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Tag: mi home

  • Xiaomi opens massive Mi store in Paris

    Xiaomi opens massive Mi store in Paris

    Chinese electronics firm Xiaomi has opened its largest European Mi Store in Paris. Queues for the January 18 1pm opening started to form at the Champs-Elysees location at sunrise, despite freezing temperatures. The store is hosting a reportedly comprehensive selection of the brand’s full product range, including smartphones, headphones, cameras and home appliances.

    In celebration of the launch, Xiaomi held a three-day sale on its French online store featuring discounts of up to €50. The supersized flagship is Xiaomi’s second location in Paris.

    View the gallery below for images of the stores (11 images) :

  • Xiaomi Opens Over 500 Stores in Rural India

    Xiaomi Opens Over 500 Stores in Rural India

    Xiaomi India says it opened 500 retail stores in one day in India late last month. The Chinese electronics retailer has bannered the network Mi Stores – smaller, compact versions of the Mi Home stores, developed for mainly rural parts of India.

    “The company created a Guinness record for opening the maximum number of stores in one single day,” said Manu Kumar Jain, VP of Xiaomi Global and MD of Xiaomi India.

     

     

     

     

     

     

     

     

     

    “Xiaomi plans to open 5000 Mi Stores by the end of next year. This new business will forever change rural retail in India.”

    As well as the Mi Home stores, the company is continuing to roll out its larger flagships, the fourth of which opened in Bengaluru in September.

    Xiaomi India has been growing rapidly since it launched online, initially focusing on mobile phones. Since then it has expanded into other home electronics and is now moving into other retail categories such as luggage and apparel.

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  • Xiaomi opens world’s largest Mi Home store in Wuhan, China

    Xiaomi opens world’s largest Mi Home store in Wuhan, China

    Chinese electronics brand Xiaomi has opened its largest Mi Home store in Wuhan.

    The new location, launched shortly after the firm reached its target of 100 Mi Home stores in China, features a smart home demo zone that showcases a range of its products in a home-use environment. Sales assistants are on-hand in Xiaomi’s stores to guide customers in the use of the devices on sale and to process payments without waiting in queues.

    Xiaomi now targets expansion to 200 Mi Home locations in China by the end of the year and 1000 by 2020. It will also bring the number of authorised dealers to 2000 over the next three months. Following the opening of the Mi Home store in Wuhan, the company aims to extend its retail network to cover all quality business districts across the country by the end of this year.

    The brand’s physical stores are seen as a move to counter those of competing brands.

    Robust handset sales have recently seen Xiaomi reverse a RMB12 billion (US$1.75 billion) loss during the fourth quarter of its financial year ended June last year to a profit of RMB14.6 billion ($2.1 billion) in the same period this year.

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  • Xiaomi hopes to open 1000 stores by 2020

    Xiaomi hopes to open 1000 stores by 2020

    To date, Xiaomi has focused overwhelmingly on internet sales of its smartphones and media devices in order to keep costs down. Even its tiny retail footprint has largely been limited to service centers and “experiences.” However, that’s all going to change in the next few years. Xiaomi has revealed that it plans to open 1,000 honest-to-goodness retail stores by 2020. It’ll make sure that customers can “touch and test” Xiaomi’s technology, CEO Lei Jun says. He hasn’t said where those stores will be, but it’s reasonable to expect most or all of them to be located in greater China.

    A spokesperson said that the retail plan is an acknowledgement that Xiaomi has “become a household name” in China, and that you’ll see its presence grow relatively quickly. The firm is converting its existing Mi Home outlets into full-on stores, and expects 60 Mi Home locations to be up and running by the end of 2016.

