Tag: McCormick

  • Unilever Courts McCormick for Potential Mega-Deal: A $33 Billion Foods Business at Stake

    Unilever Courts McCormick for Potential Mega-Deal: A $33 Billion Foods Business at Stake

    Unilever, a multinational consumer goods corporation, has confirmed that it is in discussions with McCormick & Company regarding the potential sale of its food division. The company has made this admission in response to ongoing rumours about the possible transaction, but has also made it clear that the completion of the deal is not guaranteed.

    Value of Unilever’s Food Business

    Unilever’s food business, which comprises around a quarter of the corporation’s annual revenue, is considered to be a very appealing acquisition. Brands like Hellmann’s, Colman’s, and Knorr form its diverse portfolio. If McCormick & Company were to acquire this business, it would represent the most costly purchase in their 137-year history.

    The food business is seen as a robust entity with a strong financial profile. The company’s management is confident about the future prospects of the food division, citing the presence of several market-leading brands in burgeoning categories as significant strengths.

    Unilever’s Future Growth Priorities

    In the company’s 2025 financial results report, Fernando Fernandez, the newly appointed CEO of Unilever, outlined the corporation’s objectives. Under his leadership, Unilever plans to build a future-oriented brand portfolio that focuses on beauty, wellbeing, and personal care. Premium segments and digital commerce will be the areas of priority. The company aims to root its growth in the US and India markets.

    Bloomberg has estimated the value of Unilever’s Food Business to be around $33 billion, which is more than double the market cap of McCormick, which stands at $14.5 billion.

    Questions & Answers

    What is the estimated value of Unilever’s Food Business?
    The estimated value of Unilever’s Food Business is $33 billion, according to Bloomberg.

    What brands are part of Unilever’s Food Business?
    Unilever’s Food Business includes brands such as Hellmann’s, Colman’s, and Knorr.

    What are Unilever’s growth priorities as set out by its new CEO?
    Unilever’s new CEO, Fernando Fernandez, has identified the development of a future-oriented brand portfolio focusing on beauty, wellbeing, and personal care as a major priority. The company also plans to prioritize premium segments, digital commerce, and growth in the US and India markets.

  • New finger ‘food’ from KFC Hong Kong

    New finger ‘food’ from KFC Hong Kong

    Advertising agency Ogilvy & Mather (Ogilvy) has pushed the boundaries of creativity by launching two edible nail polishes for KFC Hong Kong, bringing the fast-food giant’s tagline “Finger Lickin’ Good” to life.

    Working with food technologists at flavour giant McCormick, which makes KFC’s 11 secret herbs and spices mix, Ogilvy used natural ingredients for the edible nail-polish flavours, basing them on the brand’s popular recipes, Original and Hot & Spicy.

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    Packaged in a designer bottle and box, the product has been teased on social-media platforms, including Facebook and YouTube, for the past two weeks ahead of an exclusive launch and tasting.

    An online music video has also been released, asking Hong Kongers to choose which flavour to go into mass production.

    KFC Finger licking good nail polish 2

    Ogilvy creative director John Koay says the recipe for the nail polish was designed to hold the flavour yet also dry with a glossy coat similar to normal nail polish.