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Tag: Max’s Group

  • Max’s to bring Pancake House to Saudi Arabia

    Max’s to bring Pancake House to Saudi Arabia

    Max’s Group Incorporated (MGI) is to take its Philippine casual-dining chain Pancake House to Saudi Arabia.

    In a disclosure to the Philippine Stock Exchange (PSE), MGI says it has partnered with Al-Bader National Establishment for Real-Estate Development to open 12 outlets in Saudi Arabia within the next five years.

    MGI president/CEO Robert Trota says the company is targeting 20 to 30 new outlets for this year, mainly across its core brands Max’s Restaurant, Pancake House and Yellow Cab Pizza. It aims to end the year with about 75 to 80 stores abroad.

    MGI’s partner in the venture was founded in 2001 and is primarily engaged in real-estate trading, property development and running shopping malls.

    Pancake House has seven overseas franchised outlets, in Malaysia and the UAE.

  • Yellow Cab Pizza Vietnam to open in suburb district

    Yellow Cab Pizza Vietnam to open in suburb district

    The Philippines’ Yellow Cab Pizza is about to open its first restaurant in Vietnam.

    The chain, owned by Max’s Group, which is rolling out franchised eateries across Southeast Asia, will launch in Ho Chi Minh City.

    But instead of debuting in the CBD suburb, District 1, as most international brands have traditionally done, Yellow Cab Vietnam has chosen the suburban area of Hau Giang street in District 6.

    Yellow Cab Vietnam

    Rapidly rising retail rents in District 1 are the most likely reason for the location chosen. While it is attractive to open the first store in District 1, the rent is now likely to cost as much as four times that of neighbouring districts.

    Good locations are becoming increasingly rare with so many international and local brands competing for the same space. However, it is expected that Yellow Cab will open in the CBD once it has tested its model and offer on Vietnamese consumers.

    “When F&B chains enter Vietnam, they will enter with multiple unit commitment, so eventually they must have stores outside of District 1,” commented Sean Ngo, CEO of VF Franchise Consulting.

    He said in District 6, there would be less competition from similar products and services in these non-central districts, and providing brands like Yellow Cab more opportunities in their early days in the city.

    Yellow Cab Vietnam will open 12 stores in the country within five years under a partnership between Max’s Group and Blue Star Food Vietnam.

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  • Max’s Group eyes more stores as profit grows

    Max’s Group eyes more stores as profit grows

    Max’s Group, the listed dining group, has reported a 12 per cent increase in profit last year as sales rose across all of its banners.

    The company recorded total income of of P561.74 million for 2016, up from P501.39 million the prior year.

    And CEO Peter H. King says better is to come this year. “We remain bullish on the pace of our global business. Our focus this year is to boost recurring income by accelerating store development. Nonetheless, we shall constantly be on the lookout for fresh territories.”

    Max’s Group’s brands include Yellow Cab Pizza, Pancake House, Sizzlin’ Steak and Max’s Restaurants.

    President  Robert F. Trota said the company was able to execute successful strategies amidst “a rapidly intensifying competitive environment”.

    “Overall, it was another productive year for us.”

    Restaurant sales rose 10 per cent to P9.42 billion driven by the opening of 77 new stores and solid same-store sales performance.

    Max’s group now has 623 stores, including 49 overseas. It is targeting 1000 outlets by 2020, 200 of them offshore, and has budgeted P750 million to P800 million to open between 60 and 70 this calendar year. It already operates stores in the UAE, the US, Singapore, Egypt, Jordan and Vietnam.

    The company’s online and delivery business performed exceptionally well last year, with revenues up 24 per cent to P1.08 billion.

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  • Max’s Group taking Yellow Cab Pizza to Vietnam

    Max’s Group taking Yellow Cab Pizza to Vietnam

    Filipino casual-dining company Max’s Group is taking its pizza chain Yellow Cab Pizza to Vietnam.

    Max’s Group says it has signed a development agreement with Blue Star Food in Ho Chi Minh City to roll out at least 12 Yellow Cab Pizza stores in Vietnam within five years, says president/CEO Robert Trota.

    The timing and locations of the Vietnam restaurants have not been revealed, but the plan will raise Yellow Cab’s international network to 165 outlets.

    Blue Star Food CEO Nguyen Thanh Nam says Vietnam’s young and affluent population has been targeted by significant developments in the F&B industry.
    “A lot of Western and casual-dining restaurants are flourishing in Vietnam,” he says, including McDonald’s and Starbucks.

    Blue Star Food oversees 45 ice-cream parlours for US brand Baskin Robbins.
    Western food represents 7 per cent of dining-out visits in Vietnam, according a survey by UK market research company Decision Lab.

