Tag: members

  • Naora Opens Its Doors: A Membership-Based Global Sailing Journey Across 183+ Destinations

    Naora Opens Its Doors: A Membership-Based Global Sailing Journey Across 183+ Destinations

    From the outer reefs of the Maldives to the hidden anchorages of Raja Ampat, from the wild coast of Patagonia to the Society Islands of the South Pacific — NAORA offers its members a world that goes far beyond what any itinerary can contain.

    Anchored in a remote bay in the Azores, the only light coming from a sky full of stars. Diving the outer reefs of the Maldives, where the coral runs so deep you cannot see the bottom. Watching the sun rise over the Society Islands from a deck that is still warm from the night before. These are not highlights from a travel itinerary. They are Tuesday for a NAORA member.

    Today, NAORA announces its launch: a private, invitation-only sailing expedition membership that gives a curated circle of modern explorers flexible, recurring access to a continuously moving global journey spanning 183+ destinations and 45,000+ nautical miles over five years. It is the most ambitious membership-based sailing concept ever brought to market — and it is built, from the hull up, for people who are not satisfied with what a hotel can offer.

    45,000+ Nautical Miles. Five Years. One Continuous World.

    The NAORA route is not a circuit of popular anchorages. It is not designed around tourism seasons or marina availability. It is designed around one thing: putting its members in the most extraordinary places on earth at the moment those places are most extraordinary.

    The route follows trade winds and seasonal weather patterns, refined over 25+ years of accumulated offshore sailing knowledge. It begins in the Mediterranean — the Balearics, Sardinia, the Adriatic, the Aegean — before crossing the Atlantic via the Canary Islands and Cape Verde. From the Caribbean, it passes through the Panama Canal into the Pacific. Southeast Asia. The Maldives. The Indian Ocean. The Red Sea. The South Pacific. Patagonia. And back again — a five-year loop that never quite repeats, because the world does not.

    Each leg is timed with the prevailing wind systems and anchored in each region during its peak season. Members who join the Mediterranean leg experience the sea at its most vivid. Those who join for the Indian Ocean leg arrive during the perfect sailing window. Those who make the South Pacific passage with NAORA experience one of the most transcendent crossings available to any sailor, private or otherwise.

    And at every stage, NAORA members are not experiencing these places as tourists. They are experiencing them as people who belong there — because the crew does, the captain does, and the community does.

    The Vessel: Home on the Open Ocean

    Every NAORA journey takes place aboard the Fountaine Pajot Thira 80 — one of the largest production catamarans in the world, built for exactly the kind of long, deep, ocean-crossing lifestyle that NAORA is designed around. At nearly 24 metres in length, with a displacement of 66 tonnes and a sail area of 340 square metres, the Thira 80 is not a day-tripper. It is an offshore passage-maker of the highest order, wrapped in the interiors of a luxury private villa.

    Six to seven private en-suite double cabins. Wide teak decks for morning yoga and midnight conversations. A salon designed for the kind of dinner party that only happens when the nearest land is two hundred miles away. A professional galley from which a private chef produces three-course meals with ingredients sourced at every port. The Thira 80 is, quite simply, one of the finest environments in which a human being can spend time — and it is moving, always, toward somewhere remarkable.

    The catamaran design is not a compromise. It is the correct answer for this model. Two to three times the living space of a monohull of equivalent length. Minimal heel, smooth passages, dramatically reduced motion sickness. Wide decks and a shallow draft that allows NAORA to anchor in remote bays that deeper-keeled vessels cannot access. The Thira 80 delivers comfort without sacrificing reach — which means NAORA members can go further, stay longer, and arrive more refreshed than any comparable vessel would allow.

    “We don’t discover places. We return to them. That is the difference NAORA members will feel from day one. — The NAORA Founders”

    The Destinations Others Cannot Reach

    There is a version of global travel that is available to anyone with a credit card and a premium booking platform. Beautiful hotels in beautiful places, populated by other people with beautiful credit cards. NAORA is not that. NAORA is the version of global travel that requires local knowledge, earned trust, and years of relationship-building to access.

    The founding team has spent 11 years across Southeast Asia — not as tourists, but as residents. They have friendships in fishing villages that do not appear on any map, and access to anchorages that are not listed in any cruising guide. They know the chef at the restaurant that has no sign. They know the fisherman who knows the reef that the dive boats have not found yet. They have sat at tables in communities that most travellers will never find, not because of money, but because of time.

    That accumulated knowledge and those relationships are what NAORA members are buying access to when they join. Not a boat. Not a route. A world that the founding team has spent decades learning to navigate — and that deepens, for every member, with every return.

    On Board Life: Designed, Not Improvised

    The NAORA onboard experience is curated with the same level of intention as the route itself. Water sports equipment is maintained to professional standard — diving gear, kites, paddleboards, and exploration tenders are available whenever conditions allow. Shore excursions are arranged in advance, drawing on local networks to provide cultural access and private experiences that are unavailable to independent travellers.

