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Tag: Maximus

  • Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory, the esteemed beverage company, has shared news of an exciting addition to their Maximus sports drink collection. They have announced the limited-edition release of Pineapple Punch. The brand is known for its bold and distinctive flavors, and this new variant is set to continue that trend.

    Expanding the Maximus Line-Up

    The introduction of Pineapple Punch expands the existing Maximus line-up, which currently includes Blue, Grape, Mango Passionfruit, and Lemonade Iceblock. The new flavor will be sold in Suntory’s signature one-litre PET bottle, ensuring consistency with the rest of the product line.

    Lisa Pearce, the Head of Marketing at Suntory Beverage & Food Oceania, expressed her excitement about the new release. “Pineapple Punch delivers on what Maximus does best: Big, bold Aussie flavours”, she said.

    Driving Sales Through Limited Releases

    Pearce also highlighted the strategic aspect of this launch, stating that the limited-time release is designed to both delight loyal fans and entice new customers. Additionally, she noted that the launch presents a valuable opportunity for their retail partners. The aim is to create a high-impact sales strategy and increase foot traffic during the important summer period.

    Availability And Pricing

    Initially, Maximus Pineapple Punch will be available exclusively in Ampol stores, starting this month, at a recommended retail price of $6.28. From November, the product will roll out nationally, remaining in stores until March of the following year.

    Questions & Answers

    What new flavor is being added to the Maximus sports drink range?
    Suntory is adding a new flavor, Pineapple Punch, to its Maximus sports drink range.

    What is the purpose of this limited-time release?
    The limited-time release of Pineapple Punch is intended to excite loyal customers, attract new ones, and provide a sales boost for retail partners during the summer period.

    Where and when will Maximus Pineapple Punch be available?
    The drink will initially be available exclusively in Ampol stores from this month. From November, it will be available nationally and remain in stores until March of the following year.

  • Maximus releases its first zero-sugar sports drink

    Maximus releases its first zero-sugar sports drink

    Beverage giant Frucor Suntory’s sports drink brand Maximus, has launched Zero, its first sugar-free option in its best-selling flavour – Blue.

    The brand says it aims to shatter the myth that zero sugar means taste-free, and its formula is able to retain Blue’s “remarkable” taste.

    Lisa Pearce, marketing manager, nutrition and hydration, Frucor Suntory – Oceania, said Maximus is about delivering choices to consumers.

    “The launch of ZERO is a proud moment for us, as it showcases our dedication to flavor innovation,” said Pearce.

    “With ZERO, we’re giving  consumers an irresistible option that doesn’t compromise on taste.”

    Maximus Zero is available in 1L bottles for an RRP of $5.50 in groceries, supermarkets, and convenience stores nationwide.

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  • Maximus unveils two new summer flavours

    Maximus unveils two new summer flavours

    Frucor Suntory beverage brand, Maximus, continues to raise the stakes in the sports category with its newest product, Maximus Ultra. 

    Maximus Ultra is the first hybrid sports drink in Australia to contain BCAAs (Branched Chained Amino-Acids) to support muscle recovery and performance. It also contains 50 per cent more electrolytes than regular Maximus as well as B Vitamins, B3, B5, B6 and B12. 

    Maximus Ultra adds a lot of value to Maximus’ starting line-up with an additional two flavours Tropical and Berry, Maximus senior brand manager Kate Taylor said. 

    “Besides being a market first and a unique product in the sports category, it also remains true to Maximus’ core – to give consumers the extra hydration they need to work, play and everything in-between,” Taylor said. 

    “Like the rest of the players in the team, Maximus Ultra also helps hard working

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