    The dive into retail is bound to be expensive for Xiaomi, and a gamble when the company is almost legendary for its razor-thin profit margins on hardware. It might not have much choice, mind you. While it’s true that Xiaomi is well-established, its smartphone shipments plunged this year — in no small part due to rivals like Huawei, which has a whopping 11,000 stores across China. Physical stores could both snap up more impulsive buyers and remind customers that Xiaomi is still a force to be reckoned with. There’s no guarantee that it’ll work, but Apple’s recovery in the 2000s was partly credited to launching stores that both increased availability and presented its products in the best light. Xiaomi is no doubt hoping for a similar effect.

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  • Xiaomi continues quest for quality

    Xiaomi continues quest for quality

    Smartphone giant Xiaomi continues to distance itself from the lower end of the market, as Chinese buyers shift their attention mainly to device upgrades.

    Xiaomi international VP Hugo Barra says the company continues to direct its efforts at becoming a premium brand, reports the South China Morning Post.

    “Our customers are demanding premium products from us, so we are delivering higher quality with more premium components.”

    Research company IDC has forecast just 2 per cent growth this year for smartphone sales as more users chose to upgrade their handsets.

    Meanwhile, Xiaomi may expand its Mi Home experience centre across Hong Kong. Opened a year ago so customers can try out different products, it has been a successful retail experiment, says Barra.

    “Part of the strategy here is to think about how we can reinvent the retail experience to make it much more experience-focused … which helps the online business as well.”

    Xiaomi has just launched its latest 6.44in. Mi Max phablet and the Mi Air Purifier 2. The phablet, which will cost from HK$1799 (US$230), is considered one of the largest smartphones on the market.

    IDC estimates 20 per cent of smartphone sales last year were phablets, and by 2020 they are expected to account for 32 per cent of the market.

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  • Mi Hong Kong opens doorways

    Mi Hong Kong opens doorways

    Chinese language smartphone maker Xiaomi has opened its first retail retailer outdoors the Mainland.

    The Mi Hong Kong retailer – dubbed Mi Residence – is a 270 sqm area inside Hollywood Plaza at 610 Nathan Rd in Mongkok.

    We are saying ‘area’ as a result of the shop was created as someplace “identical to residence” – someplace Mi house owners, or potential house owners, would really feel at house.

    As the pictures launched by Xiaomi present it’s a lot like an Apple retailer, however with out the huge product vary. As an alternative there are brightly colored sofas and cushions and big flat display TVs.

    Hugo Barra, the previous Google government who’s now VP of Xiaomi International, promised final month Xiaomi would create “a service and retailer expertise that feels identical to house, we would like a spot that feels so snug you’re simply completely happy to return and hang around”.

    In addition to permitting clients to check out the handsets and examine fashions, the shop has a service assure: clients can deliver a telephone in to be fastened and wait not than 19 minutes earlier than with the ability to take it away.

    Xiaomi was launched in China in 2011 but has already turn out to be the world’s third largest smartphone model – and the most important within the mainland. Final yr it bought 60 million handsets, virtually all of them in Mainland China. Founder and CEO Lei Jun, China’s 23rd richest man, is now increasing the model into different shopper electronics strains.

    And the corporate has begun what guarantees to be a relentless march overseas. In addition to opening its flagship in Mongkok – virtually definitely a check earlier than the idea is rolled out elsewhere – it has began promoting equipment like headphones on-line within the US and Europe.

    Thus far it isn’t promoting handsets in both market, however Mi telephones are discovering their approach into different markets by way of distributors and gray imports.

    Xiaomi launched its new Mi 4i handset in Hong Kong on Might 12 at HK$1599 – a handset with a 5.5 inch display and 15 megapixel ahead digital camera, operating Android. On the equal of US$206, it’s a potential class killer as soon as shoppers develop to belief the Mi model. An Apple iPhone 6 begins at $5588 (US$720). It’s Xiaomi’s first telephone developed for the worldwide market.

    Xiaomi has a small community of 19 retail shops in Mainland China, dubbed Mi Houses and 541 service centres operated by companions in eight markets.

    So far most of its handsets are bought on-line and thru a small group of retail companions in Hong Kong and India.

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