    The community aboard NAORA is deliberately international. Members speak French, German, Spanish, Arabic, Mandarin, Dutch, and many other languages — but English is the official language of all navigation, safety briefings, and crew communication. The diversity of the community is a feature, not a coincidence. When extraordinary people from extraordinary backgrounds share an extraordinary environment, what results is a quality of conversation and connection that no land-based club or conference can replicate.

    Between voyages, the community continues. Regional gatherings in key cities. Private dinners. Cultural events at port. NAORA is not a place its members visit. It is a world they belong to.

    Membership: The Door Is Open

    NAORA membership is structured in three tiers. Coastal members receive approximately one week of access per year — an introduction to the vessel, the community, and the rhythm of offshore life. Offshore members receive approximately 40 days per year, building lasting relationships and experiencing the full depth of the expedition. Navigator members receive approximately 90 days per year, with priority on route selection and scheduling, and a level of integration into the NAORA world that is closer to a second home than a holiday.

    A one-time entry fee of €3,000–5,000 opens the door. Annual fees range from €9,000 for Coastal membership to €59,000 for Navigator access. Extended and bespoke arrangements are available for members who want a more permanent presence within the system.

    Every membership begins with a private conversation. Not a sales call. A conversation. NAORA wants to understand who you are and what you are looking for. You want to understand where the boat is going and who is aboard. Only from that mutual understanding does the question of membership arise.

    To begin that conversation, visit www.naora.world

    About NAORA — NAORA is a membership-based private sailing expedition founded by four Belgian adventurers with 25+ years of offshore sailing expertise. Its five-year global journey spans 183+ destinations and 45,000+ nautical miles, covering the Mediterranean, Atlantic, Caribbean, Indian Ocean, Southeast Asia, and South Pacific. Membership tiers — Coastal, Offshore, and Navigator — offer flexible, recurring access to life at sea aboard the Fountaine Pajot Thira 80, one of the largest luxury production catamarans in the world. NAORA is not a travel company. It is a new category of living.

  • KFC Loyalty Program Captivates China: 590 Million Members and Counting

    KFC Loyalty Program Captivates China: 590 Million Members and Counting

    Yum China, the parent company of KFC in China, reported a significant expansion in its digital loyalty programs which now boast over 590 million members, accounting for over 40% of the country’s population.

    Growth in Loyalty Programs

    According to Yum China’s 2025 earnings report, unique membership in loyalty programs across KFC and Pizza Hut experienced a growth of 13% from the previous year. The report also revealed that 55% of the company’s sales were made through these programs.

    David Slavick, the founder of Ascendant Loyalty Marketing, a US-based consulting firm, referred to the achievement as “the largest loyalty program in the world”.

    Yum China’s Rapid Expansion

    Yum China Holdings, an offshoot of Yum Brands based in Shanghai, owns and franchises more than 18,000 stores across the country. This includes approximately 13,000 KFC locations, which the company claims is the largest restaurant chain in the country.

    The company has pursued a strategy of quick expansion in a market where consumers utilize digital payment apps more extensively than in other consumer markets such as the United States, a trend which has sped up in recent times.

    Impact on Yum China’s Business

    On Wednesday, Yum China’s CEO, Joey Wat, informed investors that the KFC loyalty program was “really helping our long-term and short-term business”. He attributed this to the growth in the popularity of the KPRO brand, a healthier and more upscale version of KFC, which was launched in 2017. Wat revealed that 80 to 90% of KPRO’s sales come from KFC loyalty members.

    Wat also mentioned that the company’s new AI ordering assistant for KFC app users, which was rolled out across the country in January, has been used by two million members so far, mainly by diners ordering breakfast and coffee.

    Increasing Trend of Digital Ordering

    Industry experts indicate that consumers in China use digital ordering apps more frequently than their counterparts in the United States. The market for loyalty programs in China was worth nearly $20 billion in 2025 and is projected to reach almost $33 billion by 2029.

    Yum China reported that 265 million users are active, meaning they have used the program in the past year. The company’s brand-specific loyalty apps, similar to the ones in the US, allow users to order meals and deliveries digitally, and also offer discounts and personalized recommendations. Unlike most restaurant brands in the US, Yum China’s KFC app also has paid and invitation-only tiers in its membership program that provide free deliveries and prioritization in delivery queues.

    Questions & Answers

    What is the scale of Yum China’s digital loyalty programs?
    Yum China’s digital loyalty programs have over 590 million members, which represents over 40% of the population of China.

    How much of Yum China’s sales are made through their loyalty programs?
    According to the company’s report, 55% of their sales are made through their digital loyalty programs.

    What is special about Yum China’s KFC app?
    Unlike most US restaurant brands, Yum China’s KFC app has paid and invitation-only tiers in its membership program. These tiers provide benefits such as free deliveries and prioritization in delivery queues.

