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Tag: Milan Fashion Week

  • Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Japanese fashion brand Onitsuka Tiger have launched a collaboration to bring together motorcycles and fashion, debuting a concept motorcycle and apparel line in Milan on September 23, 2026.

    The centerpiece is the Onitsuka Tiger Honda Mid Sports Concept motorcycle, which held its world premiere during Onitsuka Tiger’s Spring/Summer 2027 show at Milan Fashion Week. Based on a mid-displacement sports model, the bike features Tiger Yellow as its base color, bold black stripes on both sides, and black wheels with Tiger Yellow accents and both brands’ logos.

    Onitsuka Tiger also unveiled footwear and apparel incorporating Honda’s motorcycle Wing Mark emblem, with designs inspired by motorcycle culture.

    Translating Mobility Into Apparel Foot traffic

    For fashion labels in high-rent urban corridors across Asia and Europe, mobility collaborations offer an avenue to younger male consumers who shop apparel less frequently. Through the deal, Onitsuka Tiger gains access to Honda’s motoring heritage. It applies that industrial brand equity directly to footwear and street apparel.

    Honda is using European fashion runways to reach demographics outside traditional dealership networks. The automaker wants to broaden city rider adoption. Instead of relying solely on speed and engineering metrics, it is packaging two-wheelers as lifestyle design objects.

    Shared Industrial Roots in Postwar Japan

    Both enterprises trace their origins to postwar industrial expansion in Japan. Honda was founded in 1948, and Onitsuka Tiger started in Kobe in 1949. Each business expanded globally over seven decades by anchoring manufacturing in specialized product engineering.

    The Milan presentation linked those corporate histories through physical product design. Staging the bike during the September 22 to 28 fashion calendar put mechanical hardware directly before international department store buyers and fashion media.

    Commercial Pipeline and Product Rollout

    Retail distribution details, production timelines, and pricing brackets for the co-branded footwear and apparel collections align with the Spring/Summer 2027 commercial cycle. Neither manufacturer has disclosed dealership availability or road-homologation plans for the Mid Sports Concept motorcycle.

  • JD.com launches Italian Fashion Mall

    JD.com launches Italian Fashion Mall

    The best of Italian fashion will soon feature on a new fashion mall being created by JD.com.

    JD.com, China’s largest online direct sales company, says the Italian Fashion Mall is dedicated to introducing Italian fashion brands and products to consumers in China. JD.com and Europe Design Center also jointly announced the participation of three renowned Chinese fashion designers – Lin Gu, Ali Tan and Xiaoyan Xu – in Milan Fashion Week. The three designers were selected through a competitive program run by JD.com and Europe Design Center, and their participation marks the first time Chinese designers will participate in Milan Fashion Week.

    The announcement was made at an event during the Milan Fashion Week.

    President of JD Mall’s Apparel and Home Furnishing Business Unit, Lijun Xin said the online mall will offer China’s “increasingly sophisticated and fashion-conscious consumers a fantastic range of choices,” while offering Italian brands and designers a powerful sales platform in China.

    “Fashion has been an important part of JD.com’s development into a comprehensive eCommerce platform, and we look forward to bringing products from the world’s most exciting designers to our 118 million customers.”

    JD.com’s JD Apparel platform features top international brands such as Lacoste and GAP and introduces the latest fashion trends to consumers through JD fashion shows held twice annually in China. Currently there are over 40,000 merchants featured on the JD Apparel platform.

    As part of the JD Apparel platform, JD.com recently launched its “JD Wardrobe” app for mobile devices. The app allows consumers to mix-and-match fashion items in a virtual wardrobe, share selected items with friends and receive fashion advice from virtual fashion experts.

    The Europe Design Center is created by the Director of Design Institute of Politecnico di Milano Arturo Dell’Acqua Bellavitis, and Alan Zhong, director of Future Master project of Italian design cultivation plan, also with the support of Honarary President of Italian National Fashion Association Mario Boselli, and in collaboration with experts from fashion and design sectors, to strengthen the talents and commercial exchange between Italy and China in field of fashion, industrial design, high tech and architecture.