake Shacks in Southern China

    Maxim set to open 15 Shake Shacks in Southern China

    American fast-casual restaurant chain Shake Shack is planning to open at least 15 new venues in South China by 2030.

    The chain, working through local licensee Maxim’s Caterers, a company controlled by Hong Kong’s Dairy Farm Group, will open restaurants in cities including Shenzhen, Guangzhou, Fuzhou, and Xiamen, with a goal of 55 Shake Shacks nationwide by 2030.

    Maxim’s currently operates Shake Shacks in Shanghai and Hong Kong, with Beijing and Macau under development and due to open later this year.

    “We remain humbled by our fans in China and continue to be encouraged by the performance of our Chinese business through this recovery,” said Shake Shack chief global licensing officer Michael Kark.

    “It’s a great time to deepen our roots in this market.”

    “Maxim’s partnership with Shake Shack has taken the brand on an exciting journey to Hong Kong in 2018 and Shanghai in 2019, with Beijing and Macau on the horizon,” said Maxim’s Caterers chairman and MD Michael Wu.

    “We look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans.”

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  • Maxim’s Caterers wins exclusive Starbucks rights

    Maxim’s Caterers wins exclusive Starbucks rights

    Multibrand restaurant company Maxim’s Caterers has been fully licensed to run Starbucks Coffee Company business in Singapore.

    Maxim’s has been a long-time strategic partner of Starbucks, and the new agreement gives it the exclusive rights to develop and run the brand’s coffee stores in Singapore.

    “We’re pleased to take another step in our ongoing growth aspirations in Asia by transitioning the Singapore business to Maxim’s Caterers, our trusted business partner with a successful track record in delivering the Starbucks Experience and developing our iconic brand,” says Starbucks International group president John Culver, who oversees channel development.

    “Starbucks remains committed to growing in Singapore, an important market where we will build on 20 years of proudly serving customers.”

    Starbucks opened its first store at Liat Towers in Orchard Road and now has more than 130 outlets.

    “Our partnership with Starbucks is 17 years strong, and we are proud to deliver the Starbucks Experience to customers in Hong Kong, Macau, Vietnam and Cambodia,” says Maxim’s chairman/MD Michael Wu.

    Maxim’s now operates more than 210 Starbucks stores in Cambodia, Hong Kong, Macau and Vietnam and has a payroll of nearly 2900 employees.

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  • Shop from a magazine page

    Read, snap buy: See something you like in a magazine? Now you can shop from a magazine with new Singapore technology being trialled in Thailand.

    iQNect is a Singapore company described by Enterprise Innovation as a “visual search startup”. It has partnered with a Thai creative agency C True to merge image recognition technology with an mCommerce application to allow readers of two Thai magazines to literally shop from a photo.

    Two popular Thai magazines are involved in the trial – fashion publication Image and IN – along with four international titles, Her World, Maxim, Madame Figaro and Attitude.

    As Enterprise Innovation explains “iQNect’s visual search app enables magazine readers to access interactive digital content simply by taking a picture of any page’s images with their smartphone. This instantly brings up content like videos, invitations, exclusive digital offers or coupons and the option to  buy the item photographed without having to go to a website or store.”

    “We challenge the belief that print is a dying medium,” Niamh Byrne, iQNect COO told the website.

    “Visual search acts as a bridge between the sumptuous tactility of print media and the instant responsiveness of mCommerce.”

    iQNect’s full mCommerce platform will be publicly available from mid-November.

    Read more about the technology on Enterprise Innovation.

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