  • Amazon Settles For $2.5 Billion With FTC: Prime Subscribers To Benefit While Market Dominance Remains Unaffected

    Amazon Settles For $2.5 Billion With FTC: Prime Subscribers To Benefit While Market Dominance Remains Unaffected

    Amazon has agreed to a settlement of $2.5 billion with the Federal Trade Commission (FTC), following allegations of misleading customers to increase subscriptions. The settlement, however, is unlikely to significantly impact Amazon, given that the company generates approximately the same amount every 33 hours. Amazon’s share value remained relatively stable following the news of the settlement.

    Prime Subscribers To Receive Reimbursements

    Approximately 35 million Prime subscribers are eligible for a share of a $1.5 billion fund established by Amazon as part of the settlement, with the remaining $1 billion to be paid as a fine to the FTC. A key point to note is that Amazon has not accepted any wrongdoing in relation to the settlement.

    Prime subscribers who signed up between 23rd June 2019 and 23rd June 2025 via certain offers, and utilised few of the associated benefits, will automatically receive $51 according to the terms of the settlement. In addition, those who attempted and failed to cancel their Prime subscription during this period will be able to submit claims for payment.

    Amazon’s Statement on Settlement

    Amazon released a statement indicating that the settlement will allow the company to continue to prioritize its customers. The company emphasized its commitment to ensuring that subscribing and unsubscribing to Prime is straightforward and that the service provides significant value to its millions of loyal members worldwide.

    As a requirement of the settlement, Amazon will be making changes to its Prime subscription process. This will include the introduction of a clear and conspicuous button to decline a Prime subscription and to facilitate easier cancellation. The company will also be more transparent with the terms and conditions of subscriptions during enrollment and will engage an independent supervisor to oversee compliance.

    Amazon maintains that most of the required actions are already in progress, with little need for additional changes. However, in the FTC’s case, it alleged that Amazon executives disregarded recommendations to clarify the subscription and cancellation procedures between 2017 and 2022.

    FTC’s Tough-on-tech Victory

    The settlement is seen as a significant success for the FTC’s stringent tech regulation policy, marking the second-largest restitution in the history of the agency. FTC Chair, Andrew Ferguson, hailed the settlement as a monumental win for the millions of Americans frustrated with deceptive subscriptions that are challenging to cancel.

    The settlement arose during an FTC trial in Seattle federal court, where it was argued that Amazon sought to enroll members indiscriminately. The agency suggested that Amazon’s subscription and cancellation practices were deceptive, citing internal discussions referring to the methods as “‘a bit of a shady world” and “an unspoken cancer.”

    Impact on Prime’s Market Dominance

    Despite the settlement, the market dominance of Prime, a key growth driver for Amazon, is not expected to be significantly affected. Prime, introduced in 2005 at $79 per year, rose to $139 in 2022 and generated $23.9 billion in subscription revenue in the first half of 2025.

    Although Amazon has committed to amending certain practices as part of the agreement, analysts do not anticipate these changes to affect Prime’s popularity. Zak Stambor, an Emarketer analyst, points out that despite the changes facilitating easier cancellation, the program remains deeply embedded in most American households.

    Questions & Answers

    What is the total sum of the Amazon-FTC settlement?
    The settlement totals $2.5 billion, with $1.5 billion set aside as reimbursements for Prime subscribers and the remaining $1 billion being paid as fines to the FTC.

    What changes is Amazon expected to implement as part of the settlement?
    The company will introduce a clear and conspicuous button for declining Prime subscriptions and simplify the cancellation process. It will also work on improving the transparency of subscription terms and conditions during enrollment.

    Will the settlement affect the market dominance of Amazon Prime?
    While Amazon will make changes to some of its practices as part of the settlement, analysts don’t forecast these changes to significantly affect Prime’s market appeal.

  • Custodian Banks Officially Become DPP Members

    Custodian Banks Officially Become DPP Members

    The Financial Services Authority (OJK), the Indonesian Securities Investor Protection Fund (P3IEI/SIPF) and relevant stakeholders had established the Investor Protection Fund (DPP). The goal is to improve the security of investing in Indonesia’s capital market.

    The Indonesia Stock Exchange (IDX) announced that custodian banks listed in the IDX have been DPP members since January 1, 2016. Thus the number of DPP members now reaches 133 custodians.

    “One hundred and twelve of them are securities brokers (PPE), which administrate customers’ securities accounts, and 21 are custodian banks,” SIPF president director Yoyo Isharsaya said on Thursday, February 4.

    DPP protects investors’ assets deposited at brokers or at a custodian bank. The protected assets are securities that are collectively entrusted to a custodian and recorded in a securities account in a central securities depository (LPP).

    The DPP also protects investors’ funds that are deposited to a fund custodian by opening an account.

    With custodian banks becoming DPP members, the value of investors’ assets are protected by the DPP increased to by 295.27 percent from Rp765.25 trillion per December 31, 2015 to Rp3024.78 trillion per January 1, 2016.

    Investors whose assets are protected by the DPP are those who entrusted their assets and a securities account at the custodian, opened securities sub-accounts at the LPP by a custodian, and have a single investor identification issued by the Central Securities Depository.