Missha and Disney have teamed up to create a Princess-inspired collection “It’s Demo Missha x Disney Makeup”.
The collection includes four princess designs – Belle, Rapunzel, Ariel or Snow White – for both cushion BB creams and the eight-shade FAB eyeshadow palettes.
The collection is only available in Korea stores and the company only ships online to the US. However, customers can purchase via third-sellers on Amazon.
Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources.
AmorePacific, South Korea’s No. 1 cosmetic company, operates about 1350 multi-brand stores, called Aritaum nationwide, which offer a wide selection of its products, including such mass brands as Laneige and IOPE. The company also operates single brand shops such as Innisfree and Etude House in the lower-end and Sulhwasoo and Hera in the higher-end segment as part of a two-track strategy.
Also showcasing multi-brands are beauty and health care stores, such as CJ’s Olive Young and its smaller rival Watsons, which have expanded and enjoyed growing popularity among urban youngsters.
To catch up with the latest trend, local cosmetic companies have launched multi-brand cosmetic shops in major retail strips.
LG Household & Health Care Ltd., the nation’s second-largest cosmetic maker, launched a multi-brand shop called Nature Collection, in February, operating 11 stores in major retail strips in Seoul. The store features brands that focus on a natural look, including The Face Shop and Beyond.
“Nature Collection is promoted through word-of-mouth, with various products and promotional events,” a company spokesman told Yonhap news service.
Able C&C, which created the boom for the single brand shop with Missha, has recently opened a multi-brand shop called Beauty Net on a popular street in Seoul to display a wide range of select products.
Industry officials say multi-brand shops are effective in improving customer convenience and brand management and promotion, providing easier access to new brands.
“Expansion of these multi-brands provide the other brands with more chances to be introduced to customers,” said an Able C&C spokesman.
Korean cosmetics retailer Nature Republic has shuttered its Tsim Sha Tsui flagship store – seven months before the end of its lease.
According to a report in the Hong Kong Economic Journal, Nature Republic was paying a monthly rent of $950,000 for the 1640 sqm store which spanned three units in front of The One shopping mall on Granville Rd.
While property industry sources are blaming declining spending by affluent Mainland Chinese tourists for the downturn in retail sales generally, Nature Republic’s move is more likely the result of over ambitious sales targets in Hong Kong, given the store has only been trading since last summer.
While Korean brands are commanding fast growth in Greater China, it is difficult to see how a store of this size with such high rent could be commercially viable in a retail category which is hugely competitive, and dominated by listed chains Sa Sa and Bonjour.
The space is now being offered at a 5.3 per cent discount on the previous rent, according to the HKEJ report.
Centaline Commercial COO Stanley Poon said other retailers had ended leases prematurely after lacklustre Christmas sales – but they’d been paying monthly rentals of up to $300,000, for smaller footprints.
Nature Republic is not the first Korean cosmetics retailer to strike trouble in Hong Kong. Exactly a year ago the local partner of Missha closed all of its 20 stores overnight before the brand returned to the territory in June with a new partner.
South Korean cosmetics brand Missha has opened a new store in Barcelona, Spain.
The new Missha Barcelona store marks the Able C&C-owned brand’s second European market, after it opened a store in Ingolstadt in Germany in February.
Missha is the first Korean cosmetic brand to open a retail store in Spain.
While Missha had ‘shop in shop’ stores in Seville and Madrid, the Barcelona store is its first stand alone shop in Spain.
Missha management say they chose Barcelona as the location for the newest European store because Spain is the fifth largest cosmetics market in Europe.
“Since the economic slump, the demand for middle-low priced cosmetics has risen. Imports of Korean cosmetics have been increasing, which made us decide to branch out to Spain,” said a spokesman.
Missha currently manages 2100 stores in 30 countries, and is considering opening more stores in Berlin and Munich, Germany.
Korean cosmetics retailer Missha has opened its 15th retail store in Vietnam.
The newest store, at Cach Mang Thang St in downtown Ho Chi Minh City, is located in a neighbourhood popular with tourists and locals.
Besides its focus on Vietnam’s most populous city, Missha is expanding in other Vietnamese cities. In April it opened in the holiday resort of Danang
Missha Korea has 1650 stores in 29 countries including about 110 in Southeast Asian markets including Indonesia, Thailand and Singapore.
The company says it sold US$570,000 worth of products in Vietnam in the first half of 2015, up 32.5 per cent on the same time last year.
The Korea Cosmetics Industry Institute predicts Vietnam’s cosmetics markets will grow by 17.5 per cent this year, making it the second fastest growing market in Asia, behind India.
“With Missha’s main items of makeup cosmetics, including mascaras and BB creams, we will accelerate the market invasion in Vietnam,” said Lee Kwang-sup, chief manager of Missha’s overseas business unit.
“As Missha has already been established as one of the most popular brands in the country, we will dominate the market in advance by actively expanding stores.”
Korean cosmetics retailer Missha is returning to Hong Kong.
Some 20 Missha Hong Kong stores were shuttered around New Year’s Eve this year when the previous local retail partner collapsed.
Now Missha has a new partner – DKSH (DiethelmKellerSiberHegner) – which will apparently help it build a new network.
Missha entered Hong Kong in 2004, four years after its launch in Korea. But during the last two years it has faced tough competition from new rival brands, including Etude House and Nature Republic.
Missha’s parent Able C&C said on Tuesday it had signed a contract with Swiss based DKSH Hong Kong giving it exclusive rights to promote Missha in the territory.
The first two stores quietly opened on June 30 ahead of the formal announcement – counters in DKSH duty free stores in Causeway Bay and Tsim Sha Tsui.
The following day a standalone store opened inside Yuen Long Plaza.
DKSH has reached an agreement with Mannings to sell the products through 200 stores by the end of July and in 300 by the end of next year.