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Tag: Melvita

  • China, Hong Kong boost up L’Occitane sales

    China, Hong Kong boost up L’Occitane sales

    China and Hong Kong were among the key contributing markets to overall growth in L’Occitane sales for its year to the end of March.

    The Hong Kong-listed, French fragrance group’s net sales were €1.31 billion, up 4.6 per cent at constant exchange rates and a slight decrease of 0.3 per cent at reported rates. Gross margin remained high at 83.3 per cent.

    Operating profit and net profit were €141 million and €96.5 million respectively, both down on last year thanks to unfavourable foreign-currency translation rates and tax reform in the US. However, the operating margin was strong at 10.7 per cent.

    Net sales in sell-out and sell-in segments (representing 74.9 and 25.1 per cent of total net sales respectively) increased by 4.8 and 4 per cent.

    The company increased the total number of retail locations by 8.2 per cent to 3285 as at March 31. It grew its own retail stores to 1555, up 2.7 per cent.

    During the year, the company added 41 own stores, including 10 in Japan (seven of them Melvita stores). China had five closings (including three Melvita stores) because of lease end and underperformance. There were four net closings in Taiwan.

    Marketplace driver

    The sell-out segment contributed 78.4 per cent to overall growth, mainly driven by the marketplace platforms in China and Korea. Web channels (including own e-commerce and marketplaces) grew 19.2 per cent at constant exchange rates.

    The group’s same-store sales growth was mainly driven by the strong market in China together with stabilisation of same-store sales in Hong Kong.

    The sell-in business segment, at €331.6 million, was primarily driven by dynamic growth in travel retail, B2B, web-partner and distributor channels.

    Japan’s net sales, at €218.9 million, were down 8.3 per cent, impacted by a sluggish retail market in the second half of the financial year, plus the closing of two large underperforming stores.

    Japan also closed its mail-order business, which was more than offset by double-digit growth in web sell-out channels.

    Hong Kong’s net sales were up 8.3 per cent at constant exchange rates, reaching €124.6 million and contributing 17 per cent to overall growth. Sell-in sales grew by 15.6 per cent at constant exchange rates, driven by the region’s dynamic travel retail business.

    China’s net sales at €159.1 million grew 14.5 per cent, or 20.5 per cent at constant exchange rates, contributing 46.6 per cent to overall growth. Sell-out sales growth was 21.6 per cent at constant exchange rates, with same-store sales growth at 15.1 per cent and marketplace growth at 75 per cent.

    At the end of the period there were 197 stores, five fewer than 12 months earlier.

    Taiwan’s net sales fell 5.1 per cent to €39.4 million against the backdrop of a challenging and competitive retail market. Four stores were closed during the year.

    However, says the company, Taiwan is one of the markets with highest repurchase rates in the group.

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  • China leads for L’Occitane International

    China leads for L’Occitane International

    China and Hong Kong, along with Brazil, had the highest sales growth in local currencies for French cosmetics company L’Occitane International for the nine months to the end of December.

    China sales grew 23.4 per cent in local currency, with same-store sales up 17.4 per cent.

    Hong Kong had 9.7 per cent growth at constant exchange rates, thanks to strong travel-retail sales in Asia, particularly Greater China, Korea and Japan.

    The group’s net sales reached €1 billion (US$1.2 billion), or 3 per cent growth at constant rates for the period. Unfavourable foreign-exchange rates knocked down sales at reported rates by 0.6 per cent.

    Same-store sales growth for the nine months further improved to 1.4 per cent from a 0.1 per cent drop for the six months to September 30. The improvement was mainly contributed by holiday offerings in the third quarter that fueled same-store sales growth in China, Hong Kong, Taiwan, Russia and other key markets.

    Sell-out sales accounted for 74.1 per cent of net sales, amounting to €741.9 million, down 1.4 per cent at reported rates but up 2.5 per cent at constant rates. This growth was primarily from positive same-store growth as well as non-comparable stores and other sales, including new and renovated stores, marketplaces and spa businesses.

    Web sell-out channels (own e-commerce and marketplaces) delivered encouraging growth of 21.2 per cent to reach 14.3 per cent of total sell-out sales.

    Sell-in sales accounted for 25.9 per cent of the group’s total sales, amounting to €259 million and an increase of 4.4 per cent at constant exchange rates. Like-for-like growth was 8.2 per cent.

    The increase was primarily driven by travel retail, distribution, B2B and web-partner channels of the L’Occitane en Provence brand. The emerging brands Erborian and Melvita continued double-digit growth.

    The group opened 16 stores and renovated 118 during the nine months, compared to 56 store openings and 79 renovations for the same period a year earlier.

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  • Sales edge up for L’Occitane International

    Sales edge up for L’Occitane International

    Group net sales grew by 1.3 per cent for cosmetics and wellbeing products retailer L’Occitane International for the six months ended September 30

    This figure was at constant exchange rates, being 0.9 per cent at reported rates – both an improvement from the first quarter. The company says this was mainly because of the contribution of stores opened last year and this year, marketplaces, wholesale and distribution.

    L’Occitane’s emerging brands also showed encouraging growth.

    Japan’s growth rate of 15.9 per cent was a result of the strengthening yen, while local currency growth in China accelerated slightly to 5.4 per cent despite severe weather creating a challenging retail environment.

    Overall growth was hindered by sluggish retail sales in some markets, including Hong Kong.

    The group’s net sales at reported rates were €551.7 million (US$600.7 million), up 0.9 per cent over the same period last year. At constant exchange rates, sales growth was 1.3 per cent. Both are an improvement from the first quarter.

    For the six months, sell-out sales accounted for 72.6 per cent of net sales, amounting to €400.5 million, growth of 0.6 per cent. This was mainly contributed by non-comparable stores and other sales, including new and renovated stores, marketplaces, and cafe and spa businesses.

    Altogether these posted 13.7 per cent growth at constant exchange rates.

    Compared to the same period last year, the group’s eCommerce channels grew by 6.8 per cent to reach 10.1 per cent of total retail sales. Same-store sales fell 2.5 per cent through uncertainties brought by the weak global economy, threats of terrorist attacks in France and other European countries, economic uncertainties in the UK, the depressed retail market in Hong Kong as well as severe weather in some markets.

    Sell-in sales of €151.1 million accounted for 27.4 per cent of the group’s total sales, an increase of 3.2 per cent over the same period last year. This was primarily driven by the dynamic growth in wholesale and distribution channels of emerging brands, in particular Au Bresil, Erborian and Melvita.

    China was among the countries with highest sales growth in local currencies – 5.4 per cent, despite severe weather in the second quarter. This was mainly because of new stores, marketplaces and B2B.

    With the stronger yen, sales growth in Japan was 15.9 per cent.

    During the six months, the group maintained its selective global retail expansion by adding 32 stores, compared with 57 in the same period last year.

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