  • New stores boost Max’s Group Philippines

    New stores boost Max’s Group Philippines

    Max’s Group Philippines has opened nine stores mainly across star brands Max’s Restaurant, Pancake House, Yellow Cab Pizza and Krispy Kreme in the first quarter of 2016.

    These expansions include three international outlets – Max’s Restaurant in Qatar, Yellow Cab Pizza in UAE and a Sizzlin’ Steak concept store in California.

    Max’s Group Inc reported a net income of P162.3 million for the first quarter 2016, up 8 per cent compared to P150.6 million for first quarter 2015.

    “The numbers are in line with our estimates. We are now starting to realize the revenue impact of new stores that came onboard in the latter part of 2015. By recalibrating our design and build plan, we expect a leveled and systematic rollout of stores for the entire year,” said Robert Trota, president and CEO of Max’s Group Inc.

    Topline growth was at 12 per cent to P2.7 billion from P2.4 billion. Restaurant sales increased 13 per cent to P2.3 billion from P2.1 billion driven by steady same store sales growth and new store openings for the period.

  • Pancake House heads for Dubai

    Pancake House heads for Dubai

    Philippines-based Max’s Group has signed a contract to launch Pancake House in Dubai.

    The QSR and cafe operator will open at least eight Pancake House restaurants in the UAE in partnership with master franchisee Lulu Group.

    Max’s Group is the Philippines’ largest operator of fast food and QSR restaurants, and this week’s deal is one of several to expand into the fast growing Middle East market. Max’s other brands include Max’s Restaurant, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.

    The first eight Pancake House stores will open progressively over the next five years.

    “We are pleased with the opportunity to further broaden our reach in the UAE this time around for Pancake House. We are excited with our partnership with Lulu Group, an established retailer with a storied and rich history of success, to serve our products to the Emiratis,” said Max’s Group president and CEO Robert Trota.

    Lulu Group will operate the Pancake House restaurants under its Tablez Food subsidiary, which already has a strong portfolio of restaurants, cafes and ice cream stores in the UAE and India.

    “At Tablez we have always believed in bringing in unique brands from around the world in the evolving and highly competitive food and beverage sector in the gulf region,” said CEO Shafeena Yusuff Ali.

    “I am excited that UAE and the gulf region is home to a large Filipino community and a brand like Pancake House will be a big hit and also gives us a chance to present this brand to other diverse nationalities residing here.”

    Max’s Group has previously said it wants to open at least 200 stores outside the Philippines by 2020.

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  • Sizzlin’ Steak heads to Vietnam

    Sizzlin’ Steak heads to Vietnam

    Filipino corporate restaurateur Max’s Group is to launch its Sizzlin’ Steak concept in Vietnam.

    Max’s Group is the largest casual dining restaurant company in the Philippines. It owns Yellow Cab Pizza, which it recently launched in the UAE.

    Sizzlin’ Steak is an eight year old Japanese steak barbecue concept, serving steak and other meats cooked on hot plates at low price points. Barbecue style dining concepts are popular amongst Vietnamese.

    Max’s is entering Vietnam in partnership with L Concepts, a subsidiary of the Longfort Group, which focuses on developing unique dining concepts and brands in Southeast Asia.

    According to documents filed with the stock exchange in Manila, L Concepts will open a minimum of 10 Sizzlin’ Steak restaurants in Vietnam within five years. Max’s currently has 10 in metro Manila and is considering a pilot store in the US.

    Max’s Group president and CEO Robert Trota says the company plans to add at least 200 stores to its overseas network by 2020.

    “We envision to rollout our key brands outside the Philippines with strategic franchise operators. As new markets are established and momentum builds in the next few years, we expect the international portion of our business to be a significant contributor to system-wide sales and to our bottom line,” he said.

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  • Max’s Group takes Yellow Cab Pizza to UAE

    Max’s Group takes Yellow Cab Pizza to UAE

    Philippines-based Max’s Group is to launch its Yellow Cab Pizza chain in the UAE after signing a partnership with Cartoon Fashion Group.

    Cartoon will open 10 Yellow Cab outlets in the UAE over the next five years. IT’s the second overseas market for the Filipino brand, following six stores in Qatar.

    Yellow Cab specialises in New York style pizzas and has 112 branches in the Philippines.

    President and CEO of Max’s Group, Robert Trota, said the Cartoon Fashion Group had a proven track record and solid reputation in the UAE. “We knew they were the best partner for this endeavor.”

    Dubai-based Cartoon Fashion is one of UAE’s largest retail and hospitality consortiums, operating local franchises for brands including Adidas, Ed Hardy and French Connection.

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