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Tag: MaxMara

  • Lotte gears up for winter promotion at downtown and airport stores

    Lotte gears up for winter promotion at downtown and airport stores

    The winter promotion for Lotte Duty Free will kick off on 23 November and run until 2 January 2019. The large-scale event will see more than 50 overseas brands, including  MaxMara, Ferragamo and Vivienne Westwood, offered at a discount of 20-80%.

    During the six-week promotion, any customers spending more than $1 at the retailer’s Myeongdong head office, World Tower, Coex, Incheon Airport, Gimpo Airport, Busan or Jeju stores will be given the chance to enter a lottery. 10 winners from the lottery will be presented with a ₩3m ($2,658) travel voucher.

    Customers spending a certain amount instore will be entitled to giveaways and gifts with purchase. Those that more than $800 in Lotte’s World Tower or Coex downtown stores will receive tickets for the Picasso and Cubism Art Exhibition; those spending more than $300 at World Tower, Coex, Busan or Jeju from 28 November will receive a Lotte calendar, while those spending more than $300 at Incheon, Gimpo or Gimhae airports after 1 December will receive a free microfiber knee blanket; and those that spend more than $100 at the retailer’s Coex store will be awarded a scratch coupon.

  • Camel is the new black : Max Mara’s exhibition in Seoul

    Camel is the new black : Max Mara’s exhibition in Seoul

    Italian fashion house Max Mara opened its exhibition named “Max Mara, Coats!” at the Dongdaemun Design Plaza in Seoul on 28 November 2017. The brand’s representative product, ‘Coat’, provides a new perspective on their history and tradition.

    This exhibition was held in Seoul at the Dongdaemun DDP six years after Berlin, Tokyo, Beijing and Moscow.

    Many of the stars wore camel-colored coats for this occasion, the signature item of the brand. Many celebrities and influencers such as Um Jeong Wha, Oh Yeon Seo, Yoona of girl’s generation, Son Na Eun of A-pink, Gi EunSe attended the event.

    Various coat collections representing “Max Mara”, including Manuela coat, have changed since the 1950s, with themes of each era. The exhibition space consists of seven themed spaces, allowing visitors to have a unique experience.

    For this exhibition, artist Lee Dae-hyung who is the curator of the Korean Pavilion of the Venice Biennale and artist Kang I-yeon who worked as an artist at the London Victoria & Albert Museum of Art joined forces to celebrate Max Mara’s iconic product.

    A special dome structure ‘deep surface’ that reinterprets the boundary between technology, human and space is also a point of observation which adds a modern touch to the traditional item.

    In particular, for this exhibition, Ian Griffith, creative director of Max Mara, presented a look inspired by the traditional organic bowls used by the royal family of the Joseon Dynasty.

    He created ‘Seoul Special Look’ which combines one button tailored coat with pure camel material, a shirt with a cuff detail and a pencil skirt.

    This ‘Seoul special look’ has been launched in major domestic and international stores starting from the 29 November 2017, opening day of exhibition.

    The exhibition is free and can be booked through the official Max Mara Korean website.

    The exhibition will be held from 29 November to 12 December 2017 at the Dongdaemun Design Plaza (DDP).

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  • MaxMara Thailand opens two spin-off stores

    MaxMara Thailand opens two spin-off stores

    Max&Co and Weekend MaxMara stores have opened at CentralWorld, joining the MaxMara Thailand store at Gaysorn Shopping Centre.

    They have been opened by the Italian fashion house’s sold distributor for Thailand, Pacifica Group.

    On the second floor of the Groove Zone and managed by Opras, Sopana and Prasert Lavichant of Pacifica Group, the Max&Co flagship store attracted a crowd of Thai fashionistas to its opening, revealing the brand’s spring-summer line.

    “We’ve been importing Max&Co clothing for more than a year and have had great feedback,” says chief executive Opras.

    “The store interior is typical of the brand, meant to resemble a cosy Milanese apartment, in subdued tones that convey wellbeing and serenity. It is designed to make women shoppers feel more at home.”

    At Weekend MaxMara, the focus is on leisure and cruise looks with matched blouses, trousers, skirts, shorts, swimwear, bags and shoes. It covers 95 sqm and features strips of walnut wood contrasted with grey glazed Cotto tiling above Italian cementine flooring. Sofas, chairs, lamps on tables and a smattering of books and magazines invite shoppers to linger. Founded in 1984, Weekend MaxMara features mainly outdoors clothing.

    Meanwhile, the main MaxMara store at Gaysorn is showing the spring-summer line from creative designer Lina Bo Bardi, who injects modernism into sensual, sleek and luxuriant clothes that might be athletic or hi-tech, as reported. MaxMara also uses high-performance jersey and nylon for its body-hugging dresses.

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