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Tag: men fashion

  • PM for Men by Pomelo is launched

    PM for Men by Pomelo is launched

    JD.com-backed fashion brand, Pomelo Fashion, is launching a menswear label called Pomelo Man (PM.). The label will be making its debut in Thailand, launching exclusively on the App available on both iOS and Android. PM aims to offer a new shopping experience to the modern man, transitioning from the online to offline world, on-the-go seamlessly.

    Customers can now walk into a PM location, get measured by the store crew and never have to bother about sizing while shopping on the App again. Addressing one of the biggest drawbacks of online shopping – sizing, the brand aims to innovatively take it out of the equation altogether. Through technology, PM helps customers find what they call their unique ‘Perfect Fit’. With key items like t-shirts, chino pants, hoodies, and accessories, the brand will become a one-stop shop for every man’s daily fashion needs. PM takes it up a notch by providing all men with a ‘Man Lounge’ complete with free Wi-Fi, USB charging stations, and video games, all of which can be enjoyed by customers and everyone else alike.

    Opening its pop up store to customers at Siam Square One on December 20th, 2018, PM will offer affordable, yet premium clothing ranging from 390 THB to 1,590 THB. For customers that download and register on the App – the brand will be giving away free t-shirts in their ‘perfect size’. The first collection consists of wardrobe essentials such as t-shirts, pants, outerwear, and accessories in expansive size options, available at the stores for a fitting and to be purchased on the Pomelo App. Going further, PM would roll out monthly drops composed of not only everyday essentials, but eventually branching out to polos, shirts, and a mix of both formal and informal styles.

    David Jou, Pomelo’s CEO, commented: “With PM we wanted to re-imagine men’s fashion. We wanted something classic, yet fresh and contemporary, combined with the latest technology to create an effortless shopping experience.”

    He added, “PM has no sizes. It’s built for the urban gentleman who is always on the go and seamlessly traverses between the digital and physical. We wanted to start with a focused and approachable collection that will grow over time as the brand itself grows. The PM app is at the center of the experience.”

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  • Taiwan’s boutique Invincible coming to Shanghai

    Taiwan’s boutique Invincible coming to Shanghai

    Taiwanese streetwear boutique Invincible has opened a new store in Shanghai. The opening was marked by a brand collaboration with Japanese label Wacko Maria in the form of a capsule collection, which is on display within an in-store pop-up installation.

    The pop up’s striking-pink print wall and industrial rack set off the store’s otherwise understated design with untreated wood displays.

    The store is located at Soho Fuxing Plaza on Madang Road.

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  • Korean retailers to focus on men

    Korean retailers to focus on men

    Shinsegae Department Store will open a Gucci Man and Dior homme in June and July.

    Lotte Department Store is also promoting ‘Louis Vuitton Man’ and ‘Gucci Man’ in line with the reorganization of stores this fall.

    Korean retailers are actively targeting men’s luxury goods market as men’s luxury market is growing faster than other fashion segments in the market.

    Luxury goods in Shinsegae Department Store this year increased by16.5 percent, which is much higher than that of women’s wear (2.4 percent) and men’s wear (7.5 percent). Men’s luxury goods rose by 39.2 percent.

    The same goes for Lotte Department Store. In the first quarter of this year, sales of luxury goods grew 10.7 percent, much higher than general men’s wear (0.9 percent) and women’s wear (1.5 percent). Hyundai Department Store’s sales of luxury men’s grew 24.2 percent this year.

    In addition to exclusive luxury stores, there is also a fierce competition to attract men’s multi shops. It is a strategy to increase the number of different multi shops to aim at the younger generation who are looking for a unique product.

    In 2013, Lotte Department Store opened its first ‘Eli’den men’, targeting to male consumers in their late 20s and 30s. The ‘David Collection’, which is multi shop specializing in men’s apparel and articles in 2014, and ‘Men issue’, a men’s shoe editing shop in 2015 are attracting a mania.

    Shinsegae Department Store has men’s exclusive multi shops “BOONTHESHOP” in Gangnam store, Busan Centum City store, and Daegu. Sales of over 100 brands such as vêtement, ‘Lardini’, ‘Off White’ and ‘Marni’ were higher than expected, which is 31.7 percent up from the same period last year.

    According to an industry officer, “Grooming men who open their wallets for their own looks and fashion, mainly in their 30s and 40s, are increasing,” he said. “We plan to expand contemporary men’s products